WP Engine GeoTarget
by WP Engine · Uncategorized
Also makes 14 other plugins · 3.5M+ installs across the portfolio →
Create a personalized user experience based on location.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 55/100
Stale
Active installs
400+
≈400 estimated
Momentum
+14%
downloads vs prior 30d
Biggest opportunity: Swap “localization” and “geoip” for “ipsum” and “lorem”. “localization” isn't earning its slot: you're not in the first 24 results for its own search. “ipsum” sits at #20 untagged, close enough for a declared tag to move it up. “geoip” isn't earning its slot: it only gets you to #19. “lorem” sits at #20 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
55 health vs 58 average across 25,735 Uncategorized plugins
Install conversion
How it's measured →0.5%
of downloads still active
At least 400 of 78.7K lifetime downloads are still running, in line with its category: the median Uncategorized plugin keeps 0.6%, across 17,764 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Update recency
Updated 635 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.7.11; the current branch is 6.8
3.6★ over 15 reviews, smoothed to 3.98★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 635 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
33
Momentum
Losing ground
-0.3
Velocity
places per keyword, 28d
4%
Breadth
of keywords climbing, 28d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| wpe your tag | #1 | #2 | 0 |
| geotarget your tag | #1 | #1 | 0 |
| wpengine your tag | #13 | #16 | down 3 |
| geoip your tag | #19 | #18 | down 2 |
| geoip location | #10 | #14 | 0 |
| lorem ipsum | #18 | #7 | 0 |
| lorem | #20 | #8 | 0 |
| ipsum | #20 | #8 | 0 |
| localization your tag | Not in the top 24 | ||
29 searches this plugin appeared in over the last 90 days, 8 listed. 21 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “localization” and “geoip” for “ipsum” and “lorem”. “localization” isn't earning its slot: you're not in the first 24 results for its own search. “ipsum” sits at #20 untagged, close enough for a declared tag to move it up. “geoip” isn't earning its slot: it only gets you to #19. “lorem” sits at #20 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “wpengine”. #13 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.1K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.7y ago
latest release · v1.2.9 · 3 Feb 2025
14
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “400+”. Our estimate pins where the real number sits.
Crossed into this band 23 days ago and the previous band took 18 months to cross, so the real count is still just over 400.
At the current install trend, crossing 500+ in roughly 166 days.
Install history since 19 Mar 2015
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.7.2
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Create a personalized user experience based on location."
- ✓ Has a FAQ 3 questions in the FAQ.
- ✓ FAQ asks real questions 3 of 3 read like questions a user would type.
- ! Names who it is for One audience phrase ("use this"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 16 headings and 8 lists.
- ✓ Enough to quote 6,509 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-08 300+ → 400+ up after 543 days in tier
- 2025-04-13 400+ → 300+ down after 134 days in tier
- 2024-11-30 1K+ → 400+ down after 47 days in tier
- 2024-10-14 2K+ → 1K+ down after 69 days in tier
- 2024-08-06 1K+ → 2K+ up after 1 days in tier
- 2024-08-05 2K+ → 1K+ down after 1 days in tier
- 2024-08-04 1K+ → 2K+ up after 1 days in tier
- 2024-08-03 2K+ → 1K+ down after 59 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Ipdata Integration Plugin — installs · 3.6★ · 2 shared tags -
Polylang 900K+ installs · 4.7★ · 1 shared tag B -
Performant Translations 30K+ installs · 4.5★ · 1 shared tag A -
Geolocation IP Detection 20K+ installs · 4.6★ · 1 shared tag A -
WP Multilang – Translation and Multilingual Plugin 10K+ installs · 4.2★ · 1 shared tag A -
Bogo 10K+ installs · 4.4★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for WP Engine GeoTarget into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wpengine-geoip" width="480" height="300" style="border:0" loading="lazy" title="WP Engine GeoTarget — Plugin Pulse"></iframe> WP Engine GeoTarget: 400+ active installs, 3.6★ (15 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/wpengine-geoip
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