Zapier for WordPress
by Zapier · Uncategorized
Zapier saves you time on tedious tasks by moving info between WordPress and your other favorite apps, so you can focus on your most important work.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 56/100
Stale
Active installs
50K+
≈59K estimated
Momentum
+28%
downloads vs prior 30d
Biggest opportunity: “automation”, “integration” and “workflow” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
56 health vs 58 average across 25,738 Uncategorized plugins
Install conversion
How it's measured →7.0%
of downloads still active
At least 50K of 716.2K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,771 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Update recency
Updated 464 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.5.14; the current branch is 6.8
2.2★ over 72 reviews, smoothed to 2.98★
5 of 5 tags set · short description in place
To rank higher: Last updated 464 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
37
Momentum
Mixed: one swing, the rest drifting
+0.1
Velocity
places per keyword, 26d
13%
Breadth
of keywords climbing, 26d
0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| dataflow your tag | #2 | #1 | 0 |
| zapier your tag | #4 | #17 | 0 |
| custom zapier | #5 | #22 | 0 |
| automation your tag | Not in the top 24 | ||
| integration your tag | Not in the top 24 | ||
| workflow your tag | Not in the top 24 | ||
9 searches this plugin appeared in over the last 90 days, 3 listed. 6 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- “automation”, “integration” and “workflow” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 100.1K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.3y ago
latest release · v1.5.3 · 24 Jul 2025
16
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 91% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “50K+”. Our estimate pins where the real number sits.
Crossed into this band 2.8 years ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 20 Jul 2021
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.0.0 Initial release. 1.0.0
- — Version 1.0.1 Improved verification of headers. 1.0.1
- — Version 1.0.2 Updated readme. 1.0.2
- — Version 1.0.3 Added a leeway value for JWT token validation. 1.0.3
- — Version 1.0.4 Updated register_rest_route to match >5.6 required arguments. Updated latest tested WordPress version to 5.9. 1.0.4
- — Version 1.0.5 Updated latest tested WordPress version to 6.4. Updated description. 1.0.5
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (1.5.3). Sites still on an older version should update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.2
Languages
via translate.wordpress.orgTranslated into 2 languages, 2 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for One audience phrase ("if you have"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Mailchimp, Zapier, Slack, Instagram and 4 more.
- ✓ Headings and lists 5 headings and 3 lists.
- ✓ Enough to quote 1,944 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "dataflow", "integration" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-01-25 40K+ → 50K+ up after 350 days in tier
- 2023-02-09 30K+ → 40K+ up after 289 days in tier
- 2022-04-26 20K+ → 30K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Zoho Flow – No-Code Workflow Automation 5K+ installs · 4.5★ · 3 shared tags A -
CF7 to Webhook 30K+ installs · 4.8★ · 2 shared tags A -
WP Webhooks – Automate repetitive tasks by creating powerful automation workflows directly within WordPress 20K+ installs · 4.5★ · 2 shared tags A -
AutomatorWP – No-Code Workflow Automation, Integration & Webhooks Plugin, now with AI 6K+ installs · 4.8★ · 2 shared tags A -
Air WP Sync – Airtable to WordPress 1K+ installs · 4.4★ · 2 shared tags A -
Doppler Easy Multichannel Marketing enhanced with IA 600+ installs · 4.0★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Zapier for WordPress into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/zapier" width="480" height="300" style="border:0" loading="lazy" title="Zapier for WordPress — Plugin Pulse"></iframe> Zapier for WordPress: 50K+ active installs, 2.2★ (72 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/zapier
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.