wp.org search vs our merit ranking: “zapier”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “zapier”, we and wp.org disagree on the top plugin, and our order differs from theirs on 9 of the top 20. 3 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Zapier for WordPress shows at wp.org #4 but places #17 on merit, a gap of 13 places. Its 50K+ installs carry it up the search order; its 2.2★ average from 72 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
Easy Updates Manager places #6 on merit, 4.8★ from 726 reviews, but shows at wp.org #12. A smaller install base keeps it further down the default search order than its quality signals alone would.
Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445)
wp.org #3 2 too low 2 
CF7 to Webhook 30K+ · 5.0★ (53)
wp.org #2 3 
Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2143)
wp.org #5 ↓1 2 too low 4 
WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387)
wp.org #7 ↓1 3 too low 5 
Quform Zapier 1K+ · 5.0★ (4) thin reviews
wp.org #1 4 too high 6 Easy Updates Manager 300K+ · 4.8★ (726)
wp.org #12 6 too low 7 
Ultra Addons for Contact Form 7 60K+ · 4.8★ (107)
wp.org #9 2 too low 8 
Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701)
wp.org #14 ↑4 6 too low 9 
Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (807)
wp.org #11 2 too low 10 
Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (184) throws errorsnot PHP-currentheavy footprint
wp.org #6 ↑1 4 too high 11 
Under Construction 600K+ · 4.8★ (1285)
wp.org #13 ↓5 2 too low 12 
AutomatorWP – No-Code Workflow Automation, Integration & Webhooks Plugin, now with AI 6K+ · 4.8★ (202) heavy footprint
wp.org #10 ↑3 2 too high 13 
WP Webhooks – Automate repetitive tasks by creating powerful automation workflows directly within WordPress 20K+ · 4.7★ (55)
wp.org #8 ↑2 5 too high 14 
Advanced Order Export For WooCommerce 100K+ · 5.0★ (350)
wp.org #15 1 too low 15 
Simply Schedule Appointments 50K+ · 5.0★ (155)
wp.org #16 ↑1 1 too low 16 
Bit integrations – Form Integration, Webhook, Spreadsheets, CRM, LMS & Email Automation 20K+ · 4.9★ (160)
wp.org #17 ↓1 1 too low 17 Zapier for WordPress 50K+ · 2.2★ (72) low rating, top placement
wp.org #4 ↑1 13 too high 18 
WP All Export – Drag & Drop Export to Any Custom CSV, XML & Excel 100K+ · 4.5★ (415)
wp.org #19 1 too low 19 
Brave – Create Popup, Optins, Lead Generation, Survey, Sticky Elements & Interactive Content 20K+ · 4.8★ (209)
wp.org #21 2 too low 20 
Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397)
wp.org #23 3 too low 21 
Events Manager – Calendar, Bookings, Tickets, Appointments and more! 60K+ · 4.2★ (551) not PHP-current
wp.org #18 ↓4 3 too high 22 
New User Approve 20K+ · 4.3★ (131)
wp.org #22 23 
When Last Login 40K+ · 4.7★ (37)
wp.org #24 1 too low 24 
NEX-Forms ADD ON – Zapier Integration 100+ · 0.0★ (0) thin reviews
wp.org #20 ↑2 4 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.