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wp.org search vs our merit ranking: “[bw more]”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “[bw more]”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

BZOTech Theme Core shows at wp.org #5 but places #20 on merit, a gap of 15 places. Its 100+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Updater by BestWebSoft places #12 on merit, 4.7★ from 52 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 reCaptcha by BestWebSoft 100K+ · 3.9★ (391) wp.org #1 2 Captcha by BestWebSoft – Advanced Spam Protection, Math & OCR-Friendly Captcha for Site Forms 10K+ · 4.1★ (21) wp.org #2 3 Pagination by BestWebSoft – Customizable WordPress Content Splitter and Navigation Plugin 5K+ · 4.8★ (45) wp.org #4 wp.org ranks it 1 place below merit 4 wpForo Forum 20K+ · 4.7★ (390) wp.org #9 wp.org ranks it 5 places below merit 5 Sitemap by BestWebSoft – WordPress XML Site Map Page Generator Plugin 20K+ · 4.3★ (115) wp.org #8 wp.org ranks it 3 places below merit 6 Contact Form by BestWebSoft – Advanced WP Contact Form Builder for WordPress 30K+ · 4.0★ (292) wp.org #11 wp.org ranks it 5 places below merit 7 Profile Extra Fields by BestWebSoft 1K+ · 4.6★ (15) wp.org #10 wp.org ranks it 3 places below merit 8 PDF & Print by BestWebSoft – WordPress Posts and Pages PDF Generator Plugin 9K+ · 3.9★ (102) wp.org #16 wp.org ranks it 8 places below merit 9 BestWebSoft's Like & Share – Posts, Pages and Widget Social Extension plugin for WordPress 4K+ · 3.9★ (72) wp.org #17 wp.org ranks it 8 places below merit 10 Custom Search by BestWebSoft – WordPress Custom Search Plugin 900+ · 3.9★ (29) wp.org #12 wp.org ranks it 2 places below merit 11 Multilanguage by BestWebSoft – WordPress Translation Plugin and Language Switcher 3K+ · 3.8★ (92) wp.org #21 wp.org ranks it 10 places below merit 12 Updater by BestWebSoft 2K+ · 4.7★ (52) wp.org #24 wp.org ranks it 12 places below merit 13 ZeroBounce Email Verification & Validation 900+ · 4.8★ (4) wp.org #7 wp.org ranks it 6 places above merit 14 Portfolio by BestWebSoft – Work and Projects Presentation Plugin for WordPress 600+ · 3.5★ (26) wp.org #14 15 FireDrum Email Marketing 40+ · 4.9★ (8) wp.org #15 16 BW WP Stories 40+ · 0.0★ (0) wp.org #3 wp.org ranks it 13 places above merit 17 Contact Form to DB by BestWebSoft – Messages Database Plugin For WordPress 1K+ · 4.2★ (12) wp.org #19 wp.org ranks it 2 places below merit 18 Error Log Viewer by BestWebSoft 5K+ · 4.8★ (9) wp.org #20 wp.org ranks it 2 places below merit 19 Relevant – Related, Featured, Latest, and Popular Posts by BestWebSoft 800+ · 3.5★ (13) wp.org #18 wp.org ranks it 1 place above merit 20 BZOTech Theme Core 100+ · 0.0★ (0) wp.org #5 wp.org ranks it 15 places above merit 21 Coming soon Page 400+ · 0.0★ (0) wp.org #6 wp.org ranks it 15 places above merit 22 BestWebSoft’s Pinterest 400+ · 3.8★ (5) wp.org #22 23 Web To Print Shop : GoSendEx 30+ · 0.0★ (0) wp.org #13 wp.org ranks it 10 places above merit 24 Htaccess by BestWebSoft – WordPress Website Access Control Plugin 400+ · 4.0★ (2) wp.org #23 wp.org ranks it 1 place above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.