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wp.org search vs our merit ranking: “.mo file”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “.mo file”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Contact Form to DB by BestWebSoft – Messages Database Plugin For WordPress shows at wp.org #12 but places #20 on merit, a gap of 8 places. Its 1K+ installs carry it up the search order; its 4.2★ average from 12 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Watu Quiz places #12 on merit, 4.7★ from 137 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Loco Translate 1M+ · 4.8★ (453) wp.org #1 2 reCaptcha by BestWebSoft 100K+ · 3.9★ (391) wp.org #2 3 Query Monitor 200K+ · 4.9★ (470) wp.org #3 4 Gallery Lightbox 10K+ · 4.7★ (106) wp.org #4 5 Sitemap by BestWebSoft – WordPress XML Site Map Page Generator Plugin 20K+ · 4.3★ (115) wp.org #5 6 Advanced AJAX Product Filters 50K+ · 4.7★ (387) wp.org #11 wp.org ranks it 5 places below merit 7 PDF & Print by BestWebSoft – WordPress Posts and Pages PDF Generator Plugin 9K+ · 3.9★ (102) wp.org #6 wp.org ranks it 1 place above merit 8 Pagination by BestWebSoft – Customizable WordPress Content Splitter and Navigation Plugin 5K+ · 4.8★ (45) wp.org #9 wp.org ranks it 1 place below merit 9 Contact Form by BestWebSoft – Advanced WP Contact Form Builder for WordPress 30K+ · 4.0★ (292) wp.org #14 wp.org ranks it 5 places below merit 10 Performant Translations 30K+ · 4.9★ (16) wp.org #8 wp.org ranks it 2 places above merit 11 Multilanguage by BestWebSoft – WordPress Translation Plugin and Language Switcher 3K+ · 3.8★ (92) wp.org #13 wp.org ranks it 2 places below merit 12 Watu Quiz 3K+ · 4.7★ (137) wp.org #20 wp.org ranks it 8 places below merit 13 Error Log Viewer by BestWebSoft 5K+ · 4.8★ (9) wp.org #7 wp.org ranks it 6 places above merit 14 YITH WooCommerce Product Gallery & Image Zoom 10K+ · 3.6★ (71) wp.org #17 wp.org ranks it 3 places below merit 15 CP Contact Form with PayPal 800+ · 3.8★ (65) wp.org #19 wp.org ranks it 4 places below merit 16 YITH WooCommerce Product Bundles 3K+ · 3.2★ (24) wp.org #10 wp.org ranks it 6 places above merit 17 Limit Attempts by BestWebSoft – WordPress Anti-Bot and Security Plugin for Login and Forms 4K+ · 4.6★ (37) wp.org #23 wp.org ranks it 6 places below merit 18 Cryptocurrency Widgets Pack 600+ · 4.8★ (28) wp.org #24 wp.org ranks it 6 places below merit 19 Simple Login Log 5K+ · 4.5★ (27) wp.org #21 wp.org ranks it 2 places below merit 20 Contact Form to DB by BestWebSoft – Messages Database Plugin For WordPress 1K+ · 4.2★ (12) wp.org #12 wp.org ranks it 8 places above merit 21 Special Text Boxes 1K+ · 3.4★ (21) wp.org #15 wp.org ranks it 6 places above merit 22 M Multi Device Switcher 10K+ · 4.3★ (11) wp.org #16 wp.org ranks it 6 places above merit 23 Image & Video XML Sitemap 300+ · 4.0★ (3) wp.org #18 wp.org ranks it 5 places above merit 24 Htaccess by BestWebSoft – WordPress Website Access Control Plugin 400+ · 4.0★ (2) wp.org #22 wp.org ranks it 2 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.