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wp.org search vs our merit ranking: “301 redirects”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “301 redirects”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Advanced 301 and 302 Redirect shows at wp.org #10 but places #23 on merit, a gap of 13 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) places #5 on merit, 4.9★ from 8870 reviews, but shows at wp.org #11. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 301 Redirects – Redirect Manager 300K+ · 4.7★ (579) wp.org #1 2 Simple 301 Redirects by BetterLinks – Easy Redirect Manager 100K+ · 3.8★ (162) wp.org #2 3 404 to 301 – Redirect Manager, 301 Redirection, 404 Error Logs & 404 Monitoring 100K+ · 4.7★ (321) wp.org #5 2 too low 4 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #6 2 too low 5 Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) 3M+ · 4.9★ (8870) wp.org #11 6 too low 6 301 Redirects & 404 Error Log 30K+ · 4.6★ (28) wp.org #4 2 too high 7 Redirection 2M+ · 4.4★ (704) wp.org #7 8 Quick 301 Redirects 7K+ · 4.6★ (12) wp.org #3 5 too high 9 WP Encryption: Easy SSL / HTTPS & Free SSL certificate, HTTPS redirect 50K+ · 4.9★ (1146) wp.org #15 ↓1 6 too low 10 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #13 3 too low 11 SEO Redirection Plugin – 301 Redirect Manager 10K+ · 4.3★ (73) wp.org #8 ↑4 3 too high 12 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1321) wp.org #18 ↓1 6 too low 13 Redirection 100K+ · 5.0★ (419) wp.org #22 ↓3 9 too low 14 Redirect 404 to Homepage 60K+ · 4.6★ (24) wp.org #9 ↓1 5 too high 15 All 404 Redirect to Homepage 200K+ · 4.1★ (96) wp.org #12 ↓2 3 too high 16 Safe Redirect Manager 40K+ · 4.7★ (78) wp.org #14 ↓1 2 too high 17 A Attachment Pages Redirect 10K+ · 4.9★ (47) wp.org #17 ↓2 18 Export All URLs 50K+ · 4.6★ (94) wp.org #19 ↑5 1 too low 19 SmartCrawl SEO checker, analyzer & optimizer 10K+ · 4.8★ (171) wp.org #24 ↓3 5 too low 20 WP Force SSL & HTTPS SSL Redirect 80K+ · 4.7★ (179) wp.org #23 ↓3 3 too low 21 BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP 20K+ · 4.8★ (85) wp.org #21 ↓2 22 No Category Base (WPML) 100K+ · 4.5★ (34) wp.org #16 6 too high 23 Advanced 301 and 302 Redirect 1K+ · 5.0★ (6) wp.org #10 ↓1 13 too high 24 Premmerce Redirect Manager 500+ · 5.0★ (2) wp.org #20 ↓2 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.