Simple 301 Redirects By BetterLinks – Easy WordPress Redirect Manager for Redirects, 404 Error Log & More

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 51% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price.

1. ★★★★★ Knut Sparhell

   1.6y ago

   This plugin used to be simple, just doing av simple redirecting task. It know has gotten issues cluttering the log file when debugging. Support recommends another, totally bloated plugin. I recommend staying away and find antoher simple redirects mananger. Sad.

   Read on wp.org ↗
2. ★★★★★ leviblu

   2.9y ago

   Cant import 🙁

   Read on wp.org ↗
3. ★★★★★ thejae

   3.4y ago

   First, thank you for this great free plugin. We’ve been using it for many years. Recently after upgrading WP to 5.9.5 (I know it’s an old version but bear with me). The following redirects no longer work Request:/blog-test/blog-title.html?lang=en However if I remove the ?lang=en parameter, it will work again. We’ve never had this issue before. Any advice would be greatly appreciated. This topic was modified 3 years, 3 months ago by thejae.

   Read on wp.org ↗
4. ★★★★★ Stanislav Khromov

   3.9y ago

   All redirects randomly stopped working after being fine for many years. Now the redirected paths just return 404. 🤷

   Read on wp.org ↗
5. ★★★★★ graphicsbyte

   4.1y ago

   I have been using this plugin for years with no problems. This morning I noticed I had many 404 errors and none of the redirects were working. The plugin currently says it’s untested with WordPress 6.0.1 which is the version I am using. Until a patch happens this plugin is useless.

   Read on wp.org ↗
6. ★★★★★ Studiobovenkamer

   4.3y ago

   Have been using this for a long time on a lot of sites, but something happened to the focus of the developers. The import functionality has been broken for quite a while now. Even if you import the export file of the plugin itself, it doesn’t work.

   Read on wp.org ↗
7. ★★★★★ xolite

   5.0y ago

   Just started using this again after making some changes to slugs that are ranking well in google. Strange bad reviews with this plugin, there is nothing wrong with it, it works perfectly fine. Some user experience is required when redirecting URL’s and the proper way to do it. Site configuration (such as SSL) will determine how redirects happen as well as many other factors. This plugin simply redirects a URL -> NEW URL as 301 Redirect, that is all, everything else after this point has nothing to do with the plugin. It bothers me when I see “bad” reviews for a developer trying to make money with a free plugin, this developer at least allows the two notices to be dismissed and never to be seen again unlike many other popular plugins with dashboard nag screens every time the dashboard is loaded. However, I do recommend the developer fix the example on the interface above the redirect url section that shows an example of the URL. Destination example: https://www.yoursite.com//new-page/ Should be a single slash Destination example: https://www.yoursite.com/new-page/ Great work, I appreciate the plugin. This topic was modified 4 years, 10 months ago by xolite. This topic was modified 4 years, 10 months ago by xolite. This topic was modified 4 years, 10 months ago by Jan Dembowski. Reason: Unlinked links as it was showing up in a report

   Read on wp.org ↗
8. ★★★★★ EdwardR

   5.0y ago

   This plugin was so easy to use. So many sites used it. However, don’t use it for years and think it is going to be easy to remove all the redirects. If you have a large site with history, this could become a nightmare to deal with. Just delete the plugin, move on to another plugin that works. This one sucks!

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 2.1.0 Fixed: PHP issue caused by incorrect _load_textdomain_just_in_time() usage. Few minor bug fix and improvements 2.1.0
2. — Version 2.0.11 Tested up to WordPress version 6.7 Few minor bug fix and improvements 2.0.11
3. — Version 2.0.10 Added: WordPress 6.6 Compatibility Few minor bug fix and improvements 2.0.10
4. — Version 2.0.9 Fixed: Import Related Issue. Few minor bug fix and improvements 2.0.9
5. — Version 2.0.8 Fixed: Vulnerability Issue. Few minor bug fix and improvements 2.0.8
6. — Version 2.0.7 Fixed: WP-CLI issue. Few minor bug fix and improvements 2.0.7

7 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 4.3 Simple 301 Redirects by BetterLinks <= 2.0.7 - Missing Authorization via clicked ↗
   2023-11-13 CVE-2023-47761 Missing Authorization Affects <= 2.0.7 Patched in 2.0.8
2. Medium · 5.4 Simple 301 Redirects <= 2.0.7 - Cross-Site Request Forgery via 'clicked' ↗
   2023-08-30 Cross-Site Request Forgery (CSRF) Affects < 2.0.8 Patched in 2.0.8
3. Medium · 4.3 Simple 301 Redirects 2.0.0 - 2.0.3 - Authenticated Wildcard Activation and Retrieval ↗
   2021-05-26 CVE-2021-24355 Improper Access Control Affects 2.0.0 - 2.0.3 Patched in 2.0.4
4. High · 8.8 Simple 301 Redirects 2.0.0 - 2.0.3 - Unauthenticated Redirect Export ↗
   2021-05-26 CVE-2021-24352 Missing Authorization Affects 2.0.0 - 2.0.3 Patched in 2.0.4
5. High · 8.8 Simple 301 Redirects 2.0.0 - 2.0.3 - Authenticated Arbitrary Plugin Installation ↗
   2021-05-26 CVE-2021-24354 Missing Authorization Affects 2.0.0 - 2.0.3 Patched in 2.0.4
6. High · 8.8 Simple 301 Redirects 2.0.0 - 2.0.3 - Authenticated Arbitrary Plugin Activation ↗
   2021-05-26 CVE-2021-24356 Missing Authorization Affects 2.0.0 - 2.0.3 Patched in 2.0.4
7. High · 8.8 Simple 301 Redirects 2.0.0 - 2.0.3 - Unauthenticated Redirect Import ↗
   2021-05-26 CVE-2021-24353 Improper Access Control Affects 2.0.0 - 2.0.3 Patched in 2.0.4

Automated install-time checks, tested on PHP 8.1.12 · WP 6.7

Translated into 16 languages, 12 at 90% or more

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2024-11-29 200K+ → 100K+ down

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• 301 Redirects & 404 Error Log 30K+ installs · 4.4★ · 3 shared tags A
• 301 Redirects – Redirect Manager 300K+ installs · 4.7★ · 2 shared tags A
• BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP 20K+ installs · 4.7★ · 1 shared tag A
• SEO Redirection Plugin – 301 Redirect Manager 10K+ installs · 4.2★ · 1 shared tag A
• Quick 301 Redirects 7K+ installs · 4.2★ · 1 shared tag A
• SEO Repair Kit – Spam Monitor, Meta Manager, Schema Manager, SEO Content Monitoring, GSC Integration, Keyword & Rank Tracking 2K+ installs · 4.1★ · 1 shared tag B

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Simple 301 Redirects By BetterLinks – Easy WordPress Redirect Manager for Redirects, 404 Error Log & More: 100K+ active installs, 3.8★ (162 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/simple-301-redirects