Simple 301 Redirects by BetterLinks – Easy Redirect Manager
by WPDeveloper · SEO
Also makes 47 other plugins · 2.8M+ installs across the portfolio →
Simple 301 Redirects provides an easy method of redirecting requests to another page on your site or elsewhere on the web.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
M WP Mayor reviewed this plugin Multicollab Review: Google Docs-Style Comments and Collaboration in the WordPress Editor Read review ↗Health
B 83/100
no flags
Active installs
100K+
≈150K estimated
Momentum
+3%
downloads vs prior 30d
Biggest opportunity: Rating quality scores 77/100. Lift the average: resolve the issues driving the low reviews.
83 health vs 65 average across 2,216 SEO plugins
Install conversion
How it's measured →3.1%
of downloads still active
At least 100K of 3.2M lifetime downloads are still running, above its category: the median SEO plugin keeps 1.2%, across 1,192 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other SEO plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 4 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 12 days ago
Tested up to WordPress 7.1.4, the current branch or newer
3.8★ over 162 reviews, smoothed to 3.87★
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
43
Momentum
Holding steady
-0.3
Velocity
places per keyword, 28d
32%
Breadth
of keywords climbing, 28d
+0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| simple 301 redirects | #1 | #1 | 0 |
| wildcard redirect your tag | #1 | #1 | 0 |
| redirects your tag | #2 | #2 | 0 |
| 301 redirects | #2 | #2 | 0 |
| 301 redirect your tag | #3 | #3 | 0 |
| url redirect your tag | #4 | #4 | 0 |
| seo redirects your tag | #5 | #6 | up 2 |
| redirect manager | #6 | #8 | up 3 |
| url redirects | #3 | #3 | 0 |
| simple redirects | #3 | #3 | 0 |
| redirect 301 | #3 | #3 | 0 |
| 301 redirects manager | #3 | #3 | 0 |
| wildcard | #3 | #4 | 0 |
| advanced 301 and 302 redirect | #3 | #3 | 0 |
| redirect | #10 | #11 | up 3 |
| 404 error | #8 | #11 | 0 |
| simple redirect | #5 | #5 | 0 |
| error | #10 | #13 | down 2 |
| 404 monitor | #12 | #13 | 0 |
| url shortener | #13 | #10 | down 1 |
135 searches this plugin appeared in over the last 90 days, 20 listed. 98 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Your five tags are all earning their place. Each gets you onto page 1 of its own search, so none is worth giving up. “redirect manager”, “seo redirect” and “requests” (#6, #17 and #24 untagged) would be the next worth testing if a slot frees up.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 151.2K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
4
releases in the last 12 months
12d ago
latest release · v2.1.2 · 19 Oct 2026
22
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 51% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100K+”. Our estimate pins where the real number sits.
Crossed into this band 23 months ago; the previous band took 3.2 years to cross, which places it about 50% of the way through.
Install history since 1 Nov 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ Knut Sparhell1.8y ago
This plugin used to be simple, just doing av simple redirecting task. It know has gotten issues cluttering the log file when debugging. Support recommends another, totally bloated plugin. I recommend staying away and find antoher simple redirects mananger. Sad.
Read on wp.org ↗ - ★★★★★ leviblu3.1y ago
Cant import 🙁
Read on wp.org ↗ - ★★★★★ thejae3.5y ago
First, thank you for this great free plugin. We’ve been using it for many years. Recently after upgrading WP to 5.9.5 (I know it’s an old version but bear with me). The following redirects no longer work Request:/blog-test/blog-title.html?lang=en However if I remove the ?lang=en parameter, it will work again. We’ve never had this issue before. Any advice would be greatly appreciated. This topic was modified 3 years, 3 months ago by thejae.
Read on wp.org ↗ - ★★★★★ Stanislav Khromov4.1y ago
All redirects randomly stopped working after being fine for many years. Now the redirected paths just return 404. 🤷
Read on wp.org ↗ - ★★★★★ graphicsbyte4.2y ago
I have been using this plugin for years with no problems. This morning I noticed I had many 404 errors and none of the redirects were working. The plugin currently says it’s untested with WordPress 6.0.1 which is the version I am using. Until a patch happens this plugin is useless.
Read on wp.org ↗ - ★★★★★ Studiobovenkamer4.5y ago
Have been using this for a long time on a lot of sites, but something happened to the focus of the developers. The import functionality has been broken for quite a while now. Even if you import the export file of the plugin itself, it doesn’t work.
Read on wp.org ↗ - ★★★★★ xolite5.2y ago
Just started using this again after making some changes to slugs that are ranking well in google. Strange bad reviews with this plugin, there is nothing wrong with it, it works perfectly fine. Some user experience is required when redirecting URL’s and the proper way to do it. Site configuration (such as SSL) will determine how redirects happen as well as many other factors. This plugin simply redirects a URL -> NEW URL as 301 Redirect, that is all, everything else after this point has nothing to do with the plugin. It bothers me when I see “bad” reviews for a developer trying to make money with a free plugin, this developer at least allows the two notices to be dismissed and never to be seen again unlike many other popular plugins with dashboard nag screens every time the dashboard is loaded. However, I do recommend the developer fix the example on the interface above the redirect url section that shows an example of the URL. Destination example: https://www.yoursite.com//new-page/ Should be a single slash Destination example: https://www.yoursite.com/new-page/ Great work, I appreciate the plugin. This topic was modified 4 years, 10 months ago by xolite. This topic was modified 4 years, 10 months ago by xolite. This topic was modified 4 years, 10 months ago by Jan Dembowski. Reason: Unlinked links as it was showing up in a report
Read on wp.org ↗ - ★★★★★ EdwardR5.2y ago
This plugin was so easy to use. So many sites used it. However, don’t use it for years and think it is going to be easy to remove all the redirects. If you have a large site with history, this could become a nightmare to deal with. Just delete the plugin, move on to another plugin that works. This one sucks!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.1.0 Fixed: PHP issue caused by incorrect _load_textdomain_just_in_time() usage. Few minor bug fix and improvements 2.1.0
- — Version 2.0.11 Tested up to WordPress version 6.7 Few minor bug fix and improvements 2.0.11
- — Version 2.0.10 Added: WordPress 6.6 Compatibility Few minor bug fix and improvements 2.0.10
- — Version 2.0.9 Fixed: Import Related Issue. Few minor bug fix and improvements 2.0.9
- — Version 2.0.8 Fixed: Vulnerability Issue. Few minor bug fix and improvements 2.0.8
- — Version 2.0.7 Fixed: WP-CLI issue. Few minor bug fix and improvements 2.0.7
Security history
via Wordfence IntelligenceAll 7 disclosed vulnerabilities are patched in the current version (2.1.2). Sites still on an older version should update.
- Patched Medium · 4.3 Simple 301 Redirects by BetterLinks <= 2.0.7 - Missing Authorization via clicked ↗
- 2023-08-30 Cross-Site Request Forgery Affects < 2.0.8 Patched in 2.0.8
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.7
Languages
via translate.wordpress.orgTranslated into 17 languages, 6 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 30 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Simple 301 Redirects provides an easy method of redirecting requests to another page on your site or elsewh..."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ✓ Names who it is for Names its audience or use cases ("designed for", "if you need", "if you have").
- ✓ Names what it works with Mentions Elementor, Gutenberg, Multisite, Facebook and 1 more.
- ✓ Headings and lists 12 headings and 5 lists.
- ✓ Enough to quote 8,521 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("seo redirects", "url redirect", "wildcard redirect" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-11-29 200K+ → 100K+ down after 1185 days in tier
- 2021-09-01 300K+ → 200K+ down after 1279 days in tier
- 2018-03-02 200K+ → 300K+ up after 29 days in tier
- 2018-02-01 300K+ → 200K+ down after 62 days in tier
- 2017-12-01 200K+ → 300K+ up after 400 days in tier
- 2016-10-27 100K+ → 200K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Digi Eye Redirects 100+ installs · 4.0★ · 3 shared tags B -
BBH Redirection 10+ installs · 3.6★ · 3 shared tags -
301 Redirects – Redirect Manager 300K+ installs · 4.7★ · 2 shared tags A -
301 Redirects & 404 Error Log 30K+ installs · 4.4★ · 2 shared tags A -
Quick 301 Redirects 7K+ installs · 4.2★ · 2 shared tags A -
301 WordPress Redirect Plugin 10+ installs · 3.6★ · 2 shared tags
Embed this report card
Drop a live Pulse card for Simple 301 Redirects by BetterLinks – Easy Redirect Manager into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/simple-301-redirects" width="480" height="300" style="border:0" loading="lazy" title="Simple 301 Redirects by BetterLinks – Easy Redirect Manager — Plugin Pulse"></iframe> Simple 301 Redirects by BetterLinks – Easy Redirect Manager: 100K+ active installs, 3.8★ (162 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/simple-301-redirects
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