301 Redirects & 404 Error Log
by WebFactory · Uncategorized
Also makes 28 other plugins · 3.5M+ installs across the portfolio →
Create & manage 301 redirects. Easily test redirects. Includes 404 error log.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 87/100
no flags
Active installs
30K+
≈39K estimated
Momentum
+16%
downloads vs prior 30d
Biggest opportunity: Swap “redirect url” for “error 404”. “redirect url” isn't earning its slot: it only gets you to #19. “error 404” sits at #6 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
87 health vs 58 average across 25,735 Uncategorized plugins
Install conversion
How it's measured →16%
of downloads still active
At least 30K of 189.6K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,765 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Recent review vibe
read from the latest 12 reviews to 2025-12-05Reviewers call it simple and effective for redirects, with support stepping in to help, though some want export, date filtering and lighter pro upsells.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 77 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.6★ over 28 reviews, smoothed to 4.28★
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
36
Momentum
Losing ground
-0.3
Velocity
places per keyword, 28d
13%
Breadth
of keywords climbing, 28d
+0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| 404 error log your tag | #2 | #3 | 0 |
| redirects your tag | #4 | #7 | 0 |
| 404 error your tag | #4 | #7 | down 1 |
| 301 redirects | #4 | #5 | 0 |
| error log | #5 | #8 | 0 |
| error | #5 | #7 | 0 |
| 301 redirect your tag | #5 | #8 | 0 |
| 404 log | #3 | #5 | up 1 |
| redirect 404 | #6 | #9 | 0 |
| error 404 | #6 | #10 | 0 |
| errors | #7 | #14 | down 1 |
| 404 to 301 | #4 | #6 | 0 |
| url redirects | #5 | #9 | 0 |
| redirect 301 | #5 | #5 | 0 |
| 404 redirect | #10 | #16 | up 2 |
| redirect url your tag | #19 | #18 | up 1 |
| 404 page | #14 | #17 | down 1 |
| custom 404 | #15 | #18 | down 3 |
| php error log | #9 | #13 | up 1 |
| timestamp | #16 | #19 | 0 |
64 searches this plugin appeared in over the last 90 days, 20 listed. 34 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “redirect url” for “error 404”. “redirect url” isn't earning its slot: it only gets you to #19. “error 404” sits at #6 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 5.9K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
5mo ago
latest release · v1.05 · 21 May 2026
9
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 63% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “30K+”. Our estimate pins where the real number sits.
Crossed into this band 2.9 years ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 14 Aug 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ hamarl11mo ago
Their support even helped me to create a redirect rule for mass redirection. Cudos for them:-)
Read on wp.org ↗ - ★★★★★ graphicsbyte1.2y ago
This plugin is my favorite redirect plugin. The paid version is a must! The log is incredibly useful it tells you countries, browsers, agent types and traffic types. Most redirect plugins just allow you to fix broken URLs, but this one lets you see what’s really happening. These are my suggestions for plugin improvement. – Add a way to whitelist admins.– When a tag is applied to a redirect, this should also populate in the 404 Log tab. – Create another data field on the top menu for bot traffic that isn’t direct website-related. This might be harder to program but it would be nice to quickly sort through malicious bots activity vs broken images/links. For example if you have 83 404s in 24 hrs and 51 redirects in the last 24 hours your left with 32 misc bots. It would be awesome if this had its own tab so its easier to sort what’s good/bad. This topic was modified 10 months, 3 weeks ago by graphicsbyte.
Read on wp.org ↗ - ★★★★★ jasontlp3.2y ago
Functional enough plugin and easy to use. Pretty aggressive about upgrades and actively pushes toward the higher tiers of subscription though – no way to download logs, or filter by date, or any of the things a more experienced user would want to do.
Read on wp.org ↗ - ★★★★★ niwieder4.8y ago
URLS cannot be exported via the backend. The plugins does what it should, but for people with a bit more experience it offers to less options and there are plugins offering the same and even more.
Read on wp.org ↗ - ★★★★★ Wizard_1345.3y ago
Simply and helpful!
Read on wp.org ↗ - ★★★★★ sfehmi5.7y ago
No issues at all. Works great and very happy with this plugin! Simple and easy to use. Which is a huge bonus!
Read on wp.org ↗ - ★★★★★ Chrystalla Nicolas5.8y ago
Works perfectly and is ideal for a small number of redirects
Read on wp.org ↗ - ★★★★★ matthewguy5.9y ago
Did exactly what I wanted it to do and was easy to set up and worked first time.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.2
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 30 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Create & manage 301 redirects. Easily test redirects. Includes 404 error log."
- ✓ Has a FAQ 3 questions in the FAQ.
- ✓ FAQ asks real questions 3 of 3 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,855 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "redirect url" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2023-12-15 20K+ → 30K+ up after 1 days in tier
- 2023-12-14 30K+ → 20K+ down after 1 days in tier
- 2023-12-13 20K+ → 30K+ up after 12 days in tier
- 2023-12-01 30K+ → 20K+ down after 1 days in tier
- 2023-11-30 20K+ → 30K+ up after 1 days in tier
- 2023-11-29 30K+ → 20K+ down after 1 days in tier
- 2023-11-28 20K+ → 30K+ up after 1 days in tier
- 2023-11-27 30K+ → 20K+ down after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
301 Redirects – Redirect Manager 300K+ installs · 4.7★ · 3 shared tags A -
Simple 301 Redirects by BetterLinks – Easy Redirect Manager 100K+ installs · 3.8★ · 2 shared tags B -
Digi Eye Redirects 100+ installs · 4.0★ · 2 shared tags B -
Auto Redirect 404 to Custom URL – 404 Redirect & Error Log 30+ installs · 4.0★ · 2 shared tags B -
Simple Redirects 10+ installs · 3.6★ · 2 shared tags -
PASA Link Redirect 10+ installs · 3.6★ · 2 shared tags
Embed this report card
Drop a live Pulse card for 301 Redirects & 404 Error Log into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/301-redirects" width="480" height="300" style="border:0" loading="lazy" title="301 Redirects & 404 Error Log — Plugin Pulse"></iframe> 301 Redirects & 404 Error Log: 30K+ active installs, 4.6★ (28 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/301-redirects
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