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wp.org search vs our merit ranking: “301 redirects manager”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “301 redirects manager”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Premmerce Redirect Manager shows at wp.org #8 but places #18 on merit, a gap of 10 places. Its 500+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

SEOPress – AI SEO Plugin & On-site SEO places #12 on merit, 4.8★ from 1,268 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 301 Redirects – Redirect Manager 300K+ · 4.7★ (579) wp.org #1 2 404 to 301 – Redirect Manager, 301 Redirection, 404 Error Logs & 404 Monitoring 100K+ · 4.7★ (321) wp.org #2 3 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5,233) wp.org #5 ↓1 wp.org ranks it 2 places below merit 4 Simple 301 Redirects by BetterLinks – Easy Redirect Manager 100K+ · 3.8★ (162) wp.org #3 wp.org ranks it 1 place above merit 5 SEO Redirection Plugin – 301 Redirect Manager 10K+ · 4.3★ (73) wp.org #4 ↑2 wp.org ranks it 1 place above merit 6 Safe Redirect Manager 40K+ · 4.7★ (78) wp.org #6 ↓1 7 Redirection 2M+ · 4.4★ (704) wp.org #7 8 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #10 ↑1 wp.org ranks it 2 places below merit 9 WP Encryption: Easy SSL / HTTPS & Free SSL certificate, HTTPS redirect 50K+ · 4.9★ (1,146) wp.org #15 ↑1 wp.org ranks it 6 places below merit 10 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1,321) wp.org #16 ↓3 wp.org ranks it 6 places below merit 11 BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP 20K+ · 4.8★ (85) wp.org #12 wp.org ranks it 1 place below merit 12 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1,268) wp.org #22 wp.org ranks it 10 places below merit 13 Premmerce Permalink Manager for WooCommerce 40K+ · 3.9★ (53) wp.org #9 wp.org ranks it 4 places above merit 14 Infinity23 (Formerly Tag Manager) – One Plugin That Replaces All The Rest 20K+ · 4.7★ (54) wp.org #14 ↑1 15 Permalink Manager for WooCommerce 8K+ · 4.9★ (26) wp.org #11 ↓1 wp.org ranks it 4 places above merit 16 CrawlWP SEO – Complete WordPress SEO Plugin with AI, Indexing & Search Performance 30K+ · 4.7★ (62) wp.org #23 wp.org ranks it 7 places below merit 17 SEO Repair Kit – Spam Monitor, Meta Manager, Schema Manager, Internal Linking, SEO Content Monitoring, GSC Integration 2K+ · 5.0★ (6) wp.org #20 ↓1 wp.org ranks it 3 places below merit 18 Premmerce Redirect Manager 500+ · 5.0★ (2) wp.org #8 wp.org ranks it 10 places above merit 19 GT Link Manager 100+ · 5.0★ (3) wp.org #19 ↑1 20 WP Taxonomy Manager 1K+ · 5.0★ (3) wp.org #24 wp.org ranks it 4 places below merit 21 Advanced Redirect Manager 301 70+ · 5.0★ (1) wp.org #13 ↑1 wp.org ranks it 8 places above merit 22 DevDome Redirect Manager: Link Rotator, Geo Redirect & 302 Redirect 300+ · 5.0★ (1) wp.org #17 wp.org ranks it 5 places above merit 23 Digi Eye Redirects 100+ · 5.0★ (1) wp.org #18 ↓1 wp.org ranks it 5 places above merit 24 Public Preview URL Manager 300+ · 5.0★ (1) wp.org #21 wp.org ranks it 3 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.