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← Rankings

wp.org search vs our merit ranking: “404 finder”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “404 finder”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Kreativ Broken Image Finder shows at wp.org #7 but places #24 on merit, a gap of 17 places. Its 10+ installs carry it up the search order; its 2.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP 404 Auto Redirect to Similar Post 30K+ · 4.9★ (113) wp.org #1 2 SureRank SEO – Meta Tags, Social Preview, XML Sitemap, Schema & Open Graph 300K+ · 4.8★ (52) wp.org #3 ↑1 1 too low 3 SEO Engine – Smart SEO with AI, Schema & Redirection for WordPress 1K+ · 4.9★ (48) wp.org #4 ↓1 1 too low 4 Connect Polylang for Elementor 100K+ · 4.8★ (51) wp.org #5 1 too low 5 Link Whisper Free 30K+ · 4.2★ (151) wp.org #6 ↑1 1 too low 6 Website Internal Link Optimiser 200+ · 4.1★ (8) wp.org #2 4 too high 7 Locatoraid Store Locator 1K+ · 4.5★ (17) wp.org #10 3 too low 8 VigIA – AI Visibility, Analytics & Control 2K+ · 5.0★ (19) wp.org #18 ↓5 10 too low 9 Travelmanager – Tours, Tickets & Bookings 30+ · 5.0★ (2) wp.org #11 2 too low 10 WP Taxonomy Manager 1K+ · 5.0★ (3) wp.org #17 ↓2 7 too low 11 DevDome Link Monitor: Broken Link Checker, Dead Link Checker, Broken Link Finder 300+ · 0.0★ (0) wp.org #8 3 too high 12 Relinka – Internal Linking & Orphan Page Finder 40+ · 5.0★ (1) wp.org #9 3 too high 13 CultDevOps Redirects & 404 Monitor — · 0.0★ (0) wp.org #13 14 Mirolabs AI SEO — · 5.0★ (2) wp.org #22 ↓3 8 too low 15 PowerSuite Modular Admin Toolkit 10+ · 5.0★ (2) wp.org #24 ↓3 9 too low 16 Kata Plus – Addons for Elementor – Widgets, Extensions and Templates 300+ · 0.0★ (0) wp.org #15 ↓1 1 too high 17 Elektilo – Product Finder Quiz for WooCommerce — · 5.0★ (1) wp.org #12 5 too high 18 jrdevdesign Broken Link Finder & Fixer — · 0.0★ (0) wp.org #16 2 too high 19 SEOLOK – AI SEO Assistant: Broken Links, 404 Redirects & SEO Titles — · 5.0★ (1) wp.org #14 5 too high 20 StoreHelper Kit – WooCommerce Bulk Edit, AI ALT Text & SEO Toolkit 10+ · 0.0★ (0) wp.org #19 ↓3 1 too high 21 K Kitawolf Dead Links Checker & Fixer — · 0.0★ (0) wp.org #23 ↓3 2 too low 22 Connect Claude & ChatGPT to WordPress (MCP) – AI SEO + AEO Score 10+ · 5.0★ (1) wp.org #20 ↓3 2 too high 23 Megop SEO – Bulk Editor, Internal Links, Broken Links & Search Console 10+ · 5.0★ (1) wp.org #21 ↓3 2 too high 24 Kreativ Broken Image Finder 10+ · 2.0★ (1) wp.org #7 ↓1 17 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.