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wp.org search vs our merit ranking: “5 star rating”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “5 star rating”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Five-Star Ratings Shortcode shows at wp.org #6 but places #19 on merit, a gap of 13 places. Its 500+ installs carry it up the search order; its 4.2★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Rich Showcase for Google Reviews places #9 on merit, 4.9★ from 1,625 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 kk Star Ratings – Rate Post & Collect User Feedbacks 70K+ · 3.9★ (171) wp.org #1 2 Widgets for Google Reviews 1M+ · 4.9★ (2,669) wp.org #2 ↑7 3 Reviews and Rating – Google Reviews 20K+ · 4.9★ (184) wp.org #3 ↓1 4 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5,233) wp.org #5 ↓1 wp.org ranks it 1 place below merit 5 Rate My Post – Star Rating Plugin by FeedbackWP 20K+ · 4.7★ (159) wp.org #4 ↓1 wp.org ranks it 1 place above merit 6 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6,053) wp.org #7 ↓1 wp.org ranks it 1 place below merit 7 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7,322) wp.org #8 ↓1 wp.org ranks it 1 place below merit 8 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14,389) wp.org #10 wp.org ranks it 2 places below merit 9 Rich Showcase for Google Reviews 100K+ · 4.9★ (1,625) wp.org #14 ↑1 wp.org ranks it 5 places below merit 10 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1,720) wp.org #12 ↑9 wp.org ranks it 2 places below merit 11 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1,398) wp.org #13 ↓1 wp.org ranks it 2 places below merit 12 Disable Gutenberg 500K+ · 5.0★ (735) wp.org #16 ↓2 wp.org ranks it 4 places below merit 13 Stars Testimonials — Responsive Reviews & Star Ratings 1K+ · 4.8★ (65) wp.org #11 wp.org ranks it 2 places above merit 14 WP ULike – Like Buttons, Voting & Engagement Analytics 60K+ · 4.8★ (283) wp.org #17 wp.org ranks it 3 places below merit 15 Stars Rating 1K+ · 4.7★ (23) wp.org #9 ↓1 wp.org ranks it 6 places above merit 16 Ultra Addons for Contact Form 7 60K+ · 4.8★ (108) wp.org #22 ↓6 wp.org ranks it 6 places below merit 17 Simply Static – The Static Site Generator 30K+ · 4.5★ (195) wp.org #23 ↓1 wp.org ranks it 6 places below merit 18 Featured Images in RSS for Mailchimp & More 20K+ · 4.3★ (113) wp.org #19 wp.org ranks it 1 place below merit 19 Five-Star Ratings Shortcode 500+ · 4.2★ (5) wp.org #6 ↓1 wp.org ranks it 13 places above merit 20 Five Star Restaurant Reviews 400+ · 4.9★ (14) wp.org #24 ↓1 wp.org ranks it 4 places below merit 21 Editorial Rating – Product Review & Rating System 200+ · 4.4★ (13) wp.org #18 wp.org ranks it 3 places above merit 22 Easy Testimonial Blocks – Testimonial Grid, Customer Reviews & Star Ratings 1K+ · 4.5★ (2) wp.org #21 wp.org ranks it 1 place above merit 23 Star Rating Field For Contact Form 7 800+ · 2.3★ (3) wp.org #15 ↓2 wp.org ranks it 8 places above merit 24 Star Rating Field For Gravity Forms 100+ · 4.0★ (2) wp.org #20 wp.org ranks it 4 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.