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wp.org search vs our merit ranking: “add content to posts”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “add content to posts”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Add Widget After Content shows at wp.org #8 but places #18 on merit, a gap of 10 places. Its 6K+ installs carry it up the search order; its 4.7★ average from 38 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Yoast SEO – Advanced SEO with real-time guidance and built-in AI places #9 on merit, 4.8★ from 27,820 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Popular Posts 100K+ · 4.5★ (249) wp.org #1 ↑2 2 Pods – Custom Content Types and Fields 100K+ · 4.8★ (418) wp.org #2 ↓1 3 AddToAny Share Buttons 300K+ · 4.7★ (1,114) wp.org #4 ↑2 wp.org ranks it 1 place below merit 4 Table of Contents Plus – Automatic Table of Contents for Posts & Pages 200K+ · 4.5★ (187) wp.org #3 ↑1 wp.org ranks it 1 place above merit 5 Duplicate Post 300K+ · 4.9★ (1,624) wp.org #5 ↓3 6 Content Views – Post Grid & Filter (Shortcode, Blocks, Elementor Widgets) 100K+ · 4.8★ (333) wp.org #6 ↑2 7 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7,322) wp.org #7 8 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1,445) wp.org #9 ↑3 wp.org ranks it 1 place below merit 9 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27,820) wp.org #18 ↑1 wp.org ranks it 9 places below merit 10 WP Content Copy Protection & No Right Click 100K+ · 4.8★ (1,139) wp.org #16 wp.org ranks it 6 places below merit 11 Ivory Search – WordPress Search Plugin 90K+ · 4.9★ (1,562) wp.org #19 ↓10 wp.org ranks it 8 places below merit 12 Recent Posts Widget With Thumbnails 100K+ · 4.8★ (215) wp.org #13 wp.org ranks it 1 place below merit 13 Simple Custom Post Order 300K+ · 4.8★ (588) wp.org #15 wp.org ranks it 2 places below merit 14 Custom Post Type UI 1M+ · 4.6★ (276) wp.org #10 wp.org ranks it 4 places above merit 15 Post Types Order 600K+ · 4.5★ (296) wp.org #11 ↓6 wp.org ranks it 4 places above merit 16 Contextual Related Posts 50K+ · 4.8★ (201) wp.org #14 ↑1 wp.org ranks it 2 places above merit 17 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5,043) wp.org #17 ↑1 18 Add Widget After Content 6K+ · 4.7★ (38) wp.org #8 ↑3 wp.org ranks it 10 places above merit 19 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7,522) wp.org #20 ↓3 wp.org ranks it 1 place below merit 20 Content Control – The Ultimate Content Restriction Solution! Restrict Content, Create Conditional Blocks & More 40K+ · 4.9★ (575) wp.org #21 wp.org ranks it 1 place below merit 21 Passster – Password Protect Pages and Content 10K+ · 4.2★ (60) wp.org #12 ↓2 wp.org ranks it 9 places above merit 22 Inline Related Posts 100K+ · 4.3★ (77) wp.org #23 ↑1 wp.org ranks it 1 place below merit 23 Secure Copy Content Protection and Content Locking 20K+ · 4.3★ (62) wp.org #24 wp.org ranks it 1 place below merit 24 PRyC WP: Add custom content to post and page (top/bottom) 1K+ · 5.0★ (7) wp.org #22 wp.org ranks it 2 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.