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wp.org search vs our merit ranking: “admin login notification”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “admin login notification”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Notification Master – Real-Time WordPress Notifications With Email, SMS, Webhooks & More shows at wp.org #8 but places #21 on merit, a gap of 13 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

LoginPress | wp-login Custom Login Page Customizer places #10 on merit, 4.8★ from 1077 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5040) wp.org #1 2 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #2 ↑1 3 Limit Login Attempts Security – Brute Force Protection, 2FA, Firewall & Login Security 1M+ · 4.8★ (1489) wp.org #3 ↓1 4 WPS Hide Login 2M+ · 4.8★ (2111) wp.org #6 ↓1 2 too low 5 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #7 2 too low 6 Temporary Login Without Password 90K+ · 5.0★ (1550) wp.org #10 ↑5 4 too low 7 All In One Login 60K+ · 3.6★ (35) wp.org #4 ↑2 3 too high 8 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #9 ↑3 1 too low 9 Notification – Custom Notifications and Alerts for WordPress 10K+ · 4.6★ (124) wp.org #12 ↓3 3 too low 10 LoginPress | wp-login Custom Login Page Customizer 200K+ · 4.8★ (1077) wp.org #21 ↓3 11 too low 11 Simple Login Notification 2K+ · 5.0★ (9) wp.org #5 ↓1 6 too high 12 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #18 ↓1 6 too low 13 Theme My Login 50K+ · 3.7★ (460) wp.org #14 ↓6 1 too low 14 Notification for Telegram 4K+ · 4.9★ (71) wp.org #15 ↓1 1 too low 15 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (398) wp.org #24 9 too low 16 Vigilant – 100% Free Security Suite: Firewall, 2FA, Login, Headers, Scanner… 3K+ · 5.0★ (24) wp.org #11 5 too high 17 Clean Login 5K+ · 4.7★ (144) wp.org #20 3 too low 18 Login as User: See the Site as Any User 30K+ · 4.8★ (41) wp.org #17 ↑6 1 too high 19 When Last Login 40K+ · 4.7★ (37) wp.org #19 ↓3 20 FluentAuth – Login Security, Two-Factor Authentication, Passkeys & Social Login 10K+ · 4.1★ (35) wp.org #16 4 too high 21 Notification Master – Real-Time WordPress Notifications With Email, SMS, Webhooks & More 1K+ · 5.0★ (4) wp.org #8 ↑2 13 too high 22 L Login rebuilder 20K+ · 5.0★ (7) wp.org #22 23 Admin login URL Change 2K+ · 5.0★ (4) wp.org #13 10 too high 24 Kaya Login Notification 100+ · 5.0★ (2) wp.org #23 ↓2 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.