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wp.org search vs our merit ranking: “admin replies”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “admin replies”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Reply-To for WP_Mail shows at wp.org #8 but places #23 on merit, a gap of 15 places. Its 100+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Temporary Login Without Password places #12 on merit, 5.0★ from 1550 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #1 2 Widgets for Google Reviews 1M+ · 4.9★ (2667) wp.org #2 ↑3 3 Chatway Live Chat – AI Chatbot, Customer Support, FAQ & Helpdesk Customer Service & Chat Buttons 30K+ · 5.0★ (775) wp.org #7 ↑2 4 too low 4 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (411) wp.org #5 ↓1 1 too low 5 Church Admin 900+ · 4.7★ (17) wp.org #3 ↓1 2 too high 6 Comment Reply Email Notification 3K+ · 4.8★ (33) wp.org #4 ↓1 2 too high 7 Simple CAPTCHA with Cloudflare Turnstile 200K+ · 4.7★ (262) wp.org #9 ↓2 2 too low 8 Comments – wpDiscuz 60K+ · 4.7★ (581) wp.org #12 ↓1 4 too low 9 Gwolle Guestbook 20K+ · 4.8★ (113) wp.org #11 ↓3 2 too low 10 wpForo Forum 20K+ · 4.7★ (390) wp.org #15 ↑4 5 too low 11 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #16 ↓3 5 too low 12 Temporary Login Without Password 90K+ · 5.0★ (1550) wp.org #23 ↓3 11 too low 13 Better Messages – Chat Rooms, Group Chat, Private Messages & AI Chat Bots 10K+ · 4.8★ (142) wp.org #18 5 too low 14 Simple Custom Post Order 300K+ · 4.8★ (588) wp.org #22 ↑1 8 too low 15 Customize WordPress Emails and Alerts – Better Notifications for WP 30K+ · 4.8★ (184) wp.org #20 ↓2 5 too low 16 Check & Log Email – Easy Email Testing & Mail logging 90K+ · 4.8★ (292) wp.org #24 ↓3 8 too low 17 Activity Log – Monitor User and Agent Changes 200K+ · 4.3★ (74) wp.org #13 ↑2 4 too high 18 Peter's Post Notes – Admin Notes for Posts and Pages 3K+ · 4.9★ (26) wp.org #14 4 too high 19 Double Youpï Refined Admin Dashboard – Admin Theme with Dark Mode & Media Folders 100+ · 5.0★ (5) wp.org #6 13 too high 20 MxChat – AI Chatbot & Content Generation for WordPress 2K+ · 5.0★ (31) wp.org #21 ↓4 1 too low 21 Comment Reply Email 500+ · 4.7★ (15) wp.org #19 ↓3 2 too high 22 AI 60K+ · 4.2★ (10) wp.org #17 ↓5 5 too high 23 Reply-To for WP_Mail 100+ · 5.0★ (1) wp.org #8 ↓2 15 too high 24 Slug Search and Admin Columns 200+ · 5.0★ (1) wp.org #10 14 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.