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wp.org search vs our merit ranking: “advance reader copies”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “advance reader copies”, we and wp.org disagree on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Advance Custom HTML – Show Off Code Snippets with Live Preview shows at wp.org #1 but places #10 on merit, a gap of 9 places. Its 10K+ installs carry it up the search order; its 2.5★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Issues and Series for Newspapers, Magazines, Publishers, Writers places #3 on merit, 4.5★ from 73 reviews, but shows at wp.org #7. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 DearFlip – PDF Flipbook, 3D Flipbook, PDF embed, PDF viewer 200K+ · 4.9★ (194) wp.org #4 3 too low 2 Dark Reader – Beautiful Dark Mode for any Website 200+ · 5.0★ (5) wp.org #2 3 Issues and Series for Newspapers, Magazines, Publishers, Writers 2K+ · 4.5★ (73) wp.org #7 ↓1 4 too low 4 Real3D Flipbook – 3D Flipbook, PDF Flipbook, PDF Viewer, PDF Embedder 10K+ · 4.5★ (11) wp.org #6 ↓1 2 too low 5 Media Hygiene: Remove or Delete Unused Images and More! 4K+ · 4.2★ (41) wp.org #9 4 too low 6 FAZ Cookie Manager 3K+ · 5.0★ (31) wp.org #15 ↑2 9 too low 7 Flipa PDF Flipbook – PDF Viewer and Page Flip Book 800+ · 5.0★ (4) wp.org #5 ↑2 2 too high 8 Events Search & Filter Bar for The Events Calendar 3K+ · 4.8★ (29) wp.org #16 ↓2 8 too low 9 Gutenify – Visual Site Builder Blocks & Starter Templates 5K+ · 4.5★ (11) wp.org #11 2 too low 10 Advance Custom HTML – Show Off Code Snippets with Live Preview 10K+ · 2.5★ (4) wp.org #1 9 too high 11 RS ARC Manager – Advance Review Copy Management System 60+ · 0.0★ (0) wp.org #3 8 too high 12 Double Youpï Refined Admin Dashboard – Admin Theme with Dark Mode & Media Folders 100+ · 5.0★ (6) wp.org #14 ↑4 2 too low 13 FICTBASE 50+ · 5.0★ (2) wp.org #10 ↑2 3 too high 14 DineKit – Restaurant Menu, Online Ordering, Table Reservations & POS 70+ · 5.0★ (3) wp.org #17 ↓1 3 too low 15 Captain Advance Filter — · 5.0★ (1) wp.org #8 7 too high 16 RewardsWP – Loyalty Points & Referral Program for WooCommerce 100+ · 5.0★ (2) wp.org #18 ↓3 2 too low 17 ARC — Advance Review Copy — · 0.0★ (0) wp.org #12 ↑1 5 too high 18 Picture Gallery – Frontend Uploads & Image Editor 400+ · 3.7★ (3) wp.org #21 3 too low 19 BoardScribe – Accessible Board Meeting Agendas and Minutes 30+ · 5.0★ (1) wp.org #13 ↓3 6 too high 20 PinSpot – Interactive Image Hotspots 40+ · 0.0★ (0) wp.org #19 1 too high 21 SDAweb Social Galleri Feed 30+ · 0.0★ (0) wp.org #20 ↑2 1 too high 22 Widewalk – Accessibility Toolbar 200+ · 0.0★ (0) wp.org #22 ↑1 23 Better Compare – Advance Product Comparison for WooCommerce — · 0.0★ (0) wp.org #24 1 too low 24 WeDispatch Audio Text to Speech — · 5.0★ (1) wp.org #23 ↓2 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.