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wp.org search vs our merit ranking: “advanced custom field”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “advanced custom field”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Advanced Custom Fields: Typography Field shows at wp.org #10 but places #24 on merit, a gap of 14 places. Its 3K+ installs carry it up the search order; its 4.6★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Advanced Custom Fields (ACF®) 2M+ · 4.5★ (1440) wp.org #1 2 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #2 ↑2 3 Pods – Custom Content Types and Fields 100K+ · 4.8★ (418) wp.org #5 ↓3 2 too low 4 Advanced Custom Fields: Font Awesome Field 90K+ · 4.9★ (36) wp.org #3 1 too high 5 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1463) wp.org #7 ↑17 2 too low 6 Table Field Add-on for ACF and SCF 50K+ · 4.9★ (60) wp.org #4 ↑3 2 too high 7 Advanced Custom Fields: Extended 100K+ · 4.8★ (132) wp.org #6 ↓1 1 too high 8 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2146) wp.org #9 ↓1 1 too low 9 Simple Custom Post Order 300K+ · 4.8★ (588) wp.org #12 3 too low 10 Secure Custom Fields 100K+ · 4.8★ (69) wp.org #8 ↓2 2 too high 11 Advanced Shipment Tracking for WooCommerce 70K+ · 4.5★ (355) wp.org #13 2 too low 12 Advanced Product Fields (Product Addons) for WooCommerce 50K+ · 4.8★ (284) wp.org #14 ↓3 2 too low 13 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #16 3 too low 14 Checkout Field Editor (Checkout Manager) for WooCommerce 400K+ · 4.9★ (1056) wp.org #18 ↓8 4 too low 15 Custom Post Type UI 1M+ · 4.6★ (276) wp.org #11 ↑3 4 too high 16 Product Addons for Woocommerce – Product Options with Custom Fields 30K+ · 4.9★ (476) wp.org #24 ↓6 8 too low 17 Meta Field Block – Display Custom Fields for ACF, Meta Box and More 10K+ · 5.0★ (57) wp.org #19 ↑1 2 too low 18 Custom Permalinks 100K+ · 4.1★ (116) wp.org #20 ↓5 2 too low 19 Advanced IP Blocker 3K+ · 4.9★ (27) wp.org #15 ↑4 4 too high 20 Image Aspect Ratio Crop Field for Advanced Custom Fields 20K+ · 4.8★ (26) wp.org #17 ↓4 3 too high 21 Advanced Forms for ACF 3K+ · 5.0★ (41) wp.org #21 ↑2 22 Advanced WordPress Backgrounds 30K+ · 4.8★ (44) wp.org #23 1 too low 23 Advanced Custom Fields: Gravity Forms Add-on 30K+ · 4.2★ (14) wp.org #22 ↓1 1 too high 24 Advanced Custom Fields: Typography Field 3K+ · 4.6★ (5) wp.org #10 ↓1 14 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.