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← Rankings

wp.org search vs our merit ranking: “advice”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “advice”, we agree with wp.org on the top plugin, and our order differs from theirs on 15 of the top 20. 3 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

GDPR tools: Cookie notice + privacy shows at wp.org #7 but places #19 on merit, a gap of 12 places. Its 5K+ installs carry it up the search order; its 5.0★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Kadence Security – Password, Two Factor Authentication, and Brute Force Protection places #11 on merit, 4.6★ from 3992 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Maintenance 1M+ · 4.4★ (869) wp.org #1 2 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #2 3 Under Construction 600K+ · 4.8★ (1285) wp.org #3 ↑1 4 Sticky Menu & Sticky Header 90K+ · 4.7★ (763) wp.org #5 ↓2 1 too low 5 WP Reset 300K+ · 4.8★ (1014) wp.org #8 ↓1 3 too low 6 D Disable Emojis (GDPR friendly) 60K+ · 5.0★ (108) wp.org #9 ↓1 3 too low 7 MainWP Child – Securely Connects to the MainWP Dashboard to Manage Multiple Sites 700K+ · 5.0★ (71) wp.org #4 ↑1 3 too high 8 Htaccess File Editor – Safely Edit Htaccess File 40K+ · 5.0★ (102) wp.org #10 ↓1 2 too low 9 TermsFeed AutoTerms: Privacy Policy Generator, Cookie Consent, GDPR, CCPA, Terms & Conditions, Disclaimers, Cookies Policy, EULA 70K+ · 4.7★ (246) wp.org #12 ↓1 3 too low 10 Simple Author Box 90K+ · 4.3★ (115) wp.org #6 4 too high 11 Kadence Security – Password, Two Factor Authentication, and Brute Force Protection 700K+ · 4.6★ (3992) wp.org #20 ↓3 9 too low 12 Minimal Coming Soon – Coming Soon Page 100K+ · 4.3★ (282) wp.org #17 ↓2 5 too low 13 WP Super Cache 1M+ · 4.3★ (1346) wp.org #18 ↑2 5 too low 14 WP RSS Aggregator – RSS Import, Feed to Post, Autoblogging, AI Content 40K+ · 4.5★ (565) wp.org #24 ↓5 10 too low 15 Imagify Image Optimization: Optimize Images | Compress & Convert to WebP/AVIF 900K+ · 4.3★ (1656) wp.org #22 ↓4 7 too low 16 301 Redirects & 404 Error Log 30K+ · 4.6★ (28) wp.org #11 ↓1 5 too high 17 Spam Destroyer 5K+ · 4.6★ (54) wp.org #14 ↓1 3 too high 18 External Links – nofollow, noopener & new window 90K+ · 4.3★ (247) wp.org #13 ↓1 5 too high 19 GDPR tools: Cookie notice + privacy 5K+ · 5.0★ (6) wp.org #7 12 too high 20 Index WP MySQL For Speed 50K+ · 4.8★ (99) wp.org #21 ↑1 1 too low 21 Protect Uploads 30K+ · 4.8★ (12) wp.org #16 ↓2 5 too high 22 WP Frontend Delete Account 4K+ · 4.6★ (27) wp.org #23 ↓2 1 too low 23 GDPR Tools: comment ip removement 2K+ · 5.0★ (3) wp.org #15 8 too high 24 Record of Consent Extension for Complianz 700+ · 5.0★ (3) wp.org #19 ↓3 5 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.