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wp.org search vs our merit ranking: “amazing icons”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “amazing icons”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Borderless – Addons and Templates for Elementor shows at wp.org #15 but places #24 on merit, a gap of 9 places. Its 4K+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2,052) wp.org #1 2 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4,132) wp.org #2 3 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1,680) wp.org #3 4 All-in-one Sticky Floating Contact Form, Call, Click to Chat, and 50+ Social Icon Tabs – My Sticky Elements 40K+ · 4.9★ (542) wp.org #4 5 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #5 6 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1,668) wp.org #6 7 Stackable – Page Builder Gutenberg Blocks 100K+ · 4.9★ (522) wp.org #8 ↓1 wp.org ranks it 1 place below merit 8 Otter Blocks – Gutenberg Blocks, Page Builder for Gutenberg Editor & FSE 300K+ · 4.7★ (251) wp.org #7 ↓1 wp.org ranks it 1 place above merit 9 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #9 ↑4 10 Team Members – Multi Language Supported Team Plugin 6K+ · 5.0★ (85) wp.org #10 11 Reviews and Rating – Google Reviews 20K+ · 4.9★ (184) wp.org #14 ↓2 wp.org ranks it 3 places below merit 12 Sliding Cart for WooCommerce by FunnelKit – Skip Cart & Reach WooCommerce Checkout Faster 30K+ · 5.0★ (111) wp.org #13 ↑2 wp.org ranks it 1 place below merit 13 Supreme Modules Lite – Divi Theme, Extra Theme and Divi Builder 100K+ · 4.8★ (109) wp.org #12 ↓3 wp.org ranks it 1 place above merit 14 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1,281) wp.org #19 ↓11 wp.org ranks it 5 places below merit 15 The Plus Addons for Elementor – Mega Menu, Header Footer, Post Grid, AI Widgets & Templates 100K+ · 4.6★ (388) wp.org #17 ↑1 wp.org ranks it 2 places below merit 16 Gutenberg Essential Blocks – Page Builder for Gutenberg Blocks & Patterns 100K+ · 4.9★ (216) wp.org #20 wp.org ranks it 4 places below merit 17 Coming Soon & Maintenance Mode Page & Under Construction 10K+ · 4.8★ (317) wp.org #24 ↓2 wp.org ranks it 7 places below merit 18 Xpro Addons — 150+ Widgets for Elementor 40K+ · 4.4★ (28) wp.org #11 wp.org ranks it 7 places above merit 19 Wp Social Login and Register Social Counter 70K+ · 4.6★ (67) wp.org #16 wp.org ranks it 3 places above merit 20 Chat Button & Custom ChatGPT-Powered Bot by GetButton.io 20K+ · 4.5★ (175) wp.org #22 ↓1 wp.org ranks it 2 places below merit 21 Mega Addons For WPBakery Page Builder 20K+ · 4.2★ (57) wp.org #23 wp.org ranks it 2 places below merit 22 FileBird Document Library 5K+ · 4.9★ (8) wp.org #18 ↑5 wp.org ranks it 4 places above merit 23 Social Sharing Plugin – Kiwi 4K+ · 4.1★ (18) wp.org #21 ↓1 wp.org ranks it 2 places above merit 24 Borderless – Addons and Templates for Elementor 4K+ · 5.0★ (3) wp.org #15 ↓1 wp.org ranks it 9 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.