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wp.org search vs our merit ranking: “amp navigation”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “amp navigation”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Specific Content For Mobile – Customize the mobile version without redirections shows at wp.org #13 but places #20 on merit, a gap of 7 places. Its 4K+ installs carry it up the search order; its 4.8★ average from 31 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Translate WordPress – Google Language Translator places #12 on merit, 4.7★ from 620 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 AMP for WP – Accelerated Mobile Pages 70K+ · 4.4★ (1319) wp.org #1 2 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #3 ↓1 1 too low 3 AMP WP – Google AMP For WordPress 600+ · 4.5★ (55) wp.org #2 1 too high 4 The SEO Framework – Fast, Automated, Effortless. 200K+ · 4.9★ (380) wp.org #4 ↑1 5 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #5 6 Super Page Cache – Cloudflare Cache, Page Speed & Core Web Vitals 70K+ · 4.8★ (518) wp.org #7 1 too low 7 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #6 1 too high 8 PWA for WP – Progressive Web Apps Made Simple 10K+ · 4.6★ (230) wp.org #9 1 too low 9 W3 Total Cache 900K+ · 4.4★ (5420) wp.org #11 2 too low 10 WP Recipe Maker 50K+ · 5.0★ (356) wp.org #12 2 too low 11 Search & Filter 40K+ · 4.5★ (175) wp.org #10 1 too high 12 Translate WordPress – Google Language Translator 100K+ · 4.7★ (620) wp.org #16 4 too low 13 FAZ Cookie Manager 3K+ · 5.0★ (31) wp.org #8 5 too high 14 Super Progressive Web Apps 40K+ · 4.6★ (225) wp.org #15 ↓1 1 too low 15 Photo Gallery by 10Web – Mobile-Friendly Image Gallery 100K+ · 4.5★ (1581) wp.org #21 ↓1 6 too low 16 SimpleTOC – Table of Contents Block 10K+ · 4.9★ (77) wp.org #14 ↑1 2 too high 17 EmbedPress 100K+ · 4.8★ (307) wp.org #18 ↑1 1 too low 18 Smart Slider 3 800K+ · 4.9★ (1125) wp.org #20 ↑1 2 too low 19 Seraphinite Accelerator 50K+ · 4.8★ (477) wp.org #22 3 too low 20 Specific Content For Mobile – Customize the mobile version without redirections 4K+ · 4.8★ (31) wp.org #13 7 too high 21 Featured Image from URL (FIFU) 60K+ · 4.6★ (264) wp.org #24 3 too low 22 Super Web Share – Native Social Sharing Button 2K+ · 4.9★ (29) wp.org #17 5 too high 23 Internal Linking of Related Contents 3K+ · 4.2★ (5) wp.org #19 ↓1 4 too high 24 easy AMP 500+ · 3.6★ (9) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.