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wp.org search vs our merit ranking: “animation tweets”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “animation tweets”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Easy Share Solution For WordPress shows at wp.org #17 but places #23 on merit, a gap of 6 places. Its 900+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

EmbedPress places #9 on merit, 4.8★ from 307 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #1 2 Social Media Share Buttons & Social Sharing Icons 100K+ · 4.8★ (5333) wp.org #2 3 Ultimate Blocks – 25+ Gutenberg Blocks for Block Editor 50K+ · 4.9★ (729) wp.org #6 3 too low 4 Supreme Modules Lite – Divi Theme, Extra Theme and Divi Builder 100K+ · 4.8★ (109) wp.org #4 5 Simple Social Media Share Buttons – Social Sharing for Everyone 20K+ · 4.8★ (194) wp.org #5 6 Lightbox slider – Responsive Lightbox Gallery 3K+ · 4.7★ (24) wp.org #3 3 too high 7 PowerPack Addons for Elementor: Widgets, Form Styler and Templates 70K+ · 4.8★ (361) wp.org #10 3 too low 8 PowerPack Lite for Beaver Builder 6K+ · 5.0★ (243) wp.org #12 4 too low 9 EmbedPress 100K+ · 4.8★ (307) wp.org #14 5 too low 10 Sticky Chat Widget – Floating Chat Icons, Contact Form, Call, Click to Chat, Email & Message Buttons 10K+ · 5.0★ (39) wp.org #9 1 too high 11 HT Mega Addons for Elementor – Elementor Widgets & Template Builder 60K+ · 4.1★ (66) wp.org #8 3 too high 12 WidgetKit for Elementor – Lightweight Elementor Addons, Widgets & Templates 7K+ · 4.5★ (35) wp.org #7 5 too high 13 Page Builder Gutenberg Blocks – CoBlocks 300K+ · 4.2★ (109) wp.org #11 2 too high 14 Element Pack Addons for Elementor – MCP & AI-Ready Elementor Widgets, Elementor Templates, Elementor Addons 100K+ · 4.7★ (284) wp.org #21 7 too low 15 Juiz Last Tweet Widget 500+ · 4.2★ (26) wp.org #15 16 Master Blocks – Ultimate Blocks for Marketers 100+ · 4.4★ (14) wp.org #13 3 too high 17 Responsive Addons for Elementor – Free Elementor Addons, Kits and Elementor Templates 3K+ · 5.0★ (6) wp.org #22 5 too low 18 Notification Master – Real-Time WordPress Notifications With Email, SMS, Webhooks & More 1K+ · 5.0★ (4) wp.org #19 1 too low 19 Awesome Guten Text – 8 Powerful Blocks for Gutenberg 200+ · 5.0★ (3) wp.org #20 1 too low 20 Genolve – AI Business Graphics, Images & Video 100+ · 5.0★ (3) wp.org #24 4 too low 21 Topper Pack 400+ · 0.0★ (0) wp.org #16 5 too high 22 Social Share Block – Help Visitors Spread Your Content Everywhere 2K+ · 4.3★ (3) wp.org #23 1 too low 23 Easy Share Solution For WordPress 900+ · 5.0★ (1) wp.org #17 6 too high 24 WPMozo Blocks and Addons 80+ · 5.0★ (1) wp.org #18 6 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.