Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “area converter”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “area converter”, we agree with wp.org on the top plugin, and our order differs from theirs on 15 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

CodeArt Units Converter shows at wp.org #3 but places #16 on merit, a gap of 13 places. Its 70+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Passster – Password Protect Pages and Content places #12 on merit, 4.2★ from 60 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Crypto Converter ⚡ Widget 1K+ · 4.6★ (24) wp.org #1 2 W3 Total Cache 900K+ · 4.4★ (5420) wp.org #5 3 too low 3 Greenshift – animation and page builder blocks 70K+ · 4.8★ (107) wp.org #4 1 too low 4 Calculated Fields Form – AI Form Builder for WordPress – Contact, Payment, Quote, Quiz & More 40K+ · 4.9★ (973) wp.org #11 ↑3 7 too low 5 FOX – Currency Switcher Professional for WooCommerce 50K+ · 4.4★ (250) wp.org #8 ↓1 3 too low 6 Currency Converter Calculator 1K+ · 4.4★ (7) wp.org #2 4 too high 7 ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF 300K+ · 4.5★ (830) wp.org #13 6 too low 8 ThumbPress – Compress Images, Manage Thumbnails, Detect Image Issues, WebP/AVIF, Lazy Loading, Hotlinking & More 20K+ · 3.7★ (117) wp.org #12 ↓1 4 too low 9 Seraphinite Post .DOCX Source 800+ · 4.6★ (45) wp.org #17 8 too low 10 Exchange Rates 800+ · 4.2★ (10) wp.org #9 1 too high 11 MPG – Multiple Page Generator, Bulk Landing Pages & Programmatic SEO 2K+ · 3.9★ (27) wp.org #14 ↓2 3 too low 12 Passster – Password Protect Pages and Content 10K+ · 4.2★ (60) wp.org #22 ↓3 10 too low 13 WDesignKit – AI Templates, Widget Builder & MCP Workflow 30K+ · 4.8★ (12) wp.org #15 2 too low 14 Blockenberg — 645 Advanced Gutenberg Blocks, 683 Templates and AI Agent for WordPress Block Editor 1K+ · 4.6★ (5) wp.org #7 ↑1 7 too high 15 Ailo – AI Slug Translator 1K+ · 4.9★ (12) wp.org #23 8 too low 16 CodeArt Units Converter 70+ · 5.0★ (1) wp.org #3 13 too high 17 LLM Markdown – Markdown Endpoints for AI Agents 700+ · 5.0★ (5) wp.org #19 ↑4 2 too low 18 Exchange Rates Widget 1K+ · 5.0★ (2) wp.org #10 8 too high 19 imagIn – WebP & AVIF Converter 30+ · 5.0★ (1) wp.org #6 13 too high 20 CleverReach® WP 4K+ · 3.0★ (8) wp.org #24 4 too low 21 Universal Unit Converter: Convert Length, Weight, Temperature, Speed, and Time 20+ · 0.0★ (0) wp.org #16 5 too high 22 Page/Post Converter for WPBakery to Elementor 20+ · 0.0★ (0) wp.org #21 ↑1 1 too high 23 Currency Converter for WooCommerce 10+ · 5.0★ (1) wp.org #18 5 too high 24 HoverPrice Converter for WooCommerce — · 5.0★ (1) wp.org #20 ↑1 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.