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wp.org search vs our merit ranking: “astra addons”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “astra addons”, we and wp.org disagree on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Home Page Banner for Astra Theme shows at wp.org #7 but places #21 on merit, a gap of 14 places. Its 2K+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

YayMail – WooCommerce Email Customizer places #10 on merit, 4.8★ from 291 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Spectra Legacy – Gutenberg Blocks 1M+ · 4.7★ (1872) wp.org #2 ↑1 1 too low 2 Starter Templates: AI-Powered Website Templates for Elementor & Gutenberg 1M+ · 4.9★ (4755) wp.org #3 ↓1 1 too low 3 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #5 ↑2 2 too low 4 Astra Hooks 20K+ · 4.5★ (6) wp.org #1 3 too high 5 Ultimate Addons for Beaver Builder (UABB) 20K+ · 5.0★ (332) wp.org #8 3 too low 6 The Plus Addons for Elementor – Mega Menu, Header Footer, Post Grid, AI Widgets & Templates 100K+ · 4.6★ (388) wp.org #10 ↑3 4 too low 7 Advanced Product Fields (Product Addons) for WooCommerce 50K+ · 4.8★ (284) wp.org #13 ↓1 6 too low 8 Extra Product Options For WooCommerce | Custom Product Addons and Fields 30K+ · 4.9★ (220) wp.org #16 ↑3 8 too low 9 Xpro Addons — 150+ Widgets for Elementor 40K+ · 4.4★ (28) wp.org #9 10 YayMail – WooCommerce Email Customizer 50K+ · 4.8★ (291) wp.org #21 ↑2 11 too low 11 Nexter Blocks – Gutenberg Blocks, Page Builder & AI Website Builder 9K+ · 4.8★ (90) wp.org #17 ↑4 6 too low 12 Prime Slider – Hero Slider, Carousel, WooCommerce & Post Slider Elementor Addons 100K+ · 4.5★ (82) wp.org #22 10 too low 13 Jeg Kit for Elementor – Powerful Addons for Elementor, Widgets & Templates for WordPress 300K+ · 3.8★ (79) wp.org #15 ↑1 2 too low 14 Import / Export Customizer Settings 50K+ · 4.7★ (6) wp.org #6 ↓1 8 too high 15 EleSpare – Elementor News, Magazine & Blog Addons with Post Grid 10K+ · 4.9★ (44) wp.org #23 ↑1 8 too low 16 Astra Bulk Edit 30K+ · 4.0★ (4) wp.org #4 12 too high 17 Superb Addons: Blocks, Patterns, Pre-built Pages, Sliders, Popups, Free Forms, Animations & More 80K+ · 4.9★ (23) wp.org #19 ↓1 2 too low 18 Custom Fonts – Host Your Fonts Locally 400K+ · 4.3★ (62) wp.org #20 2 too low 19 Sky Addons for Elementor – 160+ Widgets, GSAP Animations, Templates & Theme Builder 2K+ · 5.0★ (9) wp.org #11 8 too high 20 Responsive Addons for Elementor – Free Elementor Addons, Kits and Elementor Templates 3K+ · 5.0★ (6) wp.org #12 ↑2 8 too high 21 Home Page Banner for Astra Theme 2K+ · 5.0★ (3) wp.org #7 ↓1 14 too high 22 Magical Addons For Elementor ( Theme Builder, Header Footer Builder, Free Elementor Widgets, Elementor Templates Library ) 4K+ · 4.7★ (12) wp.org #18 ↓1 4 too high 23 Spexo Addons for Elementor – Elementor Widgets, Mega Menu, Popup Builder, Template Kits and Starter Templates for Elementor 6K+ · 4.8★ (4) wp.org #14 ↑1 9 too high 24 King Addons for Elementor – 100+ Elementor Widgets, 4 000+ Elementor Templates, WooCommerce Builder, Mega Menu, Popup Builder 10K+ · 5.0★ (1) wp.org #24 ↓13

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.