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wp.org search vs our merit ranking: “auto number”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “auto number”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Auto Update Post Date shows at wp.org #8 but places #23 on merit, a gap of 15 places. Its 2K+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Translate WordPress with GTranslate places #12 on merit, 4.9★ from 4962 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (398) wp.org #1 2 Sequential Order Number for WooCommerce 50K+ · 4.9★ (146) wp.org #2 3 Companion Auto Update 40K+ · 4.8★ (105) wp.org #5 ↓1 2 too low 4 Easy Auto SKU Generator for WooCommerce 10K+ · 4.9★ (272) wp.org #9 ↑1 5 too low 5 Auto Coupons for WooCommerce 3K+ · 4.9★ (16) wp.org #3 2 too high 6 OTP Login With Phone Number, OTP Verification 1K+ · 4.9★ (81) wp.org #6 ↑1 7 LocoAI – Auto Translate for Loco Translate 70K+ · 4.9★ (642) wp.org #12 5 too low 8 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144) wp.org #14 ↑1 6 too low 9 Email Encoder – Protect Email Addresses and Phone Numbers 90K+ · 4.9★ (94) wp.org #11 ↓5 2 too low 10 W WP Auto Updater 7K+ · 4.6★ (10) wp.org #4 ↑1 6 too high 11 Auto-Install Free SSL – Generate & Install Free SSL Certificates 8K+ · 4.9★ (405) wp.org #17 6 too low 12 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #21 9 too low 13 Auto Image Attributes From Filename With Bulk Updater (Add Alt Text, Image Title For Image SEO) 100K+ · 4.8★ (93) wp.org #13 14 Internal Link Juicer: SEO Auto Linker for WordPress 100K+ · 4.7★ (537) wp.org #24 10 too low 15 Advanced Shipment Tracking for WooCommerce 70K+ · 4.5★ (355) wp.org #23 ↓3 8 too low 16 Auto Affiliate Links 2K+ · 4.1★ (39) wp.org #10 ↑1 6 too high 17 NextScripts: Social Networks Auto-Poster 20K+ · 3.3★ (617) wp.org #16 1 too high 18 Auto Alt Text 4K+ · 5.0★ (8) wp.org #7 ↑1 11 too high 19 Auto Hide Admin Bar 3K+ · 4.8★ (32) wp.org #15 ↓1 4 too high 20 Auto Listings – Car Listings & Car Dealership Plugin for WordPress 2K+ · 4.3★ (31) wp.org #18 ↑1 2 too high 21 Multi Page Auto Advance for Gravity Forms 2K+ · 4.3★ (20) wp.org #20 ↑3 1 too high 22 Auto Delete Post – Ultimate plugin for deleting a post automatically 300+ · 5.0★ (7) wp.org #22 ↑2 23 Auto Update Post Date 2K+ · 5.0★ (2) wp.org #8 ↑1 15 too high 24 Ad Auto Insert H 900+ · 5.0★ (1) wp.org #19 ↓1 5 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.