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wp.org search vs our merit ranking: “auto x post”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “auto x post”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Jupiter X Core shows at wp.org #10 but places #24 on merit, a gap of 14 places. Its 70K+ installs carry it up the search order; its 1.9★ average from 9 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

SEOPress – AI SEO Plugin & On-site SEO places #11 on merit, 4.8★ from 1268 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #1 2 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (398) wp.org #2 3 Blog2Social: Social Media Auto Post & Scheduler 40K+ · 4.5★ (2107) wp.org #4 ↑1 1 too low 4 Ultimate Post Kit – Elementor Post Grid, Post Carousel, Post Slider & Blog Layout Widgets 30K+ · 4.8★ (58) wp.org #3 ↑1 1 too high 5 SchedulePress – Auto Post & Publish, Auto Social Share, Schedule Posts with Editorial Calendar & Missed Schedule Post Publisher 10K+ · 4.6★ (202) wp.org #5 ↑2 6 Revive Social – Social Media Auto Post and Scheduling Automation Plugin 20K+ · 4.0★ (556) wp.org #6 ↓3 7 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #7 8 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #11 3 too low 9 Companion Auto Update 40K+ · 4.8★ (105) wp.org #8 ↓2 1 too high 10 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1463) wp.org #16 6 too low 11 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1268) wp.org #19 ↓3 8 too low 12 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1668) wp.org #17 ↑4 5 too low 13 Social Media Auto Poster – Schedule & Publish to Buffer 7K+ · 4.5★ (125) wp.org #12 ↓4 1 too high 14 User Submitted Posts – Enable Users to Submit Posts from the Front End 10K+ · 4.8★ (913) wp.org #24 10 too low 15 Post and Page Builder by BoldGrid – Visual Drag and Drop Editor 50K+ · 4.7★ (140) wp.org #21 ↓4 6 too low 16 Bit Social – Social Media Auto Poster and Scheduler 6K+ · 4.5★ (36) wp.org #15 ↓1 1 too high 17 Auto Listings – Car Listings & Car Dealership Plugin for WordPress 2K+ · 4.3★ (31) wp.org #13 ↓1 4 too high 18 WP Post Author – Author Box, Multiple Authors, Guest Authors & Custom Avatars 10K+ · 4.2★ (22) wp.org #14 ↓1 4 too high 19 Pay For Post with WooCommerce 1K+ · 4.7★ (53) wp.org #22 ↓3 3 too low 20 Social Post Flow – Social Media Automation, Scheduling, Scheduler, Posting & Auto Post 200+ · 4.2★ (10) wp.org #9 11 too high 21 Post Pay Counter 1K+ · 4.8★ (46) wp.org #23 ↓3 2 too low 22 VK Post Author Display 10K+ · 4.5★ (8) wp.org #18 ↓3 4 too high 23 Auto Refresh Post & Page 80+ · 0.0★ (0) wp.org #20 ↓2 3 too high 24 Jupiter X Core 70K+ · 1.9★ (9) wp.org #10 14 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.