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wp.org search vs our merit ranking: “awesome social link”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “awesome social link”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Sticky Social Link shows at wp.org #2 but places #12 on merit, a gap of 10 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Anti-Spam, Spam FireWall by CleanTalk places #8 on merit, 4.8★ from 3,224 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Smash Balloon Social Photo Feed – Easy Social Feeds Plugin 1M+ · 4.9★ (4,359) wp.org #1 2 Scriptless Social Sharing 10K+ · 5.0★ (70) wp.org #4 ↓2 wp.org ranks it 2 places below merit 3 Easy Social Feed – All In One Social Feed Plugin for WordPress 30K+ · 4.6★ (502) wp.org #7 ↓2 wp.org ranks it 4 places below merit 4 WPZOOM Connect: Social Icons Widget & Block, Share Buttons & Click to Chat 90K+ · 4.9★ (144) wp.org #6 ↑2 wp.org ranks it 2 places below merit 5 Feed Them Social – Social Media Feeds, Video, and Photo Galleries 20K+ · 4.7★ (639) wp.org #9 ↓2 wp.org ranks it 4 places below merit 6 Easy Social Icons 20K+ · 4.4★ (84) wp.org #5 ↑16 wp.org ranks it 1 place above merit 7 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2,051) wp.org #10 wp.org ranks it 3 places below merit 8 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3,224) wp.org #14 ↓1 wp.org ranks it 6 places below merit 9 Nextend Social Login and Register 200K+ · 4.9★ (447) wp.org #11 ↓2 wp.org ranks it 2 places below merit 10 Buttonizer – Social Media Share Buttons, Social Icons, & Social Feeds 40K+ · 4.8★ (396) wp.org #12 ↓1 wp.org ranks it 2 places below merit 11 Ocean Social Sharing 60K+ · 4.5★ (11) wp.org #3 ↑1 wp.org ranks it 8 places above merit 12 Sticky Social Link 1K+ · 5.0★ (4) wp.org #2 ↑1 wp.org ranks it 10 places above merit 13 Revive Social – Social Media Auto Post and Scheduling Automation Plugin 20K+ · 4.0★ (556) wp.org #15 ↓1 wp.org ranks it 2 places below merit 14 Flipbox – Awesomes Flip Boxes Image Overlay 9K+ · 4.7★ (149) wp.org #13 ↓1 wp.org ranks it 1 place above merit 15 All-in-one Sticky Floating Contact Form, Call, Click to Chat, and 50+ Social Icon Tabs – My Sticky Elements 40K+ · 4.9★ (542) wp.org #23 ↑1 wp.org ranks it 8 places below merit 16 Flow-Flow Social Streams 7K+ · 3.3★ (100) wp.org #8 ↓2 wp.org ranks it 8 places above merit 17 Social Login, Social Sharing by miniOrange 10K+ · 4.6★ (356) wp.org #24 wp.org ranks it 7 places below merit 18 Social Snap — Social Share Buttons & Click to Tweet 10K+ · 4.2★ (58) wp.org #18 ↓2 19 Float menu – awesome floating side menu 30K+ · 4.4★ (41) wp.org #17 wp.org ranks it 2 places above merit 20 Social Share Button 1K+ · 4.1★ (17) wp.org #22 wp.org ranks it 2 places below merit 21 Social Divi 1K+ · 5.0★ (4) wp.org #16 ↓1 wp.org ranks it 5 places above merit 22 Social Icons Sticky 1K+ · 4.4★ (5) wp.org #21 ↓1 wp.org ranks it 1 place above merit 23 Block for Font Awesome Icons – Searchable Icon Picker, SVG, FA 7 1K+ · 3.7★ (6) wp.org #20 ↓1 wp.org ranks it 3 places above merit 24 Social Share Block – Help Visitors Spread Your Content Everywhere 2K+ · 4.3★ (3) wp.org #19 ↓1 wp.org ranks it 5 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.