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wp.org search vs our merit ranking: “backend user count”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “backend user count”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Visitor Count by MrStar shows at wp.org #9 but places #23 on merit, a gap of 14 places. Its 400+ installs carry it up the search order; its 4.5★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Dokan: AI Powered WooCommerce Multivendor Marketplace Solution – Build Your Own Amazon, eBay, Etsy places #10 on merit, 4.6★ from 769 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 User Registration & Membership – Free & Paid Memberships, Subscriptions, Content Restriction, User Profile, Custom User Registration & Login Builder 50K+ · 4.8★ (832) wp.org #1 2 User Frontend – Membership, User Registration, User Profile, User Directory & Content Restriction with Frontend Post Submission 20K+ · 4.1★ (537) wp.org #2 3 New User Approve 20K+ · 4.3★ (131) wp.org #3 4 Open User Map – Interactive Leaflet Maps 10K+ · 5.0★ (70) wp.org #4 5 Import and export users and customers 70K+ · 4.7★ (259) wp.org #6 1 too low 6 User Access Manager 10K+ · 4.4★ (112) wp.org #5 1 too high 7 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (398) wp.org #12 5 too low 8 UsersWP – Front-end login form, User Registration, User Profile & Members Directory plugin for WP 20K+ · 4.7★ (183) wp.org #10 2 too low 9 User Private Files – Secure File Sharing and Client Portal Plugin 1K+ · 4.4★ (57) wp.org #7 2 too high 10 Dokan: AI Powered WooCommerce Multivendor Marketplace Solution – Build Your Own Amazon, eBay, Etsy 30K+ · 4.6★ (769) wp.org #16 6 too low 11 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #14 3 too low 12 User Login History 10K+ · 4.6★ (29) wp.org #8 4 too high 13 SQLite Object Cache 10K+ · 5.0★ (51) wp.org #15 2 too low 14 Ultra Addons for Contact Form 7 60K+ · 4.8★ (108) wp.org #20 6 too low 15 Dynamic User Directory 1K+ · 4.8★ (38) wp.org #13 2 too high 16 Molongui Authorship – Author Boxes, Guest Authors & Co-Authors for WordPress 10K+ · 4.7★ (158) wp.org #22 6 too low 17 Points and Rewards for WooCommerce – Create Loyalty Programs, Reward Customer Purchases, Referral Points, User Badges, and Gamification 6K+ · 4.5★ (180) wp.org #23 6 too low 18 Broken Link Checker 500K+ · 3.8★ (605) wp.org #21 3 too low 19 WP Event Manager – Events Calendar, Registrations, Sell Tickets with WooCommerce 20K+ · 4.0★ (250) wp.org #24 5 too low 20 aBlocks – Gutenberg Blocks, User Dashboard Builder, Popup Builder, Form Builder & Animation Builder 2K+ · 5.0★ (26) wp.org #17 3 too high 21 Solid Post Likes 500+ · 4.8★ (9) wp.org #18 3 too high 22 Init View Count – AI-Powered, Trending, REST API 70+ · 5.0★ (3) wp.org #11 11 too high 23 Visitor Count by MrStar 400+ · 4.5★ (2) wp.org #9 14 too high 24 Page Visits Counter – Lite 5K+ · 4.0★ (7) wp.org #19 5 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.