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wp.org search vs our merit ranking: “blog info”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “blog info”, we and wp.org disagree on the top plugin, and our order differs from theirs on 8 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Hostinger Tools shows at wp.org #11 but places #23 on merit, a gap of 12 places. Its 3M+ installs carry it up the search order; its 3.5★ average from 40 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #2 1 too low 2 WP Last Modified Info 40K+ · 4.9★ (857) wp.org #3 1 too low 3 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #6 3 too low 4 Print My Blog – Print, PDF, & eBook Converter WordPress Plugin 8K+ · 4.8★ (115) wp.org #5 1 too low 5 Simple Blog Stats 4K+ · 4.9★ (38) wp.org #4 1 too high 6 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #9 3 too low 7 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) wp.org #8 ↑3 1 too low 8 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #10 ↑4 2 too low 9 Ultimate Post Kit – Elementor Post Grid, Post Carousel, Post Slider & Blog Layout Widgets 30K+ · 4.8★ (58) wp.org #7 2 too high 10 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #13 ↑2 3 too low 11 RPS Blog Info 100+ · 4.5★ (2) wp.org #1 10 too high 12 Smart Post – Post Grid, Post Carousel, Post Slider Gutenberg Blocks for Blog & News 20K+ · 4.7★ (210) wp.org #12 ↑1 13 FooGallery Photo Gallery : Image, Video & Masonry Galleries 100K+ · 4.8★ (996) wp.org #16 ↑1 3 too low 14 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #15 ↑1 1 too low 15 Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1205) wp.org #17 ↑1 2 too low 16 Qi Addons For Elementor 200K+ · 4.8★ (205) wp.org #19 3 too low 17 EleSpare – Elementor News, Magazine & Blog Addons with Post Grid 10K+ · 4.9★ (44) wp.org #14 3 too high 18 SiteOrigin Widgets Bundle 400K+ · 4.9★ (134) wp.org #18 19 NinjaFirewall (WP Edition) – Advanced Security Plugin and Firewall 100K+ · 4.9★ (220) wp.org #24 5 too low 20 Recipe Cards For Your Food Blog from Zip Recipes 1K+ · 4.8★ (95) wp.org #20 ↑4 21 DTX – Dynamic Text Extension for Contact Form 7 100K+ · 4.7★ (99) wp.org #22 ↓1 1 too low 22 Prime Slider – Hero Slider, Carousel, WooCommerce & Post Slider Elementor Addons 100K+ · 4.5★ (82) wp.org #23 1 too low 23 Hostinger Tools 3M+ · 3.5★ (40) wp.org #11 ↑1 12 too high 24 Volteruno – AI Blog Auto-Publish 60+ · 4.0★ (4) wp.org #21 ↓1 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.