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wp.org search vs our merit ranking: “blue quotes”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “blue quotes”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Plugin BlueX for WooCommerce shows at wp.org #7 but places #24 on merit, a gap of 17 places. Its 2K+ installs carry it up the search order; its 1.7★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

GEO Plugin by Squirrly SEO places #6 on merit, 4.6★ from 683 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14388) wp.org #1 2 Jetpack CRM – Clients, Leads, Invoices, Billing, Email Marketing, & Automation 30K+ · 4.3★ (152) wp.org #2 3 Simple Shopping Cart 10K+ · 4.6★ (215) wp.org #6 ↑1 3 too low 4 Markup by Attribute for WooCommerce 2K+ · 4.5★ (28) wp.org #3 1 too high 5 Progress Bar 1K+ · 5.0★ (24) wp.org #4 ↑1 1 too high 6 GEO Plugin by Squirrly SEO 30K+ · 4.6★ (683) wp.org #14 ↓4 8 too low 7 Highlight Search Terms 6K+ · 5.0★ (40) wp.org #8 1 too low 8 Divi Torque Lite 50K+ · 4.7★ (116) wp.org #12 ↑1 4 too low 9 AI Chatbot for WooCommerce & Live Chat – onWebChat 700+ · 4.7★ (24) wp.org #11 2 too low 10 Appointment Booking Calendar 1K+ · 4.2★ (92) wp.org #17 7 too low 11 Send Users Email – Email Subscribers, Email Marketing Newsletter 5K+ · 4.5★ (28) wp.org #15 ↓1 4 too low 12 LovedByAI – GEO (Generative Engine Optimization) & AI SEO Plugin: AEO, llms.txt 1K+ · 4.4★ (5) wp.org #5 ↓1 7 too high 13 Stock Market Ticker 2K+ · 3.7★ (15) wp.org #9 4 too high 14 StoreAgent – WooCommerce AI Chatbot, AI Agent & WooCommerce MCP Server 700+ · 5.0★ (5) wp.org #10 4 too high 15 Logo Showcase with Logo Carousel, Logo Slider & Logo Grid 200+ · 5.0★ (6) wp.org #18 3 too low 16 RankReady – AI SEO, Schema, llms.txt, AEO and GEO for ChatGPT, Gemini and Perplexity 500+ · 4.8★ (5) wp.org #16 17 Changelog as a Service – Publish, Display, and Communicate Beautiful Changelogs 10+ · 5.0★ (7) wp.org #24 ↓4 7 too low 18 Shipment Tracking for WooCommerce – Trackora 100+ · 5.0★ (3) wp.org #22 ↑1 4 too low 19 W Webshipper – Automated Shipping 300+ · 5.0★ (1) wp.org #13 ↓1 6 too high 20 Appointly 100+ · 0.0★ (0) wp.org #19 1 too high 21 P Prodaxis Print Quote — · 0.0★ (0) wp.org #21 22 TackQuote: Request a Quote & B2B Wholesale for WooCommerce — · 0.0★ (0) wp.org #23 1 too low 23 AFB – Auto Form Builder: Drag & Drop Contact Forms, Multi-Step Forms, Conditional Logic & AI 200+ · 5.0★ (1) wp.org #20 3 too high 24 Plugin BlueX for WooCommerce 2K+ · 1.7★ (3) wp.org #7 ↓1 17 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.