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wp.org search vs our merit ranking: “breadcrumbs nav”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “breadcrumbs nav”, we and wp.org disagree on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Menu Breadcrumb shows at wp.org #6 but places #18 on merit, a gap of 12 places. Its 300+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Team Members – A WordPress Team Plugin with Gallery, Grid, Carousel, Slider, Table, List, and More places #11 on merit, 4.7★ from 91 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #2 1 too low 2 Flexy Breadcrumb 10K+ · 4.7★ (20) wp.org #1 1 too high 3 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #4 1 too low 4 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #5 1 too low 5 Breadcrumb – Breadcrumb for WooCommerce and Custom Post Types 10K+ · 4.6★ (34) wp.org #3 2 too high 6 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #8 2 too low 7 HappyAddons for Elementor – 160 Elementor Widgets, GSAP Animations & Templates 400K+ · 4.8★ (489) wp.org #12 5 too low 8 Options for Twenty Twenty-One 6K+ · 4.9★ (64) wp.org #9 1 too low 9 Sina Extension for Elementor 40K+ · 4.9★ (35) wp.org #10 1 too low 10 Exclusive Addons for Elementor 50K+ · 4.7★ (47) wp.org #16 6 too low 11 Team Members – A WordPress Team Plugin with Gallery, Grid, Carousel, Slider, Table, List, and More 2K+ · 4.7★ (91) wp.org #20 9 too low 12 Jeg Kit for Elementor – Powerful Addons for Elementor, Widgets & Templates for WordPress 300K+ · 3.8★ (79) wp.org #14 2 too low 13 Kubio AI Page Builder 80K+ · 4.4★ (79) wp.org #21 8 too low 14 Animation Addons – Elementor Addons, GSAP Animations, Elementor V4 Atomic Widgets & Elementor Templates 10K+ · 4.6★ (66) wp.org #23 9 too low 15 Simple Floating Menu 10K+ · 5.0★ (38) wp.org #24 9 too low 16 Responsive Addons for Elementor – Free Elementor Addons, Kits and Elementor Templates 3K+ · 5.0★ (6) wp.org #11 5 too high 17 BlockStrap Page Builder – Bootstrap Blocks 2K+ · 4.5★ (4) wp.org #7 10 too high 18 Menu Breadcrumb 300+ · 5.0★ (2) wp.org #6 12 too high 19 Thim Kit for Elementor – Pre-built Templates & Widgets for Elementor 20K+ · 4.2★ (5) wp.org #13 6 too high 20 SKT Addons for Elementor 1K+ · 4.7★ (3) wp.org #17 3 too high 21 Enter Addons – Ultimate Template Builder for Elementor 1K+ · 5.0★ (3) wp.org #22 1 too low 22 ST Elementor Addons 500+ · 5.0★ (2) wp.org #15 7 too high 23 LandTech Extras for Elementor 80+ · 5.0★ (2) wp.org #19 4 too high 24 Generic Elements 500+ · 5.0★ (1) wp.org #18 6 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.