Options for Twenty Twenty-One
by Oliver Campion · Uncategorized
Also makes 12 other plugins · 41K+ installs across the portfolio →
Adds powerful customizer options to modify all aspects of the default WordPress theme Twenty Twenty-One.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 91/100
no flags
Active installs
6K+
≈6.7K estimated
Momentum
+22%
downloads vs prior 30d
Biggest opportunity: Swap “change”, “customize” and “modify” for “primary”, “inject” and “one”. “change” isn't earning its slot: you're not in the first 24 results for its own search. “primary” sits at #6 untagged, close enough for a declared tag to move it up. “customize” isn't earning its slot: you're not in the first 24 results for its own search. “inject” sits at #9 untagged, close enough for a declared tag to move it up. “modify” isn't earning its slot: it only gets you to #12. “one” sits at #9 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
91 health vs 58 average across 25,734 Uncategorized plugins
Install conversion
How it's measured →2.4%
of downloads still active
At least 6K of 248.1K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,764 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 3 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 78 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.9★ over 64 reviews, smoothed to 4.55★
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
41
Momentum
Losing ground
-0.2
Velocity
places per keyword, 28d
26%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| twenty twenty one your tag | #1 | #1 | 0 |
| twenty | #1 | #1 | — |
| twenty twenty | #1 | #1 | 0 |
| twentytwentyone your tag | #2 | #2 | 0 |
| options | #3 | #3 | 0 |
| screen options | #2 | #2 | 0 |
| twenty seventeen | #2 | #2 | 0 |
| customizer options | #3 | #2 | 0 |
| option | #3 | #3 | up 2 |
| primary | #6 | #5 | 0 |
| modify your tag | #12 | #9 | down 2 |
| inject | #9 | #7 | up 1 |
| theme options | #10 | #9 | 0 |
| site options | #7 | #7 | down 1 |
| medium | #15 | #15 | up 4 |
| options page | #16 | #14 | down 1 |
| border | #17 | #17 | up 1 |
| modify date | #19 | #17 | down 2 |
| one page | #20 | #19 | up 1 |
| width | #19 | #18 | up 4 |
| change your tag | Not in the top 24 | ||
| customize your tag | Not in the top 24 | ||
143 searches this plugin appeared in over the last 90 days, 20 listed. 117 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “change”, “customize” and “modify” for “primary”, “inject” and “one”. “change” isn't earning its slot: you're not in the first 24 results for its own search. “primary” sits at #6 untagged, close enough for a declared tag to move it up. “customize” isn't earning its slot: you're not in the first 24 results for its own search. “inject” sits at #9 untagged, close enough for a declared tag to move it up. “modify” isn't earning its slot: it only gets you to #12. “one” sits at #9 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “modify”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 12.6K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
3
releases in the last 12 months
6mo ago
latest release · v1.8.0 · 18 May 2026
81
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 55% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “6K+”. Our estimate pins where the real number sits.
Crossed into this band 4 months ago; a band this size takes about a year or more to cross, which places it about 71% of the way through.
Install history since 14 Mar 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ eoik1.5y ago
I once had a sidebar thanks to this plugin. And it was great, and I liked it. But one day, it disappeared and it is now part of the premium options. So I have no sidebar anymore.
Read on wp.org ↗ - ★★★★★ rumpelstilzchen20251.6y ago
I hand code, I needed a foundation to build on but most were not what I was looking for. Options for Twenty-One really fit my needs. Now I have a strong foundation to recommend and build on for future clients! Turn key format, easy on and off settings and adjustments. Well done!
Read on wp.org ↗ - ★★★★★ Guido2.6y ago
IMO this is the best plugin for adding extra options to your Twenty Twenty-One theme. The same applies to other plugins from the “Options for” series. Support from developer (Oliver) is great and very fast. Recommended!
Read on wp.org ↗ - ★★★★★ Klaus Wilde2.7y ago
I installed the plugin and immediately found my way around and got what I wanted! Although there are x options, they are usable and work without any problems.
Read on wp.org ↗ - ★★★★★ donpooper2.7y ago
I absolutely love this product and will use future products to build my websites. Also great support. I really needed help and the support was fast and on point and I was able to get on with my product. I highly recommend using this company not only for the great product but they appear to be genuinely good honest people. Thank you for your help.
Read on wp.org ↗ - ★★★★★ meganlembcke3.0y ago
Highly recommend the premium add-on for Twenty Twenty-One. I wanted just a little more ability to edit some design details of the standard options. I found the extra functionality was well worth the expense. I also like that I don’t have to renew the fee each year. One and done. There was a minor hiccup when I tried to activate the purchase, but I received a really fast reply and solution to resolve it. 5 stars!
Read on wp.org ↗ - ★★★★★ Rod Mitchell3.5y ago
I’ve been a bit of a pest to these guys – not intentionally, but I am a bit of a pedant. Anyway, suffice it to say, they took it all in good sport. And their upgrade plug in for WP 2021 is just what the doctor ordered. Having great fun playing around with all the options. Well done you lot.
Read on wp.org ↗ - ★★★★★ craig14753.7y ago
Works great and adds critical functionality to the Twenty Twenty one theme. Plus speedy and helpful customer support. Definitely a must have! Thanks Oliver!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.8.0 Fix a minor issue highlighted by “Plugin Check” code review and preparing for WordPress v7.0 1.8.0
- — Version 1.7.9 General housekeeping preparing for “Plugin Check” code review 1.7.9
- — Version 1.7.8 Remove Customizer CSS due to incompatible change introduced in WordPress v6.7 1.7.8
- — Version 1.7.7 Fixed bugs with “Hide Date” and “Hide Categories” options 1.7.7
- — Version 1.7.6 Made PHP PSR-4 fix backwards compatible with older versions of WordPress 1.7.6
- — Version 1.7.5 Fixed a minor PHP PSR-4 warning 1.7.5
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 3 languages, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 30 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Adds powerful customizer options to modify all aspects of the default WordPress theme Twenty Twenty-One."
- ! Has a FAQ Only 1 question in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 1 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for One audience phrase ("if you need"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Yoast, Telegram, TikTok and 1 more.
- ! Headings and lists 1 heading and 7 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 9,701 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "twenty-twenty-one", "twentytwentyone" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-07-18 7K+ → 6K+ down after 353 days in tier
- 2025-07-30 8K+ → 7K+ down after 272 days in tier
- 2024-10-31 9K+ → 8K+ down after 307 days in tier
- 2023-12-29 10K+ → 9K+ down after 619 days in tier
- 2022-04-19 2K+ → 10K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Remove "Powered by WordPress" 20K+ installs · 4.2★ · 3 shared tags A -
Options for Twenty Seventeen 8K+ installs · 4.7★ · 3 shared tags A -
Options for Twenty Twenty 3K+ installs · 4.5★ · 3 shared tags A -
Customize Twenty Seventeen 2K+ installs · 4.0★ · 3 shared tags D -
Options for Twenty Nineteen 700+ installs · 4.4★ · 3 shared tags A -
Customize Twenty Sixteen 500+ installs · 3.9★ · 3 shared tags D
Embed this report card
Drop a live Pulse card for Options for Twenty Twenty-One into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/options-for-twenty-twenty-one" width="480" height="300" style="border:0" loading="lazy" title="Options for Twenty Twenty-One — Plugin Pulse"></iframe> Options for Twenty Twenty-One: 6K+ active installs, 4.9★ (64 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/options-for-twenty-twenty-one
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