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wp.org search vs our merit ranking: “breaking news”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “breaking news”, we and wp.org disagree on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

News Ticker – Floating Headlines & Sticky Alerts shows at wp.org #9 but places #24 on merit, a gap of 15 places. Its 100+ installs carry it up the search order; its 1.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Smush – Image Optimization, Compression, Lazy Load, WebP & CDN places #5 on merit, 4.8★ from 6053 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #3 ↑1 2 too low 2 T4B News Ticker – Responsive News Scroller, Slider, and Animations 7K+ · 4.5★ (16) wp.org #2 3 OXP Breaking News Ticker 100+ · 5.0★ (3) wp.org #1 2 too high 4 BlockSpare – Gutenberg Blocks, AI Content Generator & Site Builder for news, magazine, blog and business sites 10K+ · 4.8★ (34) wp.org #7 ↑1 3 too low 5 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6053) wp.org #17 ↑2 12 too low 6 Smart Post – Post Grid, Post Carousel, Post Slider Gutenberg Blocks for Blog & News 20K+ · 4.7★ (210) wp.org #14 ↓1 8 too low 7 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #18 11 too low 8 WP Top News — Build a Complete News Portal in WordPress 800+ · 5.0★ (7) wp.org #4 ↓1 4 too high 9 EleSpare – Elementor News, Magazine & Blog Addons with Post Grid 10K+ · 4.9★ (44) wp.org #11 2 too low 10 Publish To Apple News 4K+ · 3.8★ (25) wp.org #5 5 too high 11 AnWP Post Grid and Post Carousel Slider for Elementor 20K+ · 4.9★ (84) wp.org #22 11 too low 12 Make Column Clickable for Elementor 100K+ · 4.9★ (53) wp.org #21 9 too low 13 JSM Non-Breaking Space (nbsp) for French Content 1K+ · 4.6★ (15) wp.org #10 ↑1 3 too high 14 Simple Local Avatars 100K+ · 4.6★ (89) wp.org #23 ↓8 9 too low 15 TemplateSpare – No-Code Website Templates, Demo Importer & Site Migration for News, Magazine & Blog 10K+ · 4.3★ (6) wp.org #13 2 too high 16 Advanced Marquee Effect for Elementor – Smooth Marquee, News Ticker, Image Box & Icon Box Marquee 2K+ · 4.7★ (6) wp.org #12 4 too high 17 WPYog News 60+ · 5.0★ (2) wp.org #8 ↑1 9 too high 18 Marquee Running Text 5K+ · 4.6★ (5) wp.org #20 2 too low 19 Instant Breaking News 60+ · 5.0★ (1) wp.org #6 13 too high 20 HM Multiple Roles 1K+ · 3.6★ (5) wp.org #16 4 too high 21 MarqueeAll – Elementor Marquee for Image, Text, Post Grid, Testimonial, Cryptocurrency, Faqs & News Ticker 🌀 1K+ · 0.0★ (0) wp.org #19 ↓3 2 too high 22 Gutenverse News – News Blocks for Blog & Magazine Sites 800+ · 5.0★ (1) wp.org #15 ↓1 7 too high 23 Ember News Ticker & Scrolling Text 10+ · 5.0★ (1) wp.org #24 1 too low 24 News Ticker – Floating Headlines & Sticky Alerts 100+ · 1.0★ (1) wp.org #9 ↑1 15 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.