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wp.org search vs our merit ranking: “broken links”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “broken links”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Check for Broken Links – Broken Link Checker & SEO Suite shows at wp.org #3 but places #16 on merit, a gap of 13 places. Its 2K+ installs carry it up the search order; its 4.0★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) places #10 on merit, 4.7★ from 5231 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Broken Link Checker 500K+ · 3.8★ (605) wp.org #1 2 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7520) wp.org #4 2 too low 3 Broken Link Checker by AIOSEO – Find & Fix Broken Internal, External & Video Links 200K+ · 3.8★ (87) wp.org #2 1 too high 4 Internal Link Juicer: SEO Auto Linker for WordPress 100K+ · 4.7★ (537) wp.org #6 ↑4 2 too low 5 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8709) wp.org #7 ↓1 2 too low 6 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1322) wp.org #8 ↑1 2 too low 7 External Links – nofollow, noopener & new window 80K+ · 4.3★ (247) wp.org #9 ↓1 2 too low 8 Gallery Custom Links 30K+ · 4.7★ (208) wp.org #11 ↓4 3 too low 9 P Page Links To 100K+ · 4.9★ (157) wp.org #13 ↓1 4 too low 10 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #17 ↓2 7 too low 11 Broken Link Notifier 1K+ · 4.8★ (14) wp.org #5 6 too high 12 404 to 301 – Redirect Manager, 301 Redirection, 404 Error Logs & 404 Monitoring 100K+ · 4.7★ (321) wp.org #15 ↓1 3 too low 13 Cyrlitera – Transliteration of Links and File Names 40K+ · 4.6★ (62) wp.org #10 ↑1 3 too high 14 ThirstyAffiliates – Affiliate Links, Link Branding, Link Tracking & Marketing Plugin 30K+ · 4.6★ (251) wp.org #18 ↑3 4 too low 15 Link Whisper Free 30K+ · 4.2★ (151) wp.org #16 ↑1 1 too low 16 Check for Broken Links – Broken Link Checker & SEO Suite 2K+ · 4.0★ (6) wp.org #3 13 too high 17 BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP 20K+ · 4.8★ (85) wp.org #20 3 too low 18 Easy Affiliate Links 6K+ · 4.2★ (34) wp.org #12 ↑1 6 too high 19 Affiliate Links – Link Cloaking and Management 3K+ · 5.0★ (10) wp.org #14 ↑2 5 too high 20 Cyr to Lat Reloaded – Transliteration of Links and File Names 30K+ · 4.5★ (15) wp.org #19 1 too high 21 Auto Affiliate Links 2K+ · 4.1★ (39) wp.org #24 3 too low 22 No External Links 4K+ · 4.8★ (16) wp.org #22 23 Link Checker 4K+ · 3.2★ (30) wp.org #23 ↑1 24 Remove Broken Images 700+ · 4.0★ (4) wp.org #21 ↓3 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.