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wp.org search vs our merit ranking: “bulgarian permalink”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “bulgarian permalink”, we and wp.org disagree on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Cyrillic Permalinks shows at wp.org #3 but places #20 on merit, a gap of 17 places. Its 200+ installs carry it up the search order; its 3.7★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

SEOPress – AI SEO Plugin & On-site SEO places #11 on merit, 4.8★ from 1268 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Cyr-To-Lat 300K+ · 4.7★ (98) wp.org #2 1 too low 2 B Bulglish Permalinks 3K+ · 5.0★ (8) wp.org #1 1 too high 3 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #7 4 too low 4 Cyrlitera – Transliteration of Links and File Names 40K+ · 4.6★ (62) wp.org #4 5 Transliterator – Multilingual and Multi-script Text Conversion 3K+ · 4.8★ (96) wp.org #6 ↓1 1 too low 6 Cyr to Lat Enhanced 80K+ · 4.6★ (51) wp.org #5 ↑1 1 too high 7 SportsPress – Sports Club & League Manager 10K+ · 4.7★ (369) wp.org #9 2 too low 8 Event Organiser 20K+ · 4.6★ (140) wp.org #8 9 WCFM – Frontend Manager for WooCommerce 20K+ · 4.5★ (286) wp.org #12 3 too low 10 eCommerce Product Catalog 7K+ · 4.7★ (270) wp.org #15 ↓2 5 too low 11 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1268) wp.org #20 ↓2 9 too low 12 Easy Property Listings 5K+ · 4.7★ (112) wp.org #13 ↑1 1 too low 13 Leaflet Maps Marker (Google Maps, OpenStreetMap, Bing Maps) 9K+ · 4.6★ (244) wp.org #16 3 too low 14 WP Club Manager – WordPress Sports Club Plugin 600+ · 4.7★ (40) wp.org #11 3 too high 15 Beautiful taxonomy filters 2K+ · 4.9★ (68) wp.org #14 ↑1 1 too high 16 Text To Speech TTS Accessibility 4K+ · 4.8★ (93) wp.org #17 1 too low 17 Quran multilanguage Text & Audio 400+ · 5.0★ (17) wp.org #10 7 too high 18 ConveyThis AI Multilingual Translation 1K+ · 4.4★ (145) wp.org #18 ↓1 19 Broken Link Checker 500K+ · 3.8★ (605) wp.org #21 ↓1 2 too low 20 Cyrillic Permalinks 200+ · 3.7★ (3) wp.org #3 17 too high 21 Extendify 500K+ · 4.7★ (10) wp.org #24 3 too low 22 Zinn® Cache 50+ · 0.0★ (0) wp.org #19 3 too high 23 PlugForge Transliteration Standards — · 0.0★ (0) wp.org #22 1 too high 24 Sendaro — Couriers for online stores — · 0.0★ (0) wp.org #23 ↓2 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.