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wp.org search vs our merit ranking: “callback request form”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “callback request form”, we and wp.org disagree on the top plugin, and our order differs from theirs on 10 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Hash Form – Drag & Drop Form Builder shows at wp.org #7 but places #22 on merit, a gap of 15 places. Its 3K+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More places #6 on merit, 4.8★ from 5209 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397) wp.org #2 1 too low 2 Bazz CallBack widget 3K+ · 4.3★ (33) wp.org #1 1 too high 3 Bit Form – Contact Form, Payment Forms, Multi Step Forms, Calculator & Custom Form Builder 10K+ · 5.0★ (259) wp.org #3 ↑1 4 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5039) wp.org #4 ↓1 5 Everest Forms – Contact Form, Payment Form, Quiz, Survey & Custom Form Builder with AI 90K+ · 4.9★ (375) wp.org #5 6 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5209) wp.org #13 ↑1 7 too low 7 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #14 ↓2 7 too low 8 HTML Forms – Simple WordPress Forms Plugin 10K+ · 4.9★ (57) wp.org #9 1 too low 9 CallPage – Callback Widget 1K+ · 4.6★ (27) wp.org #6 3 too high 10 DTX – Dynamic Text Extension for Contact Form 7 100K+ · 4.7★ (99) wp.org #8 2 too high 11 Simple CAPTCHA with Cloudflare Turnstile 200K+ · 4.7★ (262) wp.org #15 4 too low 12 Kali Forms — Contact Form & Drag-and-Drop Builder 10K+ · 4.8★ (89) wp.org #12 ↑1 13 Post My CF7 Form 2K+ · 4.8★ (48) wp.org #10 3 too high 14 WP User Manager – Registration Form, Login Form, User Profile Builder & Member Directory 10K+ · 4.7★ (350) wp.org #19 5 too low 15 JetFormBuilder — Dynamic Blocks Form Builder 80K+ · 4.2★ (72) wp.org #17 2 too low 16 GravityExport Lite for Gravity Forms 10K+ · 5.0★ (39) wp.org #20 4 too low 17 hCaptcha for WP 70K+ · 4.6★ (88) wp.org #23 ↓2 6 too low 18 Advanced Forms for ACF 3K+ · 5.0★ (41) wp.org #22 ↑1 4 too low 19 Paymattic – Secure, Simple Payment & Donation with Subscription Payments, Recurring Donations, Customer Management 3K+ · 4.8★ (44) wp.org #24 5 too low 20 Bulk Order Form for WooCommerce 800+ · 4.6★ (19) wp.org #18 2 too high 21 Integration for Elementor forms – Sendinblue 8K+ · 4.8★ (20) wp.org #21 ↑1 22 Hash Form – Drag & Drop Form Builder 3K+ · 5.0★ (2) wp.org #7 15 too high 23 Quick Callback Button 20+ · 5.0★ (2) wp.org #16 7 too high 24 Firmao CallBack 20+ · 0.0★ (0) wp.org #11 13 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.