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wp.org search vs our merit ranking: “caps”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “caps”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Justify for Paragraph Block shows at wp.org #11 but places #21 on merit, a gap of 10 places. Its 3K+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress places #10 on merit, 4.6★ from 1170 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1281) wp.org #1 2 Events Manager – Calendar, Bookings, Tickets, Appointments and more! 60K+ · 4.2★ (551) wp.org #2 ↑1 3 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #3 ↑4 4 Temporary Login Without Password 90K+ · 5.0★ (1550) wp.org #4 ↑2 5 AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini 90K+ · 4.9★ (874) wp.org #6 ↓4 1 too low 6 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397) wp.org #5 1 too high 7 Wallet for WooCommerce 20K+ · 4.7★ (188) wp.org #7 ↑1 8 WP ULike – Like Buttons, Voting & Engagement Analytics 60K+ · 4.8★ (283) wp.org #9 ↑2 1 too low 9 WP-Sweep 100K+ · 4.7★ (138) wp.org #13 ↑2 4 too low 10 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1170) wp.org #23 13 too low 11 Change Text Case 1K+ · 4.8★ (21) wp.org #8 ↑2 3 too high 12 Logo Slider WP – Responsive Logo Carousel, Logo Gallery & Logo Showcase 10K+ · 4.5★ (61) wp.org #12 ↓3 13 D Disable "BIG Image" Threshold 10K+ · 4.2★ (35) wp.org #10 ↑2 3 too high 14 YayPricing – WooCommerce Dynamic Pricing & Discounts 3K+ · 5.0★ (72) wp.org #21 7 too low 15 1-Click WordPress Migration Plugin – Backup, Migrate & Clone 400+ · 4.5★ (40) wp.org #17 ↑6 2 too low 16 Gravity Forms Zero Spam 100K+ · 4.3★ (24) wp.org #16 ↑2 17 LukasApps CAPTCHA tools for Contact Form 7 100K+ · 4.1★ (48) wp.org #20 ↑1 3 too low 18 Disable Media Pages 10K+ · 5.0★ (17) wp.org #22 ↑2 4 too low 19 Custom 404 Pro 7K+ · 4.2★ (22) wp.org #18 ↑2 1 too high 20 Rapls AI Chatbot – Self-Hosted RAG & MCP Server 90+ · 4.9★ (10) wp.org #24 4 too low 21 Justify for Paragraph Block 3K+ · 5.0★ (3) wp.org #11 ↑2 10 too high 22 EasyTest – Simplify A/B Testing 10K+ · 5.0★ (1) wp.org #15 ↑2 7 too high 23 Hide Author Archive 500+ · 5.0★ (1) wp.org #14 9 too high 24 Privacy CAPTCHA for Cap 100+ · 0.0★ (0) wp.org #19 ↑3 5 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.