Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress
by Icegram · Email & Marketing
Also makes 8 other plugins · 64.2K+ installs across the portfolio →
Send newsletters, automated post notifications & WooCommerce emails in WordPress. Unlimited subscribers & campaigns, opt-in forms & no SaaS fees.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 80/100
no flags
Active installs
50K+
≈57K estimated
Momentum
-3%
downloads vs prior 30d
Biggest opportunity: Swap “woocommerce emails” and “newsletter” for “saas” and “email verification”. “woocommerce emails” isn't earning its slot: it only gets you to #20. “saas” sits at #5 untagged, close enough for a declared tag to move it up. “newsletter” isn't earning its slot: it only gets you to #15. “email verification” sits at #6 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
80 health vs 66 average across 2,134 Email & Marketing plugins
Install conversion
How it's measured →0.4%
of downloads still active
At least 50K of 13.1M lifetime downloads are still running, below its category: the median Email & Marketing plugin keeps 0.9%, across 1,295 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 33 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Support resolution
Updated 11 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.6★ over 1,170 reviews, weighted for review count to 4.6★
5 of 5 tags set · short description in place
1 of 5 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
33
Momentum
Losing ground
-1.5
Velocity
places per keyword, 28d
12%
Breadth
of keywords climbing, 28d
+0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| subscribers | #1 | #1 | 0 |
| email subscribers | #1 | #1 | 0 |
| unlimited subscribers | #1 | #1 | 0 |
| learndash email notification | #1 | #1 | — |
| email automation your tag | #6 | #4 | down 1 |
| saas | #5 | #3 | down 1 |
| send birthday email | #2 | #2 | 0 |
| express | #6 | #2 | up 4 |
| post notifications | #8 | #5 | down 1 |
| post express | #3 | #1 | down 1 |
| email marketing your tag | #9 | #7 | down 7 |
| post notification your tag | #9 | #6 | down 5 |
| automated post | #9 | #4 | 0 |
| email verification | #6 | #3 | 0 |
| send email publish post wp | #4 | #3 | down 1 |
| email notifications | #4 | #3 | down 1 |
| notification email | #4 | #5 | 0 |
| newsletters | #12 | #10 | down 8 |
| opt in email | #4 | #4 | down 1 |
| email validation | #7 | #6 | down 4 |
748 searches this plugin appeared in over the last 90 days, 20 listed. 647 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “woocommerce emails” and “newsletter” for “saas” and “email verification”. “woocommerce emails” isn't earning its slot: it only gets you to #20. “saas” sits at #5 untagged, close enough for a declared tag to move it up. “newsletter” isn't earning its slot: it only gets you to #15. “email verification” sits at #6 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- Slipping on “email marketing”. Down 7 places since 2026-09-18, now #9. Check what shipped around then, and what moved above you.
- Slipping on “newsletter”. Down 12 places since 2026-08-05, now #15. Check what shipped around then, and what moved above you.
- Slipping on “post notification”. Down 5 places since 2026-09-18, now #9. Check what shipped around then, and what moved above you.
Daily downloads
Since 5 Oct 2022 · 1,491 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 183.2K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
33
releases in the last 12 months
12d ago
latest release · v5.9.40 · 22 Oct 2026
385
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 54% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “50K+”. Our estimate pins where the real number sits.
Crossed into this band 3 months ago; a band this size takes about a year or more to cross, which places it about 72% of the way through.
Install history since 4 Nov 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ sylvakleemann4mo ago
Easy to use, works reliably, really great support!
Read on wp.org ↗ - ★★★★★ shikhargoel19906mo ago
I’ve been using Icegram Express for a long time and it has made email marketing inside WordPress really simple. Creating subscriber lists, sending newsletters, and setting up post notification emails is easy and beginner-friendly. The interface is clean, easy to use, and saves a lot of time. What I like most is the email deliverability. Emails are sent reliably and everything works smoothly inside WordPress without needing extra tools.The support team is also responsive and helpful whenever assistance is needed. Overall, it’s a solid plugin that simply gets the job done without making things complicated.
Read on wp.org ↗ - ★★★★★ cabbagetree8mo ago
easy to use and follow… can be used for sending newsletters easily …
Read on wp.org ↗ - ★★★★★ jgfishman8mo ago
I am very happy with Icegram Express. It is easy to add and customize for a variety of email campaigns. The customer service is also prompt and responsive. Overall, a great plugin!
Read on wp.org ↗ - ★★★★★ rdobrusin9mo ago
Excellent help in troubleshooting an issue I had encountered.
Read on wp.org ↗ - ★★★★★ wartin9mo ago
Works perfect. And if anything is not clear, the support is accurate and helpful!
Read on wp.org ↗ - ★★★★★ sayhi2lonnie9mo ago
I’ve been using this plug-in for a few years now, and it works flawlessly. Does exactly what it’s supposed to do, exactly what I need to do. I use it to send out email notifications for every new post I make. It staggers the sending of the messages, so they don’t get labeled as spam and blocked. I know there’s even more functionality that I haven’t used. So, this is a great plug-in. Don’t even hesitate to try it out. I encountered a small hiccup recently and the support team couldn’t have been more helpful. They dug up their sleeves and worked tirelessly to determine the root cause of the error (which wasn’t even the plug-ins fault), and identified the issue and provided the resolution. As soon as I implemented their fix, the emails immediately started sending again. Their communication was top notch and very easy to understand. I truly appreciate customer service that goes above and beyond expectations. Thank you again!
Read on wp.org ↗ - ★★★★★ druske11mo ago
Top Service and very friendly
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 5.9.30 Improvement: Added an option to “Resend” failed campaigns Fix: Resolved page caching compatibility issue [MAX] Fix: Form editor now shows updated list names after renaming 5.9.30
- — Version 5.9.29 New: Send emails using “Microsoft Outlook” API [MAX] Improvement: Contacts can now be sorted using “Last Opened” column in the Audience page Fix: Fixed report deletion issue on sites using RTL language 5.9.29
- — Version 5.9.28 New: Show unsubscribe stats in the audience dashboard New: Option to set title for “Popup form” Fix: Broadcast campaigns were showing the incorrect sent date in report 5.9.28
- — Version 5.9.27 Improvement: The audience edit modal can now be resized. Fix: Resolved the campaign preview issue in the Classic Editor. Fix: Sequence emails were getting triggered even when the status was set as “Draft” in some cases 5.9.27
- — Version 5.9.26 Improvement: Added the “Resend Failed Campaign” button to the Reports section. 5.9.26
- — Version 5.9.25 Improvement: Added bulk export option for campaign reports [MAX] Update: Tested up to WordPress 7.0 Fix: GDPR consent field now saves correctly when it contains a link Fix: Post Digest campaign sending notifications for 5.9.25
Security history
via Wordfence IntelligenceAll 47 disclosed vulnerabilities are patched in the current version (5.9.40). Sites still on an older version should update.
- Patched Medium · 6.5 Email Subscribers & Newsletters <= 5.9.27 - Unauthenticated Arbitrary Shortcode Execution via Subscriber Name Field ↗2026-09-07 CVE-2026-12757 Improper Control of Generation of Code Affects <= 5.9.27 Patched in 5.9.28
- Patched Medium · 4.4 Icegram Express <= 5.8.5 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗2026-09-01 CVE-2025-15692 Improper Neutralization of Input During Web Page Generation Affects <= 5.8.5 Patched in 5.8.6
- Patched High · 7.2 Email Subscribers & Newsletters – Email Marketing, Post Notifications & Newsletter Plugin for WordPress <= 5.9.33 - Unauthenticated Stored Cross-Site Scripting ↗2026-08-27 CVE-2026-81290 Improper Neutralization of Input During Web Page Generation Affects <= 5.9.33 Patched in 5.9.34
- Patched Medium · 6.5 Email Subscribers & Newsletters <= 5.9.16 - Authenticated (Administrator+) SQL Injection via 'workflow_ids' Parameter ↗2026-03-03 CVE-2026-1651 Improper Neutralization of Special Elements used in an SQL Command Affects <= 5.9.16 Patched in 5.9.17
- Patched Medium · 5.3 Email Subscribers & Newsletters <= 5.9.10 - Missing Authentication to Unauthenticated Action Scheduler Task Execution ↗2025-12-11 CVE-2025-12348 Missing Authentication for Critical Functionality Affects <= 5.9.10 Patched in 5.9.11
- Patched Medium · 5.3 Email Subscribers & Newsletters <= 5.9.10 - Missing Authentication to Unauthenticated Mailing Queue Trigger ↗2025-11-18 CVE-2025-12349 Missing Authentication for Critical Functionality Affects <= 5.9.10 Patched in 5.9.11
- Patched Medium · 4.4 Email Subscribers & Newsletters <= 5.7.49 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗2025-04-03 CVE-2025-0671 Improper Neutralization of Input During Web Page Generation Affects <= 5.7.49 Patched in 5.7.50
- Patched Medium · 4.4 Email Subscribers & Newsletters <= 5.7.51 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗2025-03-27 CVE-2024-11924 Improper Neutralization of Input During Web Page Generation Affects <= 5.7.51 Patched in 5.7.52
- Patched Medium · 4.4 Email Subscribers by Icegram Express – Affordable, Powerful Email Marketing for WordPress & WooCommerce <= 5.7.44 - Authenticated (Admin+) Stored Cross-Site Scripting via Form Settings ↗2024-12-23 CVE-2024-12567 Improper Neutralization of Input During Web Page Generation Affects <= 5.7.44 Patched in 5.7.45
- 2024-12-23 CVE-2024-12568 Improper Neutralization of Input During Web Page Generation Affects <= 5.7.44 Patched in 5.7.45
- Patched Medium · 4.4 Email Subscribers by Icegram Express – Affordable, Powerful Email Marketing for WordPress & WooCommerce <= 5.7.44 - Authenticated (Admin+) Stored Cross-Site Scripting ↗2024-12-23 CVE-2024-12566 Improper Neutralization of Input During Web Page Generation Affects <= 5.7.44 Patched in 5.7.45
- Patched Medium · 4.4 Email Subscribers by Icegram Express – Affordable, Powerful Email Marketing for WordPress & WooCommerce <= 5.7.44 - Authenticated (Admin+) Stored Cross-Site Scripting via Text Block ↗2024-12-23 CVE-2024-11636 Improper Neutralization of Input During Web Page Generation Affects <= 5.7.44 Patched in 5.7.45
- Patched Medium · 4.9 Email Subscribers by Icegram Express – Affordable, Powerful Email Marketing for WordPress & WooCommerce <= 5.7.43 - Authenticated (Admin+) SQL Injection ↗2024-12-16 CVE-2024-12311 Improper Neutralization of Input During Web Page Generation Affects <= 5.7.43 Patched in 5.7.44
- Patched Critical · 9.8 Email Subscribers by Icegram Express – Email Marketing, Newsletters, Automation for WordPress & WooCommerce <= 5.7.25 - Unauthenticated SQL Injection via unsubscribe ↗2024-07-01 CVE-2024-6172 Improper Neutralization of Special Elements used in an SQL Command Affects <= 5.7.25 Patched in 5.7.26
- Patched Critical · 9.8 Icegram Express - Email Subscribers, Newsletters and Marketing Automation Plugin <= 5.7.23 - Unauthenticated SQL Injection via optin ↗2024-06-20 CVE-2024-5756 Improper Neutralization of Special Elements used in an SQL Command Affects <= 5.7.23 Patched in 5.7.24
- Patched High · 8.8 Icegram Express <= 5.7.22 - Authenticated (Subscriber+) SQL Injection Vulnerability via options[list_id] ↗2024-06-11 CVE-2024-4845 Improper Neutralization of Special Elements used in an SQL Command Affects <= 5.7.22 Patched in 5.7.23
- Patched Critical · 9.8 Email Subscribers by Icegram Express <= 5.7.20 - Unauthenticated SQL Injection via hash ↗2024-06-04 CVE-2024-4295 Improper Neutralization of Special Elements used in an SQL Command Affects <= 5.7.20 Patched in 5.7.21
- Patched Critical · 9.8 Icegram Express - Email Subscribers, Newsletters and Marketing Automation Plugin <= 5.7.14 - Unauthenticated SQL Injection ↗2024-04-15 CVE-2024-2876 Improper Neutralization of Special Elements used in an SQL Command Affects <= 5.7.14 Patched in 5.7.15
- Patched Medium · 4.4 Icegram Express <= 5.7.14 - Authenticated (Administrator+) Cross-Site Scripting via CSV import ↗2024-04-05 CVE-2024-2656 Improper Neutralization of Input During Web Page Generation Affects <= 5.7.15 Patched in 5.7.16
- Patched Medium · 6.1 Email Subscribers & Newsletters <= 5.7.11 - Reflected Cross-Site Scripting via campaign_id ↗2024-03-26 CVE-2024-22300 Improper Neutralization of Input During Web Page Generation Affects <= 5.7.11 Patched in 5.7.12
- Patched Critical · 9.1 Icegram Express <= 5.6.23 - Authenticated (Administrator+) Directory Traversal to Arbitrary File Read ↗2023-10-11 CVE-2023-5414 Improper Limitation of a Pathname to a Restricted Directory Affects <= 5.6.23 Patched in 5.6.24
- 2023-02-06 CVE-2022-45810 Improper Neutralization of Formula Elements in a CSV File Affects <= 5.5.2 Patched in 5.5.3
- 2022-11-21 CVE-2022-3981 Improper Neutralization of Special Elements used in an SQL Command Affects <= 5.4.19 Patched in 5.5.0
- Patched High · 8.8 Email Subscribers & Newsletters <= 5.3.1 - Authenticated (or Cross-Site Request Forgery) Blind SQL Injection ↗2022-02-11 CVE-2022-0439 Improper Neutralization of Special Elements used in an SQL Command Affects < 5.3.2 Patched in 5.3.2
- Patched Medium · 4.9 Icegram Email Subscribers & Newsletters <= 4.5.0 - Authenticated SQL Injection ↗2020-07-16 CVE-2020-5768 Improper Neutralization of Special Elements used in an SQL Command Affects < 4.5.1 Patched in 4.5.1
- 2019-11-13 CVE-2019-20361 Improper Neutralization of Special Elements used in an SQL Command Affects <= 4.3.0 Patched in 4.3.1
- Patched Medium · 4.3 Email Subscribers & Newsletters <= 4.2.2 - Missing Authorization to Test Email ↗2019-11-13 CVE-2019-19980 Authentication Bypass by Primary Weakness Affects <= 4.2.2 Patched in 4.2.3
- Patched Medium · 5.4 Email Subscribers & Newsletters <= 4.2.2 - Cross-Site Request Forgery on Settings ↗
- 2019-07-22 CVE-2019-13569 Improper Neutralization of Special Elements used in an SQL Command Affects <= 4.1.7 Patched in 4.1.8
- 2019-07-12 CVE-2019-14364 Improper Neutralization of Input During Web Page Generation Affects <= 4.1.6 Patched in 4.1.7
- 2018-05-28 CVE-2018-0602 Improper Neutralization of Input During Web Page Generation Affects <= 3.4.12 Patched in 3.5.0
- 2018-01-24 CVE-2018-6015 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 3.4.7 Patched in 3.4.8
- 2015-08-10 Improper Neutralization of Input During Web Page Generation Affects < 2.9.1 Patched in 2.9.1
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 33 languages, 0 at 90% or more
Plus 9 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names Email Subscribers & Newsletters by Icegram Express when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Newsletter
Readme readiness
8 of 8 pass · checked 1 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Send newsletters, automated post notifications & WooCommerce emails in WordPress. Unlimited subscribers & c..."
- ✓ Has a FAQ 23 questions in the FAQ.
- ✓ FAQ asks real questions 23 of 23 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("whether you are", "built for", "for developers").
- ✓ Names what it works with Mentions WooCommerce, Elementor, Gutenberg, Block editor and 14 more.
- ✓ Headings and lists 10 headings and 8 lists.
- ✓ Enough to quote 11,445 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "email automation" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-07-23 60K+ → 50K+ down after 216 days in tier
- 2025-12-19 70K+ → 60K+ down after 225 days in tier
- 2025-05-08 80K+ → 70K+ down after 244 days in tier
- 2024-09-06 90K+ → 80K+ down after 202 days in tier
- 2024-02-17 100K+ → 90K+ down after 2391 days in tier
- 2017-08-01 90K+ → 100K+ up after 41 days in tier
- 2017-06-21 80K+ → 90K+ up after 85 days in tier
- 2017-03-28 50K+ → 80K+ up after 348 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
MailPoet – Newsletters, Email Marketing, and Automation 500K+ installs · 4.4★ · 5 shared tags A -
MailerPress – Email Marketing, Newsletter, Email Automation & WooCommerce Emails 1K+ installs · 4.5★ · 4 shared tags A -
Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ installs · 4.9★ · 3 shared tags A -
SureContact – Newsletters, Email Marketing, Automation, Revenue Tracking & CRM 10K+ installs · 4.5★ · 3 shared tags A -
Sender – Newsletter, SMS and Email Marketing Automation for WooCommerce 5K+ installs · 4.7★ · 3 shared tags A -
Mail Mint – Email Marketing, Automation & WooCommerce Emails with AI Assistance 4K+ installs · 4.7★ · 3 shared tags A
Embed this report card
Drop a live Pulse card for Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/email-subscribers" width="480" height="300" style="border:0" loading="lazy" title="Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress — Plugin Pulse"></iframe> Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress: 50K+ active installs, 4.6★ (1,170 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/email-subscribers
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