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Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress

by Icegram · Email & Marketing

Also makes 8 other plugins · 64.2K+ installs across the portfolio →

Send newsletters, automated post notifications & WooCommerce emails in WordPress. Unlimited subscribers & campaigns, opt-in forms & no SaaS fees.

Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.

Health

B 80/100

no flags

Active installs

50K+

≈57K estimated

Momentum

-3%

downloads vs prior 30d

Biggest opportunity: Swap “woocommerce emails” and “newsletter” for “saas” and “email verification”. “woocommerce emails” isn't earning its slot: it only gets you to #20. “saas” sits at #5 untagged, close enough for a declared tag to move it up. “newsletter” isn't earning its slot: it only gets you to #15. “email verification” sits at #6 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.

How scoring works →
80 Health · B
Maintenance 100/100
Rating quality 92/100
Support 36/100
Security 75/100

80 health vs 66 average across 2,134 Email & Marketing plugins

Install conversion

How it's measured →

0.4%

of downloads still active

At least 50K of 13.1M lifetime downloads are still running, below its category: the median Email & Marketing plugin keeps 0.9%, across 1,295 plugins.

Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.

This plugin shipped 33 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.

Details

Version
5.9.40
Last updated
11d ago
Added
2014-05-09 · 12 yrs old
Requires WP
3.9
Tested up to
7.1.4
Requires PHP
7.0

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

86 / 100

Excellent listing optimization

Most to gain: Support resolution

Update recency 100/100

Updated 11 days ago

WP compatibility 100/100

Tested up to WordPress 7.1.4, the current branch or newer

Rating quality 92/100

4.6★ over 1,170 reviews, weighted for review count to 4.6★

Listing tuning 100/100

5 of 5 tags set · short description in place

Support resolution 20/100

1 of 5 support threads resolved in the last 2 months

To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.

Get the full rank-higher report →

Daily downloads

Since 5 Oct 2022 · 1,491 days · wp.org + Plugin Pulse archive

-3% vs prior 30d
6193 Nov 2026

30-day downloads

Rolling 30-day volume · peak 183.2K · peaks are release surges

60.4K3 Nov 2026

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Email Subscribers & · #713youMailPoet · #127MailerPress · #6053Poptin · #1186

Rating trend

Star average over time · dips mark rough releases

4.63 Nov 2026

Health trend

Composite health score, snapshotted daily

803 Nov 2026

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

1.2K3 Nov 2026

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

33

releases in the last 12 months

12d ago

latest release · v5.9.40 · 22 Oct 2026

385

tagged releases on record

Recent releases

5.9.40 · 22 Oct 20265.9.39 · 15 Oct 20265.9.38 · 1 Oct 20265.9.37 · 23 Sep 20265.9.36.1 · 16 Sep 20265.9.36 · 16 Sep 20265.9.35 · 14 Sep 20265.9.34 · 26 Aug 20265.9.33 · 6 Aug 20265.9.32 · 30 Jul 20265.9.31 · 24 Jul 20265.9.30 · 16 Jul 20265.9.29 · 2 Jul 20265.9.28 · 24 Jun 2026

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 54% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v5.9 54%
v5.7 13%
v5.8 11%
Older / other versions 23%

Estimated active installs

The public count shows “50K+”. Our estimate pins where the real number sits.

tracked estimate
50K–60K ≈57K

Crossed into this band 3 months ago; a band this size takes about a year or more to cross, which places it about 72% of the way through.

Install history since 4 Nov 2021

50K3 Nov 2026

Recent reviews

All reviews on wp.org ↗
  1. ★★★★★ sylvakleemann
    4mo ago

    Easy to use, works reliably, really great support!

    Read on wp.org ↗
  2. ★★★★★ shikhargoel1990
    6mo ago

    I’ve been using Icegram Express for a long time and it has made email marketing inside WordPress really simple. Creating subscriber lists, sending newsletters, and setting up post notification emails is easy and beginner-friendly. The interface is clean, easy to use, and saves a lot of time. What I like most is the email deliverability. Emails are sent reliably and everything works smoothly inside WordPress without needing extra tools.The support team is also responsive and helpful whenever assistance is needed. Overall, it’s a solid plugin that simply gets the job done without making things complicated.

    Read on wp.org ↗
  3. ★★★★★ cabbagetree
    8mo ago

    easy to use and follow… can be used for sending newsletters easily …

    Read on wp.org ↗
  4. ★★★★★ jgfishman
    8mo ago

    I am very happy with Icegram Express. It is easy to add and customize for a variety of email campaigns. The customer service is also prompt and responsive. Overall, a great plugin!

    Read on wp.org ↗
  5. ★★★★★ rdobrusin
    9mo ago

    Excellent help in troubleshooting an issue I had encountered.

    Read on wp.org ↗
  6. ★★★★★ wartin
    9mo ago

    Works perfect. And if anything is not clear, the support is accurate and helpful!

    Read on wp.org ↗
  7. ★★★★★ sayhi2lonnie
    9mo ago

    I’ve been using this plug-in for a few years now, and it works flawlessly. Does exactly what it’s supposed to do, exactly what I need to do. I use it to send out email notifications for every new post I make. It staggers the sending of the messages, so they don’t get labeled as spam and blocked. I know there’s even more functionality that I haven’t used. So, this is a great plug-in. Don’t even hesitate to try it out. I encountered a small hiccup recently and the support team couldn’t have been more helpful. They dug up their sleeves and worked tirelessly to determine the root cause of the error (which wasn’t even the plug-ins fault), and identified the issue and provided the resolution. As soon as I implemented their fix, the emails immediately started sending again. Their communication was top notch and very easy to understand. I truly appreciate customer service that goes above and beyond expectations. Thank you again!

    Read on wp.org ↗
  8. ★★★★★ druske
    11mo ago

    Top Service and very friendly

    Read on wp.org ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. — Version 5.9.30 Improvement: Added an option to “Resend” failed campaigns Fix: Resolved page caching compatibility issue [MAX] Fix: Form editor now shows updated list names after renaming 5.9.30
  2. — Version 5.9.29 New: Send emails using “Microsoft Outlook” API [MAX] Improvement: Contacts can now be sorted using “Last Opened” column in the Audience page Fix: Fixed report deletion issue on sites using RTL language 5.9.29
  3. — Version 5.9.28 New: Show unsubscribe stats in the audience dashboard New: Option to set title for “Popup form” Fix: Broadcast campaigns were showing the incorrect sent date in report 5.9.28
  4. — Version 5.9.27 Improvement: The audience edit modal can now be resized. Fix: Resolved the campaign preview issue in the Classic Editor. Fix: Sequence emails were getting triggered even when the status was set as “Draft” in some cases 5.9.27
  5. — Version 5.9.26 Improvement: Added the “Resend Failed Campaign” button to the Reports section. 5.9.26
  6. — Version 5.9.25 Improvement: Added bulk export option for campaign reports [MAX] Update: Tested up to WordPress 7.0 Fix: GDPR consent field now saves correctly when it contains a link Fix: Post Digest campaign sending notifications for 5.9.25

Security history

via Wordfence Intelligence

All 47 disclosed vulnerabilities are patched in the current version (5.9.40). Sites still on an older version should update.

  1. 2026-09-21 CVE-2026-83555 Missing Authorization Affects <= 5.9.34 Patched in 5.9.35
  2. 2026-09-07 CVE-2026-12757 Improper Control of Generation of Code Affects <= 5.9.27 Patched in 5.9.28
  3. 2026-09-01 CVE-2025-15692 Improper Neutralization of Input During Web Page Generation Affects <= 5.8.5 Patched in 5.8.6
  4. 2026-08-27 CVE-2026-81290 Improper Neutralization of Input During Web Page Generation Affects <= 5.9.33 Patched in 5.9.34
  5. 2026-07-01 CVE-2026-11592 Missing Authorization Affects <= 5.9.27 Patched in 5.9.28
  6. 2026-03-03 CVE-2026-1651 Improper Neutralization of Special Elements used in an SQL Command Affects <= 5.9.16 Patched in 5.9.17
  7. 2025-12-11 CVE-2025-12348 Missing Authentication for Critical Functionality Affects <= 5.9.10 Patched in 5.9.11
  8. 2025-11-18 CVE-2025-12349 Missing Authentication for Critical Functionality Affects <= 5.9.10 Patched in 5.9.11
  9. 2025-11-08 CVE-2025-66055 Deserialization of Untrusted Data Affects <= 5.9.10 Patched in 5.9.11
  10. 2025-04-03 CVE-2025-0671 Improper Neutralization of Input During Web Page Generation Affects <= 5.7.49 Patched in 5.7.50
  11. 2025-03-27 CVE-2024-11924 Improper Neutralization of Input During Web Page Generation Affects <= 5.7.51 Patched in 5.7.52
  12. 2024-12-23 CVE-2024-12567 Improper Neutralization of Input During Web Page Generation Affects <= 5.7.44 Patched in 5.7.45
  13. 2024-12-23 CVE-2024-12568 Improper Neutralization of Input During Web Page Generation Affects <= 5.7.44 Patched in 5.7.45
  14. 2024-12-23 CVE-2024-12566 Improper Neutralization of Input During Web Page Generation Affects <= 5.7.44 Patched in 5.7.45
  15. 2024-12-23 CVE-2024-11636 Improper Neutralization of Input During Web Page Generation Affects <= 5.7.44 Patched in 5.7.45
  16. 2024-12-16 CVE-2024-12311 Improper Neutralization of Input During Web Page Generation Affects <= 5.7.43 Patched in 5.7.44
  17. 2024-10-01 CVE-2024-8254 Improper Control of Generation of Code Affects <= 5.7.34 Patched in 5.7.35
  18. 2024-09-25 CVE-2024-8771 Missing Authorization Affects <= 5.7.34 Patched in 5.7.35
  19. 2024-07-16 CVE-2024-5703 Missing Authorization Affects <= 5.7.26 Patched in 5.7.27
  20. 2024-07-01 CVE-2024-6172 Improper Neutralization of Special Elements used in an SQL Command Affects <= 5.7.25 Patched in 5.7.26
  21. 2024-06-20 CVE-2024-5756 Improper Neutralization of Special Elements used in an SQL Command Affects <= 5.7.23 Patched in 5.7.24
  22. 2024-06-11 CVE-2024-4845 Improper Neutralization of Special Elements used in an SQL Command Affects <= 5.7.22 Patched in 5.7.23
  23. 2024-06-04 CVE-2024-4295 Improper Neutralization of Special Elements used in an SQL Command Affects <= 5.7.20 Patched in 5.7.21
  24. 2024-05-22 CVE-2024-3626 Missing Authorization Affects <= 5.7.17 Patched in 5.7.18
  25. 2024-05-14 CVE-2024-4010 Missing Authorization Affects <= 5.7.19 Patched in 5.7.20
  26. 2024-04-15 CVE-2024-2876 Improper Neutralization of Special Elements used in an SQL Command Affects <= 5.7.14 Patched in 5.7.15
  27. 2024-04-05 CVE-2024-2656 Improper Neutralization of Input During Web Page Generation Affects <= 5.7.15 Patched in 5.7.16
  28. 2024-04-05 CVE-2024-31352 Missing Authorization Affects <= 5.7.13 Patched in 5.7.14
  29. 2024-03-26 CVE-2024-22300 Improper Neutralization of Input During Web Page Generation Affects <= 5.7.11 Patched in 5.7.12
  30. 2023-10-11 CVE-2023-5414 Improper Limitation of a Pathname to a Restricted Directory Affects <= 5.6.23 Patched in 5.6.24
  31. 2023-02-06 CVE-2022-45810 Improper Neutralization of Formula Elements in a CSV File Affects <= 5.5.2 Patched in 5.5.3
  32. 2022-11-21 CVE-2022-3981 Improper Neutralization of Special Elements used in an SQL Command Affects <= 5.4.19 Patched in 5.5.0
  33. 2022-02-11 CVE-2022-0439 Improper Neutralization of Special Elements used in an SQL Command Affects < 5.3.2 Patched in 5.3.2
  34. 2020-09-09 CVE-2020-5780 Missing Authorization Affects < 4.5.6 Patched in 4.5.6
  35. 2020-07-16 CVE-2020-5768 Improper Neutralization of Special Elements used in an SQL Command Affects < 4.5.1 Patched in 4.5.1
  36. 2020-07-13 CVE-2020-5767 Cross-Site Request Forgery Affects < 4.5.1 Patched in 4.5.1
  37. 2019-11-13 CVE-2019-20361 Improper Neutralization of Special Elements used in an SQL Command Affects <= 4.3.0 Patched in 4.3.1
  38. 2019-11-13 CVE-2019-19984 Incorrect Authorization Affects <= 4.2.2 Patched in 4.2.3
  39. 2019-11-13 CVE-2019-19980 Authentication Bypass by Primary Weakness Affects <= 4.2.2 Patched in 4.2.3
  40. 2019-11-13 CVE-2019-19985 Missing Authorization Affects <= 4.2.2 Patched in 4.2.3
  41. 2019-11-13 CVE-2019-19981 Cross-Site Request Forgery Affects <= 4.2.2 Patched in 4.2.3
  42. 2019-11-13 CVE-2019-19982 Improper Authentication Affects <= 4.2.2 Patched in 4.2.3
  43. 2019-07-22 CVE-2019-13569 Improper Neutralization of Special Elements used in an SQL Command Affects <= 4.1.7 Patched in 4.1.8
  44. 2019-07-12 CVE-2019-14364 Improper Neutralization of Input During Web Page Generation Affects <= 4.1.6 Patched in 4.1.7
  45. 2018-05-28 CVE-2018-0602 Improper Neutralization of Input During Web Page Generation Affects <= 3.4.12 Patched in 3.5.0
  46. 2018-01-24 CVE-2018-6015 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 3.4.7 Patched in 3.4.8
  47. 2015-08-10 Improper Neutralization of Input During Web Page Generation Affects < 2.9.1 Patched in 2.9.1

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Languages

via translate.wordpress.org

Translated into 33 languages, 0 at 90% or more

Dutch 73%
German 66%
Hungarian 63%
Polish 59%
Russian 55%
Swedish 41%
Spanish (Spain) 37%
Spanish (Venezuela) 23%
Ukrainian 19%
Japanese 18%
Spanish (Mexico) 17%
Spanish (Colombia) 14%
Spanish (Ecuador) 13%
French (France) 11%
Czech 8%
Greek 6%
Romanian 6%
Norwegian (Bokmål) 5%
Persian 5%
English (UK) 4%
Italian 4%
Marathi 4%
French (Canada) 3%
Finnish 2%

Plus 9 more locales with partial translations.

AI assistants

How it's measured →

Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.

Premium

Share of voice

How often each assistant names Email Subscribers & Newsletters by Icegram Express when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.

Assistants
ChatGPT, Claude
Topics tracked
Newsletter
Get early access to Premium →

Readme readiness

8 of 8 pass · checked 1 Nov 2026

Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.

  • ✓ Says what it does "Send newsletters, automated post notifications & WooCommerce emails in WordPress. Unlimited subscribers & c..."
  • ✓ Has a FAQ 23 questions in the FAQ.
  • ✓ FAQ asks real questions 23 of 23 read like questions a user would type.
  • ✓ Names who it is for Names its audience or use cases ("whether you are", "built for", "for developers").
  • ✓ Names what it works with Mentions WooCommerce, Elementor, Gutenberg, Block editor and 14 more.
  • ✓ Headings and lists 10 headings and 8 lists.
  • ✓ Enough to quote 11,445 characters of description.
  • ✓ Tags match the text 4 of 5 tags appear in the text; "email automation" does not.

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-07-23 60K+ → 50K+ down after 216 days in tier
  2. 2025-12-19 70K+ → 60K+ down after 225 days in tier
  3. 2025-05-08 80K+ → 70K+ down after 244 days in tier
  4. 2024-09-06 90K+ → 80K+ down after 202 days in tier
  5. 2024-02-17 100K+ → 90K+ down after 2391 days in tier
  6. 2017-08-01 90K+ → 100K+ up after 41 days in tier
  7. 2017-06-21 80K+ → 90K+ up after 85 days in tier
  8. 2017-03-28 50K+ → 80K+ up after 348 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Embed this report card

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Preview card ↗

Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress: 50K+ active installs, 4.6★ (1,170 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/email-subscribers

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