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wp.org search vs our merit ranking: “catalogue audit”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “catalogue audit”, we and wp.org disagree on the top plugin, and our order differs from theirs on 9 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Tranzly™ – AI Translation & Multilingual shows at wp.org #8 but places #15 on merit, a gap of 7 places. Its 7K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Oliver POS – WooCommerce POS for iPhone, iPad & Android places #8 on merit, 4.2★ from 90 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 BEAR – Bulk Editor for WooCommerce Professional. AI assistant on board (MCP Server) 30K+ · 4.7★ (228) wp.org #2 1 too low 2 Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce 80K+ · 4.7★ (1072) wp.org #3 1 too low 3 FAZ Cookie Manager 3K+ · 5.0★ (31) wp.org #5 ↑17 2 too low 4 Library Management System 200+ · 4.4★ (14) wp.org #4 5 EU Withdrawal and Legal Guarantee Compliance 1K+ · 5.0★ (17) wp.org #6 1 too low 6 AI Agent by SiteGround 1M+ · 1.7★ (98) wp.org #1 5 too high 7 Milo Subscriptions – Subscriptions for WooCommerce and Recurring Payments 200+ · 5.0★ (10) wp.org #9 ↓1 2 too low 8 Oliver POS – WooCommerce POS for iPhone, iPad & Android 700+ · 4.2★ (90) wp.org #19 11 too low 9 Affiliates for WooCommerce – Affiliate Program, Referral Tracking & Commission Payouts 300+ · 5.0★ (8) wp.org #11 ↑2 2 too low 10 Search Atlas SEO – OTTO AI SEO Automation for WordPress 7K+ · 3.3★ (24) wp.org #15 ↓4 5 too low 11 AISA — AI SEO & GEO Assistant with MCP: Alt Text for Accessibility (WCAG), Meta, Schema, Brand Voice — Your Own API Keys 50+ · 5.0★ (2) wp.org #12 1 too low 12 Conformitico Recesso 54-bis for WooCommerce 50+ · 5.0★ (2) wp.org #14 ↑1 2 too low 13 AcrossAI MCP Manager – WordPress MCP Server & Admin for MCP Adapter, Claude & ChatGPT 100+ · 5.0★ (1) wp.org #7 6 too high 14 Ordlo Catalog Audit — · 0.0★ (0) wp.org #10 4 too high 15 Tranzly™ – AI Translation & Multilingual 7K+ · 5.0★ (1) wp.org #8 ↑1 7 too high 16 Rapls Passkey – Passwordless Login with WebAuthn 50+ · 5.0★ (2) wp.org #22 ↑2 6 too low 17 Rooster One 10+ · 5.0★ (2) wp.org #23 6 too low 18 Sitelemetry Audit – Security, SEO & AI Readiness Scanner — · 0.0★ (0) wp.org #16 2 too high 19 ProRank SEO 10+ · 5.0★ (1) wp.org #13 ↑1 6 too high 20 Stocktake – Physical Inventory Count, Cycle Count & Inventory Audit for WooCommerce 10+ · 0.0★ (0) wp.org #17 3 too high 21 Merchlint – Catalog Audit for WooCommerce — · 0.0★ (0) wp.org #18 3 too high 22 Klydexa Site Integrity Audit — · 0.0★ (0) wp.org #20 2 too high 23 Codersly ERP 10+ · 0.0★ (0) wp.org #21 2 too high 24 Webkoding Product Schema and Crawl Audit for WooCommerce — · 0.0★ (0) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.