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wp.org search vs our merit ranking: “category stickers”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “category stickers”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Barcode Generator for WooCommerce – Create & Print Barcodes Easily shows at wp.org #11 but places #17 on merit, a gap of 6 places. Its 200+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Barcode Generator: Print Product and Order Labels with Barcodes (A4, Thermal/Roll, Letter) places #9 on merit, 4.5★ from 74 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Stickers for WooCommerce 3K+ · 4.7★ (24) wp.org #1 2 Cookies and Content Security Policy 10K+ · 4.9★ (67) wp.org #2 3 Better Messages – Chat Rooms, Group Chat, Private Messages & AI Chat Bots 10K+ · 4.8★ (142) wp.org #3 ↓1 4 Brave – Create Popup, Optins, Lead Generation, Survey, Sticky Elements & Interactive Content 20K+ · 4.8★ (209) wp.org #4 ↓1 5 WPIDE – File Manager & Code Editor 40K+ · 4.8★ (306) wp.org #6 wp.org ranks it 1 place below merit 6 Embed Plus for YouTube Gallery, Livestream and Lazy Loading with Facades 100K+ · 4.6★ (572) wp.org #8 ↓2 wp.org ranks it 2 places below merit 7 YayExtra – WooCommerce Extra Product Options 1K+ · 4.8★ (24) wp.org #7 ↓2 8 Product Badges For WooCommerce 700+ · 5.0★ (6) wp.org #5 ↓1 wp.org ranks it 3 places above merit 9 Barcode Generator: Print Product and Order Labels with Barcodes (A4, Thermal/Roll, Letter) 900+ · 4.5★ (74) wp.org #15 ↓3 wp.org ranks it 6 places below merit 10 Pingo Notify – Automation & Notification Chat Messages 300+ · 5.0★ (8) wp.org #10 11 Printcart Store – Web to Print Product Designer for WooCommerce 70+ · 4.1★ (12) wp.org #13 ↓4 wp.org ranks it 2 places below merit 12 PrimeKit Addons and Templates 70+ · 4.9★ (7) wp.org #16 ↓3 wp.org ranks it 4 places below merit 13 PitchPrint 300+ · 3.7★ (30) wp.org #22 ↓4 wp.org ranks it 9 places below merit 14 Text Typing – grab attention with animated typing headlines 3K+ · 3.8★ (6) wp.org #9 ↓2 wp.org ranks it 5 places above merit 15 Popcustoms – Print on demand & dropshipping, Free Personalizer 100+ · 4.4★ (5) wp.org #14 ↓3 wp.org ranks it 1 place above merit 16 a3 Portfolio 100+ · 3.0★ (12) wp.org #19 ↓3 wp.org ranks it 3 places below merit 17 Barcode Generator for WooCommerce – Create & Print Barcodes Easily 200+ · 0.0★ (0) wp.org #11 ↓3 wp.org ranks it 6 places above merit 18 URL Coupons for WooCommerce 50+ · 0.0★ (0) wp.org #12 ↓2 wp.org ranks it 6 places above merit 19 DecoBlocks – Speech Bubble, Sticker, Table of Contents & Highlight Blocks — · 0.0★ (0) wp.org #18 ↑6 wp.org ranks it 1 place above merit 20 Carbonfooter 20+ · 0.0★ (0) wp.org #20 ↓5 21 Visuaro – Product Designer for WooCommerce 20+ · 0.0★ (0) wp.org #21 22 Customora for WooCommerce — · 5.0★ (1) wp.org #17 ↓3 wp.org ranks it 5 places above merit 23 Poly Support 10+ · 0.0★ (0) wp.org #23 ↓4 24 BubbleForge for WooCommerce — · 5.0★ (1) wp.org #24 ↓4

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.