Brave – Create Popup, Optins, Lead Generation, Survey, Sticky Elements & Interactive Content
by Brave · eCommerce
The best drag-and-drop Popup Builder for WordPress. Create Popups, exit-intent popups, slide-ins, and lead generation forms & Woocommerce popups i …
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Health
A 88/100
no flags
Active installs
20K+
≈29K estimated
Momentum
-31%
downloads vs prior 30d
Biggest opportunity: Swap “popups”, “popup” and “wordpress popup” for “recent sales popup”, “generation” and “product popup”. “popups” isn't earning its slot: you're not in the first 24 results for its own search. “recent sales popup” sits at #4 untagged, close enough for a declared tag to move it up. “popup” isn't earning its slot: it only gets you to #11. “generation” sits at #5 untagged, close enough for a declared tag to move it up. “wordpress popup” isn't earning its slot: it only gets you to #11. “product popup” sits at #10 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
88 health vs 71 average across 9,783 eCommerce plugins
Install conversion
How it's measured →3.3%
of downloads still active
At least 20K of 601.3K lifetime downloads are still running, above its category: the median eCommerce plugin keeps 1.4%, across 5,156 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 7 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 5 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.8★ over 209 reviews, smoothed to 4.66★
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
51
Momentum
Holding steady
+0.6
Velocity
places per keyword, 28d
44%
Breadth
of keywords climbing, 28d
+0.7
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| interactive content | #3 | #2 | up 2 |
| sticky elements | #4 | #3 | 0 |
| generation | #5 | #3 | 0 |
| lead generation your tag | #5 | #5 | down 2 |
| homepage popup builder | #2 | #1 | 0 |
| recent sales popup | #4 | #3 | 0 |
| woocommerce popup your tag | #7 | #7 | up 1 |
| wordpress popup your tag | #11 | #8 | down 1 |
| popup your tag | #11 | #8 | up 9 |
| lead | #12 | #9 | down 1 |
| popup builder | #12 | #11 | down 1 |
| elements | #14 | #8 | up 1 |
| sendy | #8 | #5 | 0 |
| exit intent popups | #13 | #10 | up 1 |
| product popup | #10 | #7 | down 4 |
| exit intent | #14 | #12 | down 3 |
| create | #18 | #14 | 0 |
| exit survey | #6 | #5 | up 3 |
| popup notification | #11 | #6 | down 2 |
| intent | #16 | #12 | down 1 |
| popups your tag | Not in the top 24 | ||
330 searches this plugin appeared in over the last 90 days, 20 listed. 268 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “popups”, “popup” and “wordpress popup” for “recent sales popup”, “generation” and “product popup”. “popups” isn't earning its slot: you're not in the first 24 results for its own search. “recent sales popup” sits at #4 untagged, close enough for a declared tag to move it up. “popup” isn't earning its slot: it only gets you to #11. “generation” sits at #5 untagged, close enough for a declared tag to move it up. “wordpress popup” isn't earning its slot: it only gets you to #11. “product popup” sits at #10 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “popup”. #11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- One page off on “wordpress popup”. #11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 25.2K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
7
releases in the last 12 months
5d ago
latest release · v0.8.9 · 28 Oct 2026
83
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 68% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “20K+”. Our estimate pins where the real number sits.
Crossed into this band 3.7 years ago; the previous band took 17 months to cross, which places it about 90% of the way through.
Install history since 27 Nov 2020
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 0.8.6 Fixed: Resolves broken access control vulenrablity in Popup Previews. Reported by Huseyin Mertoglu. Fixed: Resolves XSS vulenrabilty in forms elements via UTM. Reported by Huseyin Mertoglu. 0.8.6
- — Version 0.8.5 Added: Ability to Search Newlsetter list item in Newsletter dropdown field. 0.8.5
- — Version 0.8.4 Fixed: Draft Popup Content could be loaded by anyone using custom Javascript. (CVSS 5.3) 0.8.4
- — Version 0.8.3 Fixed: ActiveCampaign Subscription Issue. 0.8.3
- — Version 0.8.2 Fixed: Newsletter form Settings could not be accessed. Fixed: Form Phone Field Validation. Fixed: Minor CSS issues. Added: Ability to reload page on Button Click. 0.8.2
- — Version 0.8.1 Fixed: The Newsletter Plugin Integration. Fixed: Broken AWeber Integration. Fixed: Click Goal tracking was not working. 0.8.1
Security history
via Wordfence IntelligenceAll 8 disclosed vulnerabilities are patched in the current version (0.8.9). Sites still on an older version should update.
- Patched Medium · 6.1 Brave – Create Popup, Optins, Lead Generation, Survey, Sticky Elements & Interactive Content < 0.8.6 - Reflected Cross-Site Scripting ↗2026-08-21 CVE-2026-77115 Improper Neutralization of Input During Web Page Generation Affects < 0.8.6 Patched in 0.8.6
- Patched Medium · 4.3 Brave Popup Builder <= 0.8.5 - Authenticated (Subscriber+) Insecure Direct Object Reference ↗2026-08-21 CVE-2026-77116 Authorization Bypass Through User-Controlled Key Affects <= 0.8.5 Patched in 0.8.6
- Patched Medium · 4.4 Brave – Create Popup, Optins, Lead Generation, Survey, Sticky Elements & Interactive Content <= 0.6.9 - Authenticated (Admin+) Stored Cross-Site Scripting ↗2024-06-03 CVE-2024-35655 Improper Neutralization of Input During Web Page Generation Affects <= 0.6.9 Patched in 0.7.0
- Patched Medium · 4.4 Brave Popup Builder <= 0.6.2 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗2023-12-27 CVE-2023-51534 Improper Neutralization of Input During Web Page Generation Affects <= 0.6.2 Patched in 0.6.3
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 4 languages, 2 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names Brave when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Popups
Readme readiness
5 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "The best drag-and-drop Popup Builder for WordPress. Create Popups, exit-intent popups, slide-ins, and lead..."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for One audience phrase ("great for"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Mailchimp, ConvertKit, HubSpot and 4 more.
- ✓ Headings and lists 5 headings and 2 lists.
- ✓ Enough to quote 6,654 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2023-02-13 10K+ → 20K+ up after 505 days in tier
- 2021-09-26 8K+ → 10K+ up after 167 days in tier
- 2021-04-12 6K+ → 8K+ up after 63 days in tier
- 2021-02-08 4K+ → 6K+ up after 73 days in tier
- 2020-11-27 1K+ → 4K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress 10K+ installs · 4.7★ · 3 shared tags A -
YITH WooCommerce Popup 2K+ installs · 3.2★ · 3 shared tags B -
Aspexi Sweet Popups 50+ installs · 4.2★ · 3 shared tags D -
Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ installs · 4.3★ · 2 shared tags A -
Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ installs · 4.9★ · 2 shared tags A -
Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ installs · 4.7★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Brave – Create Popup, Optins, Lead Generation, Survey, Sticky Elements & Interactive Content into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/brave-popup-builder" width="480" height="300" style="border:0" loading="lazy" title="Brave – Create Popup, Optins, Lead Generation, Survey, Sticky Elements & Interactive Content — Plugin Pulse"></iframe> Brave – Create Popup, Optins, Lead Generation, Survey, Sticky Elements & Interactive Content: 20K+ active installs, 4.8★ (209 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/brave-popup-builder
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