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wp.org search vs our merit ranking: “cf7 add on”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “cf7 add on”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

CF7 Invisible reCAPTCHA shows at wp.org #9 but places #21 on merit, a gap of 12 places. Its 6K+ installs carry it up the search order; its 3.1★ average from 14 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Forminator Forms – Contact Form, Payment Form & Custom Form Builder places #6 on merit, 4.8★ from 2,146 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 GSheetConnector – CF7 Google Sheets Connector & Save CF7 Entries to Database 40K+ · 4.4★ (129) wp.org #1 2 CF7 to Webhook 30K+ · 5.0★ (53) wp.org #2 3 CF7 Mate – Contact Form 7 Styler, Multi-Step Forms & Conditional Logic 20K+ · 3.9★ (46) wp.org #3 ↑6 4 CF7 Apps – Addons for Contact Form 7 (Honeypot, Database, Redirection, Webhook, etc.) 300K+ · 3.8★ (135) wp.org #4 ↓1 5 Conditional Fields for Contact Form 7 100K+ · 4.8★ (166) wp.org #8 ↓4 wp.org ranks it 3 places below merit 6 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2,146) wp.org #19 ↓4 wp.org ranks it 13 places below merit 7 D DS CF7 Math Captcha 10K+ · 5.0★ (8) wp.org #5 wp.org ranks it 2 places above merit 8 Multi Step for Contact Form 7 10K+ · 4.7★ (77) wp.org #15 ↑1 wp.org ranks it 7 places below merit 9 Smart Grid-Layout Design for Contact Form 7 10K+ · 4.5★ (72) wp.org #14 ↑3 wp.org ranks it 5 places below merit 10 Void Contact Form 7 Widget For Elementor Page Builder 10K+ · 4.9★ (103) wp.org #20 ↓1 wp.org ranks it 10 places below merit 11 Email Addon for Contact Form 7 3K+ · 4.6★ (9) wp.org #7 wp.org ranks it 4 places above merit 12 Country State City Dropdown CF7 5K+ · 4.9★ (30) wp.org #18 wp.org ranks it 6 places below merit 13 Extensions For CF7 (Contact form 7 Database, Conditional Fields and Redirection) 5K+ · 4.9★ (8) wp.org #10 wp.org ranks it 3 places above merit 14 Message Bridge for Contact Form 7 and Telegram 10K+ · 4.3★ (23) wp.org #16 ↑5 wp.org ranks it 2 places below merit 15 A Add Password Field for Contact Form 7 3K+ · 4.6★ (5) wp.org #6 wp.org ranks it 9 places above merit 16 SilentShield – Captcha & Anti-Spam for WordPress (CF7, WPForms, Elementor, WooCommerce) 10K+ · 4.7★ (24) wp.org #22 wp.org ranks it 6 places below merit 17 Add-On for Contact Form 7 to Airtable 300+ · 5.0★ (8) wp.org #13 ↓1 wp.org ranks it 4 places above merit 18 CF7 Views – Complete Entry Management for Contact Form 7 1K+ · 4.6★ (17) wp.org #17 ↓3 wp.org ranks it 1 place above merit 19 Add-On for Contact Form 7 to Notion 300+ · 5.0★ (6) wp.org #11 wp.org ranks it 8 places above merit 20 Cost Calculator for Contact Form 7 – Price Calculator Free 5K+ · 3.8★ (15) wp.org #12 ↑1 wp.org ranks it 8 places above merit 21 CF7 Invisible reCAPTCHA 6K+ · 3.1★ (14) wp.org #9 ↓1 wp.org ranks it 12 places above merit 22 Images Optimize and Upload CF7 700+ · 4.8★ (14) wp.org #23 ↓1 wp.org ranks it 1 place below merit 23 ACF Field For CF7 10K+ · 4.7★ (11) wp.org #24 ↓1 wp.org ranks it 1 place below merit 24 WOW Styler for CF7 – Visual Styler for Contact Form 7 Forms 3K+ · 3.9★ (14) wp.org #21 ↓1 wp.org ranks it 3 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.