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wp.org search vs our merit ranking: “cf7 view summary”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “cf7 view summary”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

AI Marketing Expert — AI Email Marketing, AI Content Generator, SEO Analyzer, AI Workflow Automation, Social Media & Ai Chatbot shows at wp.org #13 but places #21 on merit, a gap of 8 places. Its 2K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 CF7 Apps – Addons for Contact Form 7 (Honeypot, Database, Redirection, Webhook, etc.) 300K+ · 3.8★ (135) wp.org #1 2 Conditional Fields for Contact Form 7 100K+ · 4.8★ (166) wp.org #2 3 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #3 ↑1 4 Ultra Addons for Contact Form 7 60K+ · 4.8★ (108) wp.org #4 ↓1 5 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2145) wp.org #7 2 too low 6 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #8 ↓1 2 too low 7 AntiSpam for Contact Form 7 10K+ · 4.2★ (13) wp.org #6 1 too high 8 Icegram Mailer – Reliable Email Deliverability, No-Code SMTP Replacement & Email Logs for WordPress 2K+ · 4.9★ (16) wp.org #9 1 too low 9 Voice Audio Widgets – Voice recorder with Forms, AI Powered STT, TTS, Transcriptions, Language Teaching 300+ · 5.0★ (16) wp.org #12 ↓1 3 too low 10 Contact Form 7 Submission Summary & PDF Print 300+ · 4.8★ (4) wp.org #5 5 too high 11 WishSuite – Wishlist for WooCommerce 1K+ · 5.0★ (11) wp.org #15 ↓1 4 too low 12 Squeeze – Browser-Based Image Compression & WebP Converter (No API, No Limits) 3K+ · 5.0★ (6) wp.org #11 ↓3 1 too high 13 Gutena Forms – Contact Form, Survey Form, Feedback Form, Booking Form, and Custom Form Builder 20K+ · 4.5★ (11) wp.org #17 ↓1 4 too low 14 Cookies, Terms & Conditions Consent Log 100+ · 5.0★ (3) wp.org #14 ↓1 15 AC Advanced Flamingo Settings 800+ · 5.0★ (2) wp.org #10 5 too high 16 Activity Guard – Security Scanner, Activity Log with IP blocking 20+ · 5.0★ (4) wp.org #20 4 too low 17 PDF for Contact Form 7 + Drag and Drop Template Builder 500+ · 5.0★ (3) wp.org #16 ↓1 1 too high 18 Pro Mail SMTP 300+ · 4.4★ (5) wp.org #18 ↓1 19 SendForce Mail SMTP Relay – SMTP and Email API 20+ · 5.0★ (2) wp.org #19 20 Source Medium Tracker for Contact Form 7 200+ · 5.0★ (2) wp.org #21 ↓3 1 too low 21 AI Marketing Expert — AI Email Marketing, AI Content Generator, SEO Analyzer, AI Workflow Automation, Social Media & Ai Chatbot 2K+ · 5.0★ (1) wp.org #13 ↓1 8 too high 22 Entry Ranger for Contact Form 7 10+ · 0.0★ (0) wp.org #23 1 too low 23 Inbox AI — · 5.0★ (1) wp.org #22 ↓2 1 too high 24 Gatekeep – Universal CAPTCHA & Anti-Spam for All Forms & Comments 10+ · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.