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wp.org search vs our merit ranking: “character counter”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “character counter”, we agree with wp.org on the top plugin, and our order differs from theirs on 16 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Counter-Hits shows at wp.org #3 but places #20 on merit, a gap of 17 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates places #4 on merit, 4.9★ from 1680 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Post Pay Counter 1K+ · 4.8★ (46) wp.org #1 2 Cresta Social Share Counter 2K+ · 4.8★ (55) wp.org #4 2 too low 3 Counter Number Showcase, Fun Facts – WordPress Animated Counter Plugin 10K+ · 4.6★ (190) wp.org #10 ↑1 7 too low 4 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #16 12 too low 5 Simple Ajax Chat – Add a Fast, Secure Chat Box 2K+ · 4.9★ (215) wp.org #14 9 too low 6 CrawlWP SEO – Complete WordPress SEO Plugin with AI, Indexing & Search Performance 30K+ · 4.7★ (62) wp.org #11 ↑1 5 too low 7 WSB HUB3 1K+ · 5.0★ (20) wp.org #8 1 too low 8 WSMS (formerly WP SMS): SMS Notifications, OTP Login and WooCommerce SMS 7K+ · 4.1★ (107) wp.org #12 ↓2 4 too low 9 Import and export users and customers 70K+ · 4.7★ (259) wp.org #21 12 too low 10 Filter Everything — WordPress & WooCommerce Filters 50K+ · 4.6★ (154) wp.org #19 9 too low 11 WP-PostViews 90K+ · 4.4★ (65) wp.org #17 6 too low 12 WP Bulk Delete 90K+ · 4.6★ (131) wp.org #24 12 too low 13 Flexible PDF Coupons – Gift Cards & Vouchers for WooCommerce 2K+ · 4.7★ (31) wp.org #15 2 too low 14 WP Date and Time Shortcode 10K+ · 4.9★ (31) wp.org #20 ↑2 6 too low 15 WYSIWYG Character Limit for ACF 100+ · 0.0★ (0) wp.org #2 13 too high 16 Count Characters, Words and Paragraphs while typing 300+ · 4.5★ (6) wp.org #7 9 too high 17 Kama Click Counter 800+ · 3.9★ (9) wp.org #9 8 too high 18 Animated Number Counters 2K+ · 3.4★ (5) wp.org #6 12 too high 19 Sense Forms 200+ · 4.9★ (10) wp.org #22 ↓2 3 too low 20 Counter-Hits 1K+ · 5.0★ (1) wp.org #3 17 too high 21 MWR Hit Counter 100+ · 5.0★ (1) wp.org #5 16 too high 22 Post Word Counter – Content Insights Dashboard 200+ · 4.5★ (2) wp.org #13 9 too high 23 neo Alt – AI Alt Text Generator for images with bulk processing – Free and No API Key Required 200+ · 5.0★ (2) wp.org #18 ↑3 5 too high 24 Topline Character Counter — · 0.0★ (0) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.