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wp.org search vs our merit ranking: “check search engine”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “check search engine”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Search Engine Insights for Google Search Console shows at wp.org #12 but places #23 on merit, a gap of 11 places. Its 2K+ installs carry it up the search order; its 4.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

UpdraftPlus: WP Backup & Migration Plugin places #12 on merit, 4.8★ from 8712 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini 90K+ · 4.9★ (874) wp.org #1 2 Better Search Replace 1M+ · 4.3★ (546) wp.org #2 3 Search Exclude 50K+ · 4.8★ (218) wp.org #3 4 WP Travel Engine – Tour Booking Plugin – Tour Operator Software 20K+ · 4.9★ (595) wp.org #4 5 FiboSearch – Ajax Search for WooCommerce 100K+ · 4.9★ (1815) wp.org #6 ↑5 1 too low 6 Advanced Custom Fields (ACF®) 2M+ · 4.5★ (1440) wp.org #5 ↑11 1 too high 7 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7521) wp.org #8 ↓3 1 too low 8 Ajax Search Lite – Live Search & Filter 70K+ · 4.8★ (266) wp.org #7 ↑6 1 too high 9 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #9 ↓3 10 TablePress – Tables in WordPress made easy 600K+ · 5.0★ (4625) wp.org #13 ↓4 3 too low 11 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #11 ↓4 12 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8712) wp.org #19 ↑5 7 too low 13 ACF: Better Search 40K+ · 4.9★ (165) wp.org #14 1 too low 14 Advanced Woo Search – Product Search for WooCommerce 60K+ · 4.8★ (248) wp.org #15 1 too low 15 Widgets for Google Reviews 1M+ · 4.9★ (2668) wp.org #17 2 too low 16 Duplicator – Backups & Migration Plugin – Cloud Backups, Scheduled Backups, & More 1M+ · 4.9★ (4940) wp.org #20 ↓1 4 too low 17 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #22 ↓1 5 too low 18 The Events Calendar 600K+ · 4.2★ (2462) wp.org #24 ↓1 6 too low 19 SEO Engine – Smart SEO with AI, Schema & Redirection for WordPress 1K+ · 4.9★ (48) wp.org #16 ↓4 3 too high 20 ImageMagick Engine 60K+ · 4.4★ (16) wp.org #10 ↓2 10 too high 21 Better Search – Relevant search results for WordPress 5K+ · 4.4★ (61) wp.org #21 ↓1 22 WP Spell Check 2K+ · 2.9★ (39) wp.org #18 4 too high 23 Search Engine Insights for Google Search Console 2K+ · 4.0★ (4) wp.org #12 ↓2 11 too high 24 Check Search Engine Visibility on Migration 60+ · 5.0★ (1) wp.org #23 ↓1 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.