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wp.org search vs our merit ranking: “clean login”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “clean login”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

FluentAuth – Login Security, Two-Factor Authentication, Passkeys & Social Login shows at wp.org #8 but places #18 on merit, a gap of 10 places. Its 10K+ installs carry it up the search order; its 4.1★ average from 35 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) places #11 on merit, 4.9★ from 8869 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5040) wp.org #1 2 Clean Login 5K+ · 4.7★ (144) wp.org #2 3 WPS Hide Login 2M+ · 4.8★ (2111) wp.org #3 4 Temporary Login Without Password 90K+ · 5.0★ (1550) wp.org #5 1 too low 5 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2617) wp.org #4 1 too high 6 Custom Login Page Customizer 50K+ · 4.9★ (477) wp.org #7 1 too low 7 WPS Limit Login 100K+ · 4.9★ (83) wp.org #6 1 too high 8 Nextend Social Login and Register 200K+ · 4.9★ (447) wp.org #9 1 too low 9 Admin Custom Login 10K+ · 4.6★ (388) wp.org #12 3 too low 10 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #14 ↑3 4 too low 11 Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) 3M+ · 4.9★ (8869) wp.org #19 8 too low 12 Social Login, Social Sharing by miniOrange 10K+ · 4.6★ (356) wp.org #15 ↓1 3 too low 13 Defender Security – Malware Scanner, Login Security & Firewall 80K+ · 4.8★ (334) wp.org #16 ↓1 3 too low 14 Asset CleanUp: Page Speed Booster 100K+ · 4.9★ (1564) wp.org #22 8 too low 15 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #23 8 too low 16 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3221) wp.org #24 8 too low 17 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (398) wp.org #20 3 too low 18 FluentAuth – Login Security, Two-Factor Authentication, Passkeys & Social Login 10K+ · 4.1★ (35) wp.org #8 10 too high 19 Vigilant – 100% Free Security Suite: Firewall, 2FA, Login, Headers, Scanner… 3K+ · 5.0★ (24) wp.org #13 6 too high 20 LWS Hide Login 20K+ · 4.7★ (12) wp.org #10 10 too high 21 Simple Login Notification 2K+ · 5.0★ (9) wp.org #11 10 too high 22 Sky Login Redirect 2K+ · 4.7★ (24) wp.org #17 ↓1 5 too high 23 Entryway – WP Login & Logout Redirect 6K+ · 4.8★ (5) wp.org #18 5 too high 24 Admin login URL Change 2K+ · 5.0★ (4) wp.org #21 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.