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wp.org search vs our merit ranking: “close shop”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “close shop”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

ShopPress – Shop Builder for Elementor and WooCommerce shows at wp.org #3 but places #21 on merit, a gap of 18 places. Its 600+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Product Filter for WooCommerce by WBW places #9 on merit, 4.8★ from 325 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 One Stop Shop for WooCommerce 10K+ · 5.0★ (5) wp.org #1 2 Germanized for WooCommerce 70K+ · 4.8★ (496) wp.org #6 4 too low 3 Open Close Store for WooCommerce – Business Hours & Order Scheduling 600+ · 3.4★ (41) wp.org #2 1 too high 4 Store Vacation Lite for WooCommerce 10K+ · 4.6★ (189) wp.org #7 3 too low 5 RepairBuddy – Repair Shop CRM & Booking Plugin for WordPress 400+ · 4.9★ (24) wp.org #4 1 too high 6 Popups for Divi 100K+ · 4.8★ (442) wp.org #13 ↑7 7 too low 7 HUSKY – Products Filter for WooCommerce Professional. MCP is onboard 80K+ · 4.6★ (337) wp.org #12 5 too low 8 FancyBox for WordPress 30K+ · 4.6★ (92) wp.org #11 ↓1 3 too low 9 Product Filter for WooCommerce by WBW 50K+ · 4.8★ (325) wp.org #18 9 too low 10 Magical Shop Builder – WooCommerce Template Builder for Elementor | Shop, Cart, Checkout & Product Page Builder 3K+ · 5.0★ (9) wp.org #5 5 too high 11 ShopEngine – All-in-One Elementor WooCommerce Builder with eCommerce Templates & Woo Widgets 100K+ · 4.6★ (212) wp.org #17 ↓3 6 too low 12 Joinchat – Enhanced “click to chat” 700K+ · 4.7★ (189) wp.org #15 ↓2 3 too low 13 BEAR – Bulk Editor for WooCommerce Professional. AI assistant on board (MCP Server) 30K+ · 4.7★ (228) wp.org #20 ↑4 7 too low 14 Free Shipping Label and Progress Bar for WooCommerce 5K+ · 5.0★ (43) wp.org #14 ↑1 15 FOX – Currency Switcher Professional for WooCommerce 50K+ · 4.4★ (250) wp.org #21 ↓2 6 too low 16 YITH WooCommerce Quick View 80K+ · 3.8★ (27) wp.org #10 ↑1 6 too high 17 WPC Smart Wishlist for WooCommerce 100K+ · 4.8★ (34) wp.org #16 1 too high 18 Quick View for WooCommerce – Reno QuickView 2K+ · 4.8★ (31) wp.org #22 ↓1 4 too low 19 LoftLoader 70K+ · 4.5★ (33) wp.org #23 ↓1 4 too low 20 WPC Buy Now Button for WooCommerce 10K+ · 4.7★ (15) wp.org #19 ↓2 1 too high 21 ShopPress – Shop Builder for Elementor and WooCommerce 600+ · 5.0★ (1) wp.org #3 18 too high 22 Notification Bar, Announcement and Cookie Notice WordPress Plugin – FooBar 3K+ · 4.8★ (10) wp.org #24 2 too low 23 VS Website Closed 300+ · 5.0★ (2) wp.org #8 15 too high 24 Limbus Maintenance Page & Shop Pause 30+ · 5.0★ (1) wp.org #9 15 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.