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wp.org search vs our merit ranking: “combined page”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “combined page”, we and wp.org disagree on the top plugin, and our order differs from theirs on 10 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

P

Ranked above its merit

Page Optimize shows at wp.org #1 but places #15 on merit, a gap of 14 places. Its 200K+ installs carry it up the search order; its 3.0★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Reviews Widgets for Google, TripAdvisor, Yelp & Recommendations places #11 on merit, 4.9★ from 326 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Greenshift – animation and page builder blocks 70K+ · 4.8★ (107) wp.org #3 2 too low 2 Asset CleanUp: Page Speed Booster 100K+ · 4.9★ (1564) wp.org #7 5 too low 3 Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641) wp.org #5 2 too low 4 Gutenberg Essential Blocks – Page Builder for Gutenberg Blocks & Patterns 100K+ · 4.9★ (216) wp.org #8 4 too low 5 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4230) wp.org #10 ↑3 5 too low 6 Load Combined Core Block Assets 1K+ · 5.0★ (6) wp.org #2 4 too high 7 Passster – Password Protect Pages and Content 10K+ · 4.2★ (60) wp.org #6 1 too high 8 Nexter Blocks – Gutenberg Blocks, Page Builder & AI Website Builder 9K+ · 4.8★ (90) wp.org #9 ↑5 1 too low 9 MainWP Child – Securely Connects to the MainWP Dashboard to Manage Multiple Sites 700K+ · 5.0★ (71) wp.org #11 ↑1 2 too low 10 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #19 ↓1 9 too low 11 Reviews Widgets for Google, TripAdvisor, Yelp & Recommendations 10K+ · 4.9★ (326) wp.org #24 13 too low 12 YMC Filter 4K+ · 4.8★ (34) wp.org #12 ↓2 13 Robo Gallery – Photo & Image Slider 40K+ · 4.3★ (406) wp.org #22 9 too low 14 FastPixel Cache – Optimize Page Speed: Compress Images, Minify, Clean Database & CDN 4K+ · 4.8★ (50) wp.org #16 2 too low 15 P Page Optimize 200K+ · 3.0★ (5) wp.org #1 14 too high 16 JobWP – Job Board Plugin for WordPress | Job Listings, Career Page & Applications 1K+ · 5.0★ (21) wp.org #17 ↑3 1 too low 17 WP Plugin Manager – Deactivate plugins per page 3K+ · 4.4★ (23) wp.org #15 2 too high 18 BlockStrap Page Builder – Bootstrap Blocks 2K+ · 4.5★ (4) wp.org #4 14 too high 19 Google for WooCommerce 800K+ · 2.7★ (268) wp.org #14 ↓3 5 too high 20 Magical Shop Builder – WooCommerce Template Builder for Elementor | Shop, Cart, Checkout & Product Page Builder 3K+ · 5.0★ (9) wp.org #20 ↓2 21 SpeedyCache – Cache, Optimization, Performance 500K+ · 4.4★ (30) wp.org #23 2 too low 22 SiteGuard WP Plugin 600K+ · 4.3★ (15) wp.org #13 ↓4 9 too high 23 Advanced Popups 60K+ · 4.0★ (9) wp.org #21 ↓2 2 too high 24 WPC Product Size Chart for WooCommerce 2K+ · 5.0★ (3) wp.org #18 ↑2 6 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.