Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “conditional contents”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “conditional contents”, we and wp.org disagree on the top plugin, and our order differs from theirs on 14 of the top 20. 4 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

If-So Conditional Content for Elementor shows at wp.org #4 but places #22 on merit, a gap of 18 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Content Control – The Ultimate Content Restriction Solution! Restrict Content, Create Conditional Blocks & More places #8 on merit, 4.9★ from 575 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Pods – Custom Content Types and Fields 100K+ · 4.8★ (418) wp.org #2 1 too low 2 Conditional Fields for Contact Form 7 100K+ · 4.8★ (166) wp.org #1 1 too high 3 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #3 4 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2051) wp.org #8 4 too low 5 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #11 6 too low 6 Joli Table Of Contents – Table of Contents with Gutenberg Block & Shortcode 7K+ · 4.9★ (43) wp.org #6 7 MetForm – Contact Form, Survey, Quiz, Conditional Forms, Form Templates & Custom Form Builder for Elementor 500K+ · 4.7★ (509) wp.org #7 8 Content Control – The Ultimate Content Restriction Solution! Restrict Content, Create Conditional Blocks & More 40K+ · 4.9★ (575) wp.org #15 ↓1 7 too low 9 WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager 3M+ · 4.9★ (1915) wp.org #14 ↑1 5 too low 10 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7519) wp.org #17 7 too low 11 Conditional Blocks – Advanced Content Visibility Control for WordPress 2K+ · 4.9★ (15) wp.org #5 6 too high 12 Disqus Conditional Load 3K+ · 4.5★ (64) wp.org #9 3 too high 13 TranslatePress – Translate Multilingual sites with AI Translation 400K+ · 4.7★ (1667) wp.org #21 8 too low 14 Block Visibility — Conditional Visibility Control for the Block Editor 40K+ · 4.9★ (108) wp.org #16 2 too low 15 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5209) wp.org #23 8 too low 16 Shortcodes Ultimate – Content Elements 400K+ · 4.9★ (5925) wp.org #20 ↑2 4 too low 17 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (807) wp.org #22 ↓4 5 too low 18 PI Conditional cart fee / Extra charge rule for WooCommerce 2K+ · 4.9★ (38) wp.org #13 5 too high 19 URL Params 8K+ · 5.0★ (37) wp.org #24 5 too low 20 Conditional Display for Mobile – Mobile Detect Plugin 1K+ · 5.0★ (7) wp.org #12 8 too high 21 Conditional Logic Emails, Fields, Redirect for Elementor Forms 2K+ · 4.3★ (12) wp.org #18 ↑1 3 too high 22 If-So Conditional Content for Elementor 1K+ · 5.0★ (1) wp.org #4 18 too high 23 Conditional Payment Methods for WooCommerce 1K+ · 5.0★ (3) wp.org #10 13 too high 24 Conditional Add to Cart for WooCommerce 600+ · 4.7★ (7) wp.org #19 ↑1 5 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.