wp.org search vs our merit ranking: “conditionals”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “conditionals”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Conditional Shipping for WooCommerce shows at wp.org #11 but places #20 on merit, a gap of 9 places. Its 10K+ installs carry it up the search order; its 4.6★ average from 22 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
TranslatePress – Translate Multilingual sites with AI Translation places #10 on merit, 4.7★ from 1667 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.
Conditional Fields for Contact Form 7 100K+ · 4.8★ (166)
wp.org #1 2 
MetForm – Contact Form, Survey, Quiz, Conditional Forms, Form Templates & Custom Form Builder for Elementor 500K+ · 4.7★ (509)
wp.org #2 3 
WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387)
wp.org #3 ↑1 4 
WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager 3M+ · 4.9★ (1917)
wp.org #4 ↑2 5 
Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (807)
wp.org #5 ↓2 6 
Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445)
wp.org #7 ↓2 1 too low 7 
WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5209)
wp.org #10 ↑1 3 too low 8 C Conditional Menus 60K+ · 4.4★ (71)
wp.org #6 ↑1 2 too high 9 
Block Visibility — Conditional Visibility Control for the Block Editor 40K+ · 4.9★ (108)
wp.org #9 ↑1 10 TranslatePress – Translate Multilingual sites with AI Translation 400K+ · 4.7★ (1667)
wp.org #15 ↓1 5 too low 11 
ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2051)
wp.org #14 ↑5 3 too low 12 
Pods – Custom Content Types and Fields 100K+ · 4.8★ (418)
wp.org #16 ↓1 4 too low 13 
Widget Options – Advanced Conditional Visibility for Gutenberg Blocks & Classic Widgets 100K+ · 4.9★ (1516)
wp.org #21 8 too low 14 
Conditional Fields for Elementor Form – Apply Conditional Logic 10K+ · 4.7★ (32)
wp.org #8 6 too high 15 
Ultra Addons for Contact Form 7 60K+ · 4.8★ (108)
wp.org #13 ↓4 2 too high 16 
Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667)
wp.org #17 1 too low 17 
Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7520)
wp.org #24 ↓1 7 too low 18 
Flexible Checkout Fields for WooCommerce – WooCommerce Checkout Manager 80K+ · 4.7★ (296)
wp.org #22 ↓5 4 too low 19 
Conditional Payments for WooCommerce 10K+ · 4.6★ (28)
wp.org #12 ↑1 7 too high 20 Conditional Shipping for WooCommerce 10K+ · 4.6★ (22) thin reviews
wp.org #11 ↑1 9 too high 21 
Disqus Conditional Load 3K+ · 4.5★ (64)
wp.org #18 ↓2 3 too high 22 
We’re Open! 5K+ · 5.0★ (45)
wp.org #20 ↓2 2 too high 23 
CF7 Mate – Contact Form 7 Styler, Multi-Step Forms & Conditional Logic 20K+ · 3.9★ (46)
wp.org #19 4 too high 24 
Conditional Payment Methods for WooCommerce 1K+ · 5.0★ (3) thin reviews
wp.org #23 ↓1 1 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.