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wp.org search vs our merit ranking: “contact form modal”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “contact form modal”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WPZOOM Forms – Drag & Drop Contact Form Builder for WordPress shows at wp.org #15 but places #23 on merit, a gap of 8 places. Its 10K+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Essential Addons for Elementor – Popular Elementor Templates & Widgets places #11 on merit, 4.9★ from 4,132 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2,146) wp.org #1 2 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14,389) wp.org #2 3 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1,398) wp.org #3 4 MetForm – Contact Form, Survey, Quiz, Conditional Forms, Form Templates & Custom Form Builder for Elementor 500K+ · 4.7★ (509) wp.org #4 5 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3,224) wp.org #10 wp.org ranks it 5 places below merit 6 Easy Modal 7K+ · 4.4★ (124) wp.org #6 ↑1 7 Everest Forms – Contact Form, Payment Form, Quiz, Survey & Custom Form Builder with AI 90K+ · 4.9★ (375) wp.org #12 ↓1 wp.org ranks it 5 places below merit 8 Contact Form Email 8K+ · 4.3★ (102) wp.org #8 9 Ocean Modal Window 10K+ · 4.8★ (11) wp.org #5 ↑1 wp.org ranks it 4 places above merit 10 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #11 ↑1 wp.org ranks it 1 place below merit 11 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4,132) wp.org #20 ↓3 wp.org ranks it 9 places below merit 12 Spectra Legacy – Gutenberg Blocks 1M+ · 4.7★ (1,872) wp.org #17 ↑2 wp.org ranks it 5 places below merit 13 Modal Window – create popup modal window 10K+ · 3.8★ (36) wp.org #7 ↑1 wp.org ranks it 6 places above merit 14 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2,052) wp.org #24 wp.org ranks it 10 places below merit 15 WPB Popup for Contact Form 7 – Showing Contact Form 7 Popup on Button Click 5K+ · 4.6★ (16) wp.org #9 wp.org ranks it 6 places above merit 16 Contact Form Widget – Responsive Contact Form, Query Form & Form Builder 1K+ · 5.0★ (10) wp.org #13 wp.org ranks it 3 places above merit 17 Buttonizer – Live Chat, AI Chatbot, Call, Chat, Contact Button 40K+ · 5.0★ (23) wp.org #23 ↓2 wp.org ranks it 6 places below merit 18 CF7 Mate – Contact Form 7 Styler, Multi-Step Forms & Conditional Logic 20K+ · 3.9★ (46) wp.org #22 wp.org ranks it 4 places below merit 19 Lead Form Builder & Contact Form 8K+ · 4.3★ (6) wp.org #14 wp.org ranks it 5 places above merit 20 Floating Contact Button 1K+ · 4.6★ (8) wp.org #21 ↓1 wp.org ranks it 1 place below merit 21 Message Popup For Contact Form 7 1K+ · 4.3★ (3) wp.org #16 wp.org ranks it 5 places above merit 22 Modal Popup Box — Popup Maker & Popup Builder 2K+ · 3.5★ (10) wp.org #19 ↑3 wp.org ranks it 3 places above merit 23 WPZOOM Forms – Drag & Drop Contact Form Builder for WordPress 10K+ · 5.0★ (2) wp.org #15 wp.org ranks it 8 places above merit 24 Modal COD Form for woocommerce 100+ · 5.0★ (2) wp.org #18 wp.org ranks it 6 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.