Modal Popup Box — Popup Maker & Popup Builder
by A WP Life · Page Builders
Also makes 31 other plugins · 78.5K+ installs across the portfolio →
Modal Popup Box is a lightweight popup maker builder. Create beautiful popups to display offers, news, videos, forms, and more with smooth animations.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 84/100
no flags
Active installs
2K+
≈2.5K estimated
Momentum
+33%
downloads vs prior 30d
Biggest opportunity: Swap “popup”, “popup builder” and “news box” for “modal popup”, “maker” and “box”. “popup” isn't earning its slot: it only gets you to #24. “modal popup” sits at #5 untagged, close enough for a declared tag to move it up. “popup builder” isn't earning its slot: it only gets you to #24. “maker” sits at #14 untagged, close enough for a declared tag to move it up. “news box” isn't earning its slot: it only gets you to #11. “box” sits at #21 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
84 health vs 72 average across 1,891 Page Builders plugins
Install conversion
How it's measured →1.4%
of downloads still active
At least 2K of 141.3K lifetime downloads are still running, below its category: the median Page Builders plugin keeps 2.4%, across 1,266 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Page Builders plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 7 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 73 days ago
Tested up to WordPress 7.1.4, the current branch or newer
3.5★ over 10 reviews, smoothed to 4.00★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
35
Momentum
Losing ground
-0.4
Velocity
places per keyword, 28d
11%
Breadth
of keywords climbing, 28d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| modal box | #1 | #5 | 0 |
| popup box | #5 | #20 | down 1 |
| modal popup | #5 | #19 | 0 |
| popup maker your tag | #8 | #22 | up 1 |
| modal | #9 | #18 | down 1 |
| offer popup your tag | #10 | #22 | down 2 |
| news box your tag | #11 | #19 | down 1 |
| maker | #14 | #22 | down 1 |
| smooth image popup | #6 | #16 | 0 |
| flip box | #12 | #19 | down 2 |
| box | #21 | #20 | up 1 |
| popup builder your tag | #24 | #24 | down 1 |
| popup your tag | #24 | #24 | 0 |
| modal post | #12 | #22 | down 1 |
| custom popup | #23 | #24 | 0 |
| modal page | #13 | #22 | 0 |
| custom modal | #15 | #23 | — |
| modal forms | #17 | #23 | 0 |
| custom maker | #18 | #23 | down 1 |
| news news box | #20 | #23 | up 1 |
126 searches this plugin appeared in over the last 90 days, 20 listed. 102 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “popup”, “popup builder” and “news box” for “modal popup”, “maker” and “box”. “popup” isn't earning its slot: it only gets you to #24. “modal popup” sits at #5 untagged, close enough for a declared tag to move it up. “popup builder” isn't earning its slot: it only gets you to #24. “maker” sits at #14 untagged, close enough for a declared tag to move it up. “news box” isn't earning its slot: it only gets you to #11. “box” sits at #21 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “news box”. #11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 3.3K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
7
releases in the last 12 months
2mo ago
latest release · v2.1.3 · 20 Aug 2026
19
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 39% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “2K+”. Our estimate pins where the real number sits.
Crossed into this band 17 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 5 Aug 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ jirvin3.9y ago
Plugin works okay. Really dislike the additional plugin recommendations that looked more like the kind of recommendations/mandatory plugin requirements that themes use. Also really disliked that it was titled “Extra recommends…” – Extra? What’s Extra? It has nothing to do with the name of this plugin or the developer. I had a moment of panic thinking someone logged in and installed a new theme called Extra. Took deactivating/reactivating plugins one-by-one to track down where the messages was coming from. Very annoying.
Read on wp.org ↗ - ★★★★★ stormhill4.7y ago
add some actions and filters in key places in the code and it will be very useful.
Read on wp.org ↗ - ★★★★★ tjgottfried5.3y ago
I upgraded to premium with the impression it was going to allow me to configure the button with some additional options, but even with that, it’s extremely limited in terms of any customization or utility. Additionally, support was futile once I started asking questions regarding its functionality. I also requested a refund but to no prevail (actually no answer). I wasn’t even inclined to leave a review until they went ghost. There’s other modals that offer a lot more functionality even on the basic level.
Read on wp.org ↗ - ★★★★★ sden5.4y ago
I dont used this plugin) I was wrong 🙂 This topic was modified 5 years, 2 months ago by sden.
Read on wp.org ↗ - ★★★★★ wordpress Spec6.1y ago
very good plugin
Read on wp.org ↗ - ★★★★★ agusapri6.2y ago
Easy to use. I agree with what other say need work more on UI. But this for now is all I need, works smooth, responsive window. Thank you very much, guys.
Read on wp.org ↗ - ★★★★★ ngmp8.2y ago
The plugin works well and does the job it sets out to do. However creating the pop-up via the creation page needs improving. Very ugly and full of links to other products which makes you miss things. So took a star off for that. Biggest omission imo is the fact you don’t seem to be able to alter the modal close text which has the puerile “Close me” rather than a simple “close”. Another star dropped for laziness. Otherwise it is very good.
Read on wp.org ↗ - ★★★★★ amandavelso8.8y ago
This plugin have cool animations. I like them.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.1.3 Date: 22 July, 2026 Feature: Implemented smooth auto-deactivation upgrade flow when switching to Premium. Fix: Enhanced close button styling and high-contrast accessibility across custom theme button styles. Fix: Correct 2.1.3
- — Version 2.1.2 Date: 30 June, 2026 Fixed: Abrupt exit transitions by adding a 300ms closing delay to allow CSS transitions and overlay fades to play smoothly. Fixed: Style loss and overrides when multiple shortcodes are rendered concur 2.1.2
- — Version 2.1.1 Date: 12 May, 2026 Feature: Integrated high-definition in-dashboard Documentation & Tutorial guide. Feature: Added standalone “Our Plugins” & “Our Themes” showcases for broader ecosystem access. Enhancement: Modularized 2.1.1
- — Version 2.1.0 Fix: Implemented full compatibility with WordPress Block Themes (FSE) like Twenty Twenty-Five. 2.1.0
- — Version 2.0.2 Enhancement: Migrated configuration delivery from inline scripts to HTML data-attributes for better reliability in block-based rendering. Enhancement: Replaced wp_add_inline_style() with native HTML5 block injection to e 2.0.2
- — Version 2.0.1 Security: Implemented granular data sanitization for admin settings and AJAX imports. Namespace Safety: Applied ‘mpb-‘ prefix to all generic CSS classes to prevent conflicts. Performance: Migrated dynamic CSS to wp_add_i 2.0.1
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (2.1.3). Sites still on an older version should update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names Modal Popup Box when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 25 Oct 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Popups
Readme readiness
8 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Modal Popup Box is a lightweight popup maker builder. Create beautiful popups to display offers, news, vide..."
- ✓ Has a FAQ 10 questions in the FAQ.
- ✓ FAQ asks real questions 10 of 10 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("designed for", "built for", "use cases").
- ✓ Names what it works with Mentions Elementor, Block editor, Divi, Beaver Builder and 3 more.
- ✓ Headings and lists 6 headings and 3 lists.
- ✓ Enough to quote 5,121 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "news box", "offer popup" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-06-13 3K+ → 2K+ down after 2 days in tier
- 2025-06-11 2K+ → 3K+ up after 2 days in tier
- 2025-06-09 3K+ → 2K+ down after 6 days in tier
- 2025-06-03 2K+ → 3K+ up after 29 days in tier
- 2025-05-05 3K+ → 2K+ down after 7 days in tier
- 2025-04-28 2K+ → 3K+ up after 1 days in tier
- 2025-04-27 3K+ → 2K+ down after 645 days in tier
- 2023-07-22 4K+ → 3K+ down after 3 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ installs · 4.7★ · 3 shared tags A -
Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ installs · 4.3★ · 3 shared tags A -
CM Pop-Up – Create engaging popups to capture attention and boost interaction 8K+ installs · 3.6★ · 3 shared tags B -
WP Popup Builder – Popup Forms and Marketing Lead Generation 2K+ installs · 3.8★ · 3 shared tags B -
Popup Builder by Claspo – Email Popup, Spin the Wheel, Exit Intent 1K+ installs · 4.7★ · 3 shared tags A -
Pretty Simple Popup Builder 300+ installs · 3.9★ · 3 shared tags B
Embed this report card
Drop a live Pulse card for Modal Popup Box — Popup Maker & Popup Builder into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/modal-popup-box" width="480" height="300" style="border:0" loading="lazy" title="Modal Popup Box — Popup Maker & Popup Builder — Plugin Pulse"></iframe> Modal Popup Box — Popup Maker & Popup Builder: 2K+ active installs, 3.5★ (10 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/modal-popup-box
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