Modal Popup Box — Popup Maker & Popup Builder

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 39% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. A declining trend compresses what a buyer would pay.

1. ★★★★★ jirvin

   3.7y ago

   Plugin works okay. Really dislike the additional plugin recommendations that looked more like the kind of recommendations/mandatory plugin requirements that themes use. Also really disliked that it was titled “Extra recommends…” – Extra? What’s Extra? It has nothing to do with the name of this plugin or the developer. I had a moment of panic thinking someone logged in and installed a new theme called Extra. Took deactivating/reactivating plugins one-by-one to track down where the messages was coming from. Very annoying.

   Read on wp.org ↗
2. ★★★★★ stormhill

   4.5y ago

   add some actions and filters in key places in the code and it will be very useful.

   Read on wp.org ↗
3. ★★★★★ tjgottfried

   5.1y ago

   I upgraded to premium with the impression it was going to allow me to configure the button with some additional options, but even with that, it’s extremely limited in terms of any customization or utility. Additionally, support was futile once I started asking questions regarding its functionality. I also requested a refund but to no prevail (actually no answer). I wasn’t even inclined to leave a review until they went ghost. There’s other modals that offer a lot more functionality even on the basic level.

   Read on wp.org ↗
4. ★★★★★ sden

   5.3y ago

   I dont used this plugin) I was wrong 🙂 This topic was modified 5 years, 2 months ago by sden.

   Read on wp.org ↗
5. ★★★★★ wordpress Spec

   5.9y ago

   very good plugin

   Read on wp.org ↗
6. ★★★★★ agusapri

   6.0y ago

   Easy to use. I agree with what other say need work more on UI. But this for now is all I need, works smooth, responsive window. Thank you very much, guys.

   Read on wp.org ↗
7. ★★★★★ ngmp

   8.1y ago

   The plugin works well and does the job it sets out to do. However creating the pop-up via the creation page needs improving. Very ugly and full of links to other products which makes you miss things. So took a star off for that. Biggest omission imo is the fact you don’t seem to be able to alter the modal close text which has the puerile “Close me” rather than a simple “close”. Another star dropped for laziness. Otherwise it is very good.

   Read on wp.org ↗
8. ★★★★★ amandavelso

   8.6y ago

   This plugin have cool animations. I like them.

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 2.1.3 Date: 22 July, 2026 Feature: Implemented smooth auto-deactivation upgrade flow when switching to Premium. Fix: Enhanced close button styling and high-contrast accessibility across custom theme button styles. Fix: Correct 2.1.3
2. — Version 2.1.2 Date: 30 June, 2026 Fixed: Abrupt exit transitions by adding a 300ms closing delay to allow CSS transitions and overlay fades to play smoothly. Fixed: Style loss and overrides when multiple shortcodes are rendered concur 2.1.2
3. — Version 2.1.1 Date: 12 May, 2026 Feature: Integrated high-definition in-dashboard Documentation & Tutorial guide. Feature: Added standalone “Our Plugins” & “Our Themes” showcases for broader ecosystem access. Enhancement: Modularized 2.1.1
4. — Version 2.1.0 Fix: Implemented full compatibility with WordPress Block Themes (FSE) like Twenty Twenty-Five. 2.1.0
5. — Version 2.0.2 Enhancement: Migrated configuration delivery from inline scripts to HTML data-attributes for better reliability in block-based rendering. Enhancement: Replaced wp_add_inline_style() with native HTML5 block injection to e 2.0.2
6. — Version 2.0.1 Security: Implemented granular data sanitization for admin settings and AJAX imports. Namespace Safety: Applied ‘mpb-‘ prefix to all generic CSS classes to prevent conflicts. Performance: Migrated dynamic CSS to wp_add_i 2.0.1

2 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

1. High · 7.5 Modal Popup Box <= 1.6.1 - Authenticated (Contributor+) PHP Object Injection ↗
   2026-02-11 CVE-2025-68526 Deserialization of Untrusted Data Affects <= 1.6.1 Patched in 1.6.2
2. High · 8.8 Modal Popup Box – Popup Builder, Show Offers And News in Popup <= 1.5.2 - Authenticated (Contributor+) PHP Object Injection in awl_modal_popup_box_shortcode ↗
   2024-04-03 CVE-2024-2008 Deserialization of Untrusted Data Affects <= 1.5.2 Patched in 1.5.3

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Translated into 1 language, 0 at 90% or more

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2025-06-13 3K+ → 2K+ down after 2 days in tier
2. 2025-06-11 2K+ → 3K+ up after 2 days in tier
3. 2025-06-09 3K+ → 2K+ down after 6 days in tier
4. 2025-06-03 2K+ → 3K+ up after 29 days in tier
5. 2025-05-05 3K+ → 2K+ down after 7 days in tier
6. 2025-04-28 2K+ → 3K+ up after 1 days in tier
7. 2025-04-27 3K+ → 2K+ down after 645 days in tier
8. 2023-07-22 4K+ → 3K+ down after 3 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ installs · 4.7★ · 3 shared tags A
• Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ installs · 4.3★ · 3 shared tags A
• CM Pop-Up – Create engaging popups to capture attention and boost interaction 8K+ installs · 3.6★ · 3 shared tags B
• WP Popup Builder – Popup Forms and Marketing Lead Generation 2K+ installs · 3.8★ · 3 shared tags B
• Claspo – Popups, Spin the Wheel & Email Capture 1K+ installs · 4.7★ · 3 shared tags A
• Pretty Simple Popup Builder 200+ installs · 3.9★ · 3 shared tags B

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Modal Popup Box — Popup Maker & Popup Builder: 2K+ active installs, 3.5★ (10 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/modal-popup-box